What to choose first: product to sell or people who I'd like to target?

7 replies
Hello,

I'm new here and I have a doubt now.. what to choose first: product to sell or people who I'd like to target?

For example, in order to start a business, what's the best way to proceed, choose the people who I'd like to deal with or the product to sell and then choose the target ?
#choose #people #product #sell #target
  • Profile picture of the author Poprugan
    it can be either or really..

    Personally I choose a product that seems interesting, and then figure out who the appropriate target audience is..
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  • Definetly pick and even survey the audience first

    If you look, and model successful people and businesses (Like Apple)...

    The go though tons of market research first, before producing. Do the same
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  • Profile picture of the author benjamenjuan
    target market is easier for beginner I think, It takes a little time and practice to be able to find a good product, and know exactly how to market that product for results.

    If you notice a great traffic source, figure out how to put a targeted offer in front of them.

    It works either way but IMO its easier for a beginner to pick a product for a known target market
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  • Profile picture of the author Synnuh
    Find a problem people are spending money on.

    You'll kill two birds with one stone. Finding a group of people to market to, and a set of products they're already spending their money on.

    You can promote existing products from there or innovate and create your own.
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  • Profile picture of the author gjabiz
    to find people first.

    We like to call these people members of a niche group, and they have an interest in common. Example, golfers. Golfers are a group of people which make up a market.

    Within this market there are niches, smaller groups of people with a more targeted interest, example; beginners. Or the niches could be men, women, seniors, golfers who travel, all kinds of little groups of people within the huge market of golfers.

    Now you could create or acquire a product, like a new club, which fits into this market. So you could find a product first and then try to market to a group of people.

    Better way would be to find a list of people who have recently bought a new club, they woud be a better target to take your product to.

    So, if you choose to find a product first, make sure there is an identifiable market and a list available somewhere which can be used to promote the product too.

    Now the faster way, identify a niche, senior golfers living in southern states who play all year long. Find a common problem, maybe joint pain, and/or low energy levels. NOW you have a "hungry" market, people with a want (to play golf with less pain) and you can find a product which solves the problem and offer it to them.

    See? So when choosing which way you want to go, either product first or people first, just make sure there is an existing market and it will speed up your success.

    There is no right or wrong, however, there is a MOUNTAIN of evidence which says finding the niche first and plugging in a product is an easier and faster way to profitability.

    gjabiz


    Originally Posted by mediacri View Post

    Hello,

    I'm new here and I have a doubt now.. what to choose first: product to sell or people who I'd like to target?

    For example, in order to start a business, what's the best way to proceed, choose the people who I'd like to deal with or the product to sell and then choose the target ?
    {{ DiscussionBoard.errors[10063082].message }}
  • Profile picture of the author batoulemohd
    Originally Posted by mediacri View Post

    Hello,

    I'm new here and I have a doubt now.. what to choose first: product to sell or people who I'd like to target?

    For example, in order to start a business, what's the best way to proceed, choose the people who I'd like to deal with or the product to sell and then choose the target ?
    It fully depends on your strategy. But you should choose the product first. After choose the product, you should make a plan, where you will sell & which kinds of people will be your customer. So you choose the Product first. Best of luck.
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  • Profile picture of the author kk075
    Whenever I have a new client approach me, my very first question is always, "What problem do you solve that's not already solved by other products?" And most of the time, they'll look at me funny for a moment and then say, "Well, my product is great because it..." But that's not what I'm looking for. Consumers buy solutions, not features....they're nowhere near the same thing.

    For example, a person contacted me a few months ago that was screen-printing pillow cases with HD graphics of people's faces. He was barely selling anything online though and he was looking for an expert to take his product viral- but there was just nothing viral about the idea. Because even though they looked really cool, the "solution" of seeing your girlfriend's face on a pillow every night didn't match the $54 price. Not when we can just look at a cell phone picture instead.

    So you ALWAYS start with the consumer and who's going to actually buy the product, because that's the only way you can know for sure that you have a winner on your hands. A good product solves a need and people are looking for it naturally- for example, think of a kid wearing glasses. Without the glasses, that kid's day sucks....and he/she has a life-changing experience because of that product.

    Your job as a marketer is to find solutions that make just as much sense for the people you're already in contact with ...and it's a lot more work if you do it the other way around. Because it's easy to find products, but it's hard to find motivated buyers who trust you enough to take your recommendations and make the purchase. So you always start with people first and then evaluate products that fit their needs.

    I hope that helps.
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