Is it possible to clean a list of 100k businesses

1 replies
Hi Warriors

It's been a long time since I've gone down the e-mail marketing path and I'm looking for some advice. I have recently been offered a list of 100k+ business e-mails, phone and other social media contacts (only details guaranteed are e-mails). I am considering procuring this list and feeding them into an auto-responder using roughly the following process:

1. Intro e-mail with free e-book in my niche and opt-in/out of information newsletter
2. Ongoing newsletter with ideas on services related to those my business offers
3. Occasional (very occasional as my business is the main product I want to promote) affiliate products or similar.
4. Regular (At the bottom of every e-mail and some dedicated to just this message) reminders of what my business does and how to get in touch with us.

Having not tried to refine a list this size before, and being out of the e-mail marketing game for a little while, does seem like a sensible approach?
#100k #businesses #clean #list
  • Profile picture of the author Tom Addams
    Originally Posted by David Tugwell View Post

    Hi Warriors

    It's been a long time since I've gone down the e-mail marketing path and I'm looking for some advice. I have recently been offered a list of 100k+ business e-mails, phone and other social media contacts (only details guaranteed are e-mails). I am considering procuring this list and feeding them into an auto-responder using roughly the following process:

    1. Intro e-mail with free e-book in my niche and opt-in/out of information newsletter
    2. Ongoing newsletter with ideas on services related to those my business offers
    3. Occasional (very occasional as my business is the main product I want to promote) affiliate products or similar.
    4. Regular (At the bottom of every e-mail and some dedicated to just this message) reminders of what my business does and how to get in touch with us.

    Having not tried to refine a list this size before, and being out of the e-mail marketing game for a little while, does seem like a sensible approach?
    I'd be very careful about purchasing the list. The portion I highlighted in bold is cause for much concern. The list may have been generated from scraping or a hundred other bad sources. You need to ascertain:

    - Compliant?
    - Single or Double opt-in?
    - Targeted?
    - Usage history? (In other words, was it ruined or well-managed?)

    Tom
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