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Homepage or landings page, what converts better?

by allegandro
8 replies
We all like to promote products and services from other companies and get our commissions.

To get a greater success some companies offer us landings pages. But sometimes they convert not as well as the homepage.

What do you prefer, linking to a landings page or to the homepage, what converts better?
#converts #homepage #landings #page
  • Profile picture of the author Marked09
    Not sure what you mean but a home page can be a landing page /squeeze page.

    My answer would be to drive traffic to a page with optin form(regardless if it's homepage or not)so you'll have a chance to capture the email of your visitors.
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  • Profile picture of the author allegandro
    With homepage, I mean the index page of the company.

    Let's say you want to promote NETFLIX, do you want to send potential clients to the main page of Netflix, or do you want to send them to a special page, so they can register. So you get your commission.
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  • Profile picture of the author Marked09
    Of course you should send them on a landing page since it is designed to pre-sell your offer and get a higher conversion rate. On the other hand home page contains information that ismore for companyvdescription / branding purposes / generic.

    Moreover it's best to create multiple lead magnets and landing pages so you can easily segment your list and get a higher response rate.
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  • Profile picture of the author allegandro
    We designed now 8 landing pages, in different sizes and colors, soon we will test them and see what works best. Thanks
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  • Profile picture of the author Slade556
    I also agree sending traffic to your landing page is best. It has your opt in form and, I assume, a nice chunk of convincing text as to why they should subscribe. A homepage contains info. about the company which probably won't convert your visitors into subscribers..
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  • Profile picture of the author selfdisciplineacademy
    Most of the time the 'Landing Page' will convert better over the sales process,

    However sometimes the Homepage can convert great too. I recommend promoting the landing page most of the time
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  • Profile picture of the author fpforum
    I think it totally depends.. If we're talking PPC advertising then I think landing pages do better. If we're talking someone coming in via a search query then I like the homepage better.

    Homepage is good for things like forum traffic, search queries, social traffic
    Landing Page is good for PPC, Email campaigns, TV commercials
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  • Profile picture of the author allegandro
    What about the length of the landings page, should it be long, will all information, or short with basic information?
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