Do you use Single opt-in or Double opt-in? What's the best in less SPAM complaints perspective?

22 replies
I am still in doubt what's the best method to use for internet marketing. Single opt-in or double opt-in?

I know that Single opt-in can be lucrative as all those buyers and non-buyers in the list. But, i want to know what's the best way to go, if you want get less SPAM complaints.

Thanks for your help.
#complaints #double #optin #perspective #single #spam
  • Profile picture of the author Brent Stangel
    84 results with almost identical titles:

    Single opt vs double opt
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    • Profile picture of the author kyraline
      If you are a beginner at listbuilding, single opt-in, it's just easier. Double opt-in is way harder to convert and you have to have a really good lead magnet. To avoid spam complaints first of all don't flood your subscribers' inbox with crap, give value first, then sell. Make it clear in your emails how they can unsubscribe.

      Hope this helps,

      Johanna
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      • Profile picture of the author priyadarshana
        Originally Posted by kyraline View Post

        If you are a beginner at listbuilding, single opt-in, it's just easier. Double opt-in is way harder to convert and you have to have a really good lead magnet. To avoid spam complaints first of all don't flood your subscribers' inbox with crap, give value first, then sell. Make it clear in your emails how they can unsubscribe.

        Hope this helps,

        Johanna
        I have a job recruitment list. As my opt-in page's message and CTA, i should send the information for job right away. Previously, with single opt-in i have a few spam complaints. But, after i found that the offer and the email copy isn't convincing.

        So, I recreated the email sequence. (First mail: the information for job. Then 5+ emails for information related to freelancing. Each of those informational emails contains 1000+ words.) I think those will build the trust among my subscribers.

        Yes, i made sure to send maximum of three emails per week. Not sure this method will work well.

        Thanks for your response. It's really valuable.
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    • Profile picture of the author priyadarshana
      Originally Posted by Brent Stangel View Post

      84 results with almost identical titles:

      Single opt vs double opt
      Yes, Brent, i have read many of those threads. But, this topic seems another never ending topic. I have a job recruitment list. So, single opt-in looks like OK. But, also i need to build a quality list. Do you use Single opt-in or confirmed opt-in?
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  • Profile picture of the author Brent Stangel
    If you are a beginner at listbuilding, single opt-in, it's just easie
    And builds a list of tire-kicking freebie seekers.

    Double opt-in is way harder to convert and you have to have a really good lead magnet.
    And builds a list of people who are interested enough to go through the confirmation process.

    I used to suggest using single opt but much testing in the last year or so has shown me that double builds a smaller but much higher quality list.

    Test, test, test!
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • If your only measure is 'SPAM Compaints' then...

    Double-Optin is better, however there are MANY, MANY reasons why single-optin is better.

    I recommend single optin
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    • Profile picture of the author priyadarshana
      Originally Posted by selfdisciplineacademy View Post

      If your only measure is 'SPAM Compaints' then...

      Double-Optin is better, however there are MANY, MANY reasons why single-optin is better.

      I recommend single optin
      Yes, Double opt-in is very good at creating a targeted and engaging list who want information from you.

      But, on other hand, this method can also lose hundreds of subscribers who might probably will convert into raving fans.

      I too thought to use single opt-in first. Then i got a few SPAM complaints. I found that my email sequence and the offer is not convincing.

      It looks like testing is the best way to determine the what is the method.

      Thanks for your response!
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  • Profile picture of the author icoachu
    Double optin gets better results.

    Remember: When it comes to ACTUALLY MAKING MONEY OFF YOUR LIST (I'm not talking about making money via solo ads), you have to focus on QUALITY over QUANTITY.


    With double optin you get less people, but they are more likely to actually want to READ your updates.
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    • Profile picture of the author priyadarshana
      Originally Posted by icoachu View Post

      Double optin gets better results.

      Remember: When it comes to ACTUALLY MAKING MONEY OFF YOUR LIST (I'm not talking about making money via solo ads), you have to focus on QUALITY over QUANTITY.


      With double optin you get less people, but they are more likely to actually want to READ your updates.
      Yes, i too have a confirmed opt-in list. Even though open rates and click-through rates are not too high, i didn't get any spam complaint yet.
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      • Profile picture of the author heavysm
        Hmm...from my own tests I've found that it doesn't matter as long as the person is a customer rather than just another subscriber.

        Inboxing rate was the same, complaint rate was about the same, but I got a much better response from my customers rather than from general subscribers.

        I still like single opt-in until my tests prove otherwise.

        This was all with Aweber, if that matters.
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        • Profile picture of the author priyadarshana
          Originally Posted by heavysm View Post

          Hmm...from my own tests I've found that it doesn't matter as long as the person is a customer rather than just another subscriber.

          Inboxing rate was the same, complaint rate was about the same, but I got a much better response from my customers rather than from general subscribers.

          I still like single opt-in until my tests prove otherwise.

          This was all with Aweber, if that matters.
          I have a confirmed opt-in list. I want to test the single opt-in. How many emails do you send per week? (through autoresponder and broadcast email)?

          I am currently using GetResponse for Single opt-in. Mailchimp doesn't allow me to build a single opt-in list. Aweber and GetResponse are best email marketing services, right?
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          • Profile picture of the author heavysm
            Originally Posted by priyadarshana View Post

            I have a confirmed opt-in list. I want to test the single opt-in. How many emails do you send per week? (through autoresponder and broadcast email)?

            I am currently using GetResponse for Single opt-in. Mailchimp doesn't allow me to build a single opt-in list. Aweber and GetResponse are best email marketing services, right?
            I don't really do broadcasts since I have a very long autoresponder sequence that takes care of things for me.

            I have several hundred subscribers constantly going through my sequence each week. When i had double opt-in activated I was keeping a close eye on the open rate, click-throughs etc and there wasn't so much of a difference.

            I'll readily admit that this isn't an MMO or IM list, though. This was in personal development, so my audience might react differently than yours.

            IF you want to have generally lower spam rates I'm guessing double opt-in is best. Spam rates have never really been a problem for me, so i can't say for sure if one or the other will dramatically affect things for you. Switching from double to single opt-in didn't do anything to my spam rates.

            It is the view from Aweber and most other major services, though, that double opt-in is the way to go to make doubly sure that your subscribers are willing to receive emails form you. But i think that's more of a precaution than anything else.
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            • Profile picture of the author priyadarshana
              Originally Posted by heavysm View Post

              I don't really do broadcasts since I have a very long autoresponder sequence that takes care of things for me.

              I have several hundred subscribers constantly going through my sequence each week. When i had double opt-in activated I was keeping a close eye on the open rate, click-throughs etc and there wasn't so much of a difference.

              I'll readily admit that this isn't an MMO or IM list, though. This was in personal development, so my audience might react differently than yours.

              IF you want to have generally lower spam rates I'm guessing double opt-in is best. Spam rates have never really been a problem for me, so i can't say for sure if one or the other will dramatically affect things for you. Switching from double to single opt-in didn't do anything to my spam rates.

              It is the view from Aweber and most other major services, though, that double opt-in is the way to go to make doubly sure that your subscribers are willing to receive emails form you. But i think that's more of a precaution than anything else.
              Yes, overall, if your email autoresponder series is quality, provide value first and don't bother on daily basis, there's no any reason to get high spam rates, right?

              I have one question. Does actually IP address matter in SPAM complaint ratio? I have read about this on either Neil Patel's post or other's post. I don't remember it.

              Actually, does IP address matter?

              Thanks for your honest comment. It helped me a lot!
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    • Profile picture of the author yakim1
      Originally Posted by icoachu View Post

      Double optin gets better results.

      Remember: When it comes to ACTUALLY MAKING MONEY OFF YOUR LIST (I'm not talking about making money via solo ads), you have to focus on QUALITY over QUANTITY.


      With double optin you get less people, but they are more likely to actually want to READ your updates.
      You are completely wrong on this double optin vs single optin. Do you realize that if you use single optin that you still get the same people on your list that would have confirmed a double optin. So you reach the same people that would have double opted in as you would if you used double optin as opposed to single optin.

      The only thing you save on is the autoresponder fees because your list is much, much smaller. but that does not mean that you will sell to more people with a double optin. The conversion rate may be higher because the list is smaller. but you will sell the same people.

      By just using double optin, you lose the opportunity to sell to people who may have just missed your confirm message because of many factors which you can't control, plus those others that will still buy from you.

      Double optin leaves money on the table.

      I hope this has been helpful,
      Steve Yakim
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  • Profile picture of the author Sarevok
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    • Profile picture of the author priyadarshana
      Yes, as the responses, i too think that single opt-in is the best way to go at first. I don't know the IM field's spam complaint rate. But, yesterday i contacted GetResponse support team and they said that if my account exceed 0.1% spam rate, my account could be blocked.

      Do you know the average spam rate for your autoresponder and broadcast emails?

      Thanks for help!
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  • Profile picture of the author Maurolisi
    Hello guys !!!
    To create a list and important to start with the basics, you can not think of starting without knowing the steps right. I strongly believe in working with great professionalism which over time helps to create the right list and have an income from your products. Make the next step now !!!

    Jack
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    • Profile picture of the author priyadarshana
      Originally Posted by Maurolisi View Post

      Hello guys !!!
      To create a list and important to start with the basics, you can not think of starting without knowing the steps right. I strongly believe in working with great professionalism which over time helps to create the right list and have an income from your products. Make the next step now !!!

      Jack
      Yes, Jack, the professional start is always helpful. This is a one point where many staters get wrong. Analysing competitors, their marketing strategies help in getting one or more step ahead.
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  • Profile picture of the author charity4Uall
    Double opt-in is simply much harder to grow and takes more time. The reward doing it that way however is you will have a very high quality list to work with.

    Single opt-in, as already mentioned is a much easier method and might be more suited to you as someone just starting out.
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    • Profile picture of the author priyadarshana
      Originally Posted by charity4Uall View Post

      Double opt-in is simply much harder to grow and takes more time. The reward doing it that way however is you will have a very high quality list to work with.

      Single opt-in, as already mentioned is a much easier method and might be more suited to you as someone just starting out.
      Yes, i have determined that single opt-in is better over confirmed opt-in for a startup marketer.

      The biggest problem with double opt-in is that it reduces the number of people who might become your loyal fans in future (considering the email sequence is motivational and convert pretty well)

      Thanks friend for your sharing your opinion.
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  • Profile picture of the author mrrodblog
    Hi I use both methods .Single optin is good on targeted traffic as they are interested in your offer.
    Double optin can be used also but a slower process yet effective.
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  • Profile picture of the author Robert999
    Originally Posted by priyadarshana View Post

    I am still in doubt what's the best method to use for internet marketing. Single opt-in or double opt-in?

    I know that Single opt-in can be lucrative as all those buyers and non-buyers in the list. But, i want to know what's the best way to go, if you want get less SPAM complaints.

    Thanks for your help.
    Double optin will make your list slowly but it will be more valuable in the long run
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    • Profile picture of the author yakim1
      Originally Posted by Robert999 View Post

      Double optin will make your list slowly but it will be more valuable in the long run
      You are misunderstanding the list building concept. You first build a prospect list. These are people who have just opted into your list but have not purchased anything. Then when they purchase, they are moved to a buyer list. Now your list is starting to become valuable.

      But there are other types of lists that are much more valuable than the buyer list. Until you fully understand the whole concept of list segmentation you will not be building your lists properly. It has nothing to do with single or double opt-in.

      Best regards,
      Steve Yakim
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