Hey Product Creation Experts: How Would You Set Up This Funnel?

17 replies
Hey Warriors,

I'm finishing up a new training course that will be launching soon in the AdWords niche and I'd love some feedback / dialogue on how YOU would set up this funnel.

It's pretty straight forward:

1) Free Report (squeeze page, selected chapters of main guide)

2) Front End Offer (sales page, comprehensive guide, with mind map, resources list)

3) Upsell Offer (sales page, 16 over the shoulder HD videos that go with guide)


The normal funnel would go something like this:

Squeeze

1) Send traffic to squeeze page
2) Opt ins sent to General List, autoresponder fires off download link email
3) Email follow up sequence begins for Front End Offer

Front End

4) Traffic from email follow up sequence and embedded links in report go to Front End Offer
5) Front End sales are added to Buyer List segment
6) After payment made, user redirected to Upsell Offer
7) Link to access Front End Offer emailed via JVZoo, Warrior Plus etc.
8) Email follow up sequence begins for Upsell Offer

Upsell

8) Traffic from redirection and follow up sequence hit Upsell page
9) Upsell sales are added to Buyer List segment #2
10) After payment made, user redirected to Affiliates page with resources and swipes
11) Link to access Upsell Offer emailed via JVZoo, Warrior Plus etc.
12) Email follow up sequences continue in the respective lists


I want to know what YOU think?

Are there steps you would take away?

Would you add a downsell or 2 into the funnel?


What I would really love to happen is I launch the product/funnel with all of your input and suggestions (pm me if you would like links to the sales pages), and I report back regularly with the results on how it did.

Since there isn't a dedicated section on Warrior for Sales Funnel Creation (there totally should be) I'm going to make myself available on this thread for any questions some of the newer Warriors may have regarding product creation, and setting up sales funnels.

And I hope some of the resident experts will do the same!

So again, I ask all of you amazing Product Creation Experts out there..

How Would You Set Up This Funnel?

Cheers,

Elijah
#autoresponder #creation #experts #funnel #hey #list building #product #product creation #sales funnel #set
  • Profile picture of the author ghost209
    your funnel is good, but if you want to take it to a whole new level.. here's what I'd recommend.

    Your free report:

    Do a case study.. It's WAY more enticing than just a chapter from your report. I've tested this to death, and case studies won almost every single test I did.

    Could be something like:

    " FREE Case Study Shows How I turn $2 in adpsend into $7 profit "
    FREE Case Study Shows how 1 ugly Google ad made $75,302 from just $512 in adspend
    FREE Case Study Shows How I built a list of 39,203 and got 6,305 new leads in just 30 days.

    Those are just examples, but hopefully that gives you ideas and shows you how much more compelling a case study is then just a random chapter from a book.

    ( Another great idea for an opt in page is

    1. templates - - ie '75% opt in page - is yours for FREE'
    or your top 10 niches for 2015.

    2. software



    Your Upsell

    For your upsell, consider doing something DONE For You.

    It could be pre-made templates ( squeeze pages / review pages / content pages etc)
    Base the designs on the method that you use / teach.. and they will sell like HOTCAKES... In fact, I've seen templates as an upsell convert at 50 - 78%.. which is nuts.

    You can always outsource this for pretty cheap on Warriors For Hire, Freelancer.com, or anywhere else.

    I don't ever do an upsell that has videos that walk people through most of the stuff in the main product.
    Few reasons.. number one, it doesn't usually convert that great (because alot of people see it as optional.. sure, it helps.. but it's not something they 'need'.)

    Another reason why I'm not a big fan is that this can also piss some people off.
    Alot of people will think 'why didn't he just include that in the main course? and many people will feel cheated by it.

    Even if you still want to do the 'over the shoulder video upsell', I'd still consider doing templates as upsell #2 or something... Get it in there, and you'll make alot more money.


    Upsell #2 / #3 - I always do a 2nd or 3rd upsell. Why? because I make exponentially more money from it.

    You've got tons of options.

    Could do a monthly membership site ( $19/mo / $29/mo / $67/mo / $97/mo etc)

    Coaching -

    Private Webinar/Workshop ( $197 - $297)
    Group coaching ( $497 - $3k)
    1 on 1 coaching ( $497 - $10k)
    Live Event ( $5k - $15k )

    The webinar could be a 2-4 hour webinar where you go into more advanced adwords stuff.


    Beyond that.. do an Exit Popup on your Squeeze page that then takes them to another squeeze page with a different offer.. that way you have another chance to get them onto your list. about 15% of my list is from exit popup traffic so it works insanely well.

    And do downsells. A simple downsell is to offer people a discount.. or payment plans.

    do it big.
    {{ DiscussionBoard.errors[10065368].message }}
    • Profile picture of the author paolo83
      Originally Posted by ghost209 View Post

      your funnel is good, but if you want to take it to a whole new level.. here's what I'd recommend.

      Your free report:

      Do a case study.. It's WAY more enticing than just a chapter from your report. I've tested this to death, and case studies won almost every single test I did.

      Could be something like:

      " FREE Case Study Shows How I turn $2 in adpsend into $7 profit "
      FREE Case Study Shows how 1 ugly Google ad made $75,302 from just $512 in adspend
      FREE Case Study Shows How I built a list of 39,203 and got 6,305 new leads in just 30 days.

      Those are just examples, but hopefully that gives you ideas and shows you how much more compelling a case study is then just a random chapter from a book.

      ( Another great idea for an opt in page is

      1. templates - - ie '75% opt in page - is yours for FREE'
      or your top 10 niches for 2015.

      2. software



      Your Upsell

      For your upsell, consider doing something DONE For You.

      It could be pre-made templates ( squeeze pages / review pages / content pages etc)
      Base the designs on the method that you use / teach.. and they will sell like HOTCAKES... In fact, I've seen templates as an upsell convert at 50 - 78%.. which is nuts.

      You can always outsource this for pretty cheap on Warriors For Hire, Freelancer.com, or anywhere else.

      I don't ever do an upsell that has videos that walk people through most of the stuff in the main product.
      Few reasons.. number one, it doesn't usually convert that great (because alot of people see it as optional.. sure, it helps.. but it's not something they 'need'.)

      Another reason why I'm not a big fan is that this can also piss some people off.
      Alot of people will think 'why didn't he just include that in the main course? and many people will feel cheated by it.

      Even if you still want to do the 'over the shoulder video upsell', I'd still consider doing templates as upsell #2 or something... Get it in there, and you'll make alot more money.


      Upsell #2 / #3 - I always do a 2nd or 3rd upsell. Why? because I make exponentially more money from it.

      You've got tons of options.

      Could do a monthly membership site ( $19/mo / $29/mo / $67/mo / $97/mo etc)

      Coaching -

      Private Webinar/Workshop ( $197 - $297)
      Group coaching ( $497 - $3k)
      1 on 1 coaching ( $497 - $10k)
      Live Event ( $5k - $15k )

      The webinar could be a 2-4 hour webinar where you go into more advanced adwords stuff.


      Beyond that.. do an Exit Popup on your Squeeze page that then takes them to another squeeze page with a different offer.. that way you have another chance to get them onto your list. about 15% of my list is from exit popup traffic so it works insanely well.

      And do downsells. A simple downsell is to offer people a discount.. or payment plans.

      do it big.
      Hi Elijah,

      above they gave you already a great blueprint to follow to improve your funnel.
      That said don't waste time over complicating things....your idea it's already great just put it together and launch!

      I was in your situation, don't seek perfection, just run with your idea and get it out there.

      The reality is that all the talk in the world and advice won't make you money. Your product will. Your business will. Launch your product, see what happens. Then like suggested above you can simply scale it up into a full business.
      {{ DiscussionBoard.errors[10065905].message }}
      • Profile picture of the author TheAtHomeCouple
        Originally Posted by paolo83 View Post

        Hi Elijah,

        above they gave you already a great blueprint to follow to improve your funnel.
        That said don't waste time over complicating things....your idea it's already great just put it together and launch!

        I was in your situation, don't seek perfection, just run with your idea and get it out there.

        The reality is that all the talk in the world and advice won't make you money. Your product will. Your business will. Launch your product, see what happens. Then like suggested above you can simply scale it up into a full business.
        Thanks Paolo,

        I have a tendency to over think things right off the bat, maybe it's because I'm not new and driving traffic / conversions is my thing... I'm feeling a tad more critical on what will be my first product in quite a few years.

        But your advice is much needed - launch and see what happens, then tweak and refine... Add more opportunities on the back end etc.

        Thanks!
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        • Profile picture of the author Deeper Look
          Launch and see what happens... is a double edge sword. Yes you gotta pull the trigger, but the competitive research and the focus and clarity of the initial messaging, could be the difference between overall success and failure. You get only one chance to make a first impression.
          {{ DiscussionBoard.errors[10074793].message }}
          • Profile picture of the author TheAtHomeCouple
            Originally Posted by Deeper Look View Post

            Launch and see what happens... is a double edge sword. Yes you gotta pull the trigger, but the competitive research and the focus and clarity of the initial messaging, could be the difference between overall success and failure. You get only one chance to make a first impression.
            Indeed. Finding the balance between ambition and preparation can be the most challenging aspect when creating anything!
            {{ DiscussionBoard.errors[10128808].message }}
    • Profile picture of the author TheAtHomeCouple
      Originally Posted by ghost209 View Post

      your funnel is good, but if you want to take it to a whole new level.. here's what I'd recommend.

      Your free report:

      Do a case study.. It's WAY more enticing than just a chapter from your report. I've tested this to death, and case studies won almost every single test I did.

      Could be something like:

      " FREE Case Study Shows How I turn $2 in adpsend into $7 profit "
      FREE Case Study Shows how 1 ugly Google ad made $75,302 from just $512 in adspend
      FREE Case Study Shows How I built a list of 39,203 and got 6,305 new leads in just 30 days.

      Those are just examples, but hopefully that gives you ideas and shows you how much more compelling a case study is then just a random chapter from a book.

      ( Another great idea for an opt in page is

      1. templates - - ie '75% opt in page - is yours for FREE'
      or your top 10 niches for 2015.

      2. software



      Your Upsell

      For your upsell, consider doing something DONE For You.

      It could be pre-made templates ( squeeze pages / review pages / content pages etc)
      Base the designs on the method that you use / teach.. and they will sell like HOTCAKES... In fact, I've seen templates as an upsell convert at 50 - 78%.. which is nuts.

      You can always outsource this for pretty cheap on Warriors For Hire, Freelancer.com, or anywhere else.

      I don't ever do an upsell that has videos that walk people through most of the stuff in the main product.
      Few reasons.. number one, it doesn't usually convert that great (because alot of people see it as optional.. sure, it helps.. but it's not something they 'need'.)

      Another reason why I'm not a big fan is that this can also piss some people off.
      Alot of people will think 'why didn't he just include that in the main course? and many people will feel cheated by it.

      Even if you still want to do the 'over the shoulder video upsell', I'd still consider doing templates as upsell #2 or something... Get it in there, and you'll make alot more money.


      Upsell #2 / #3 - I always do a 2nd or 3rd upsell. Why? because I make exponentially more money from it.

      You've got tons of options.

      Could do a monthly membership site ( $19/mo / $29/mo / $67/mo / $97/mo etc)

      Coaching -

      Private Webinar/Workshop ( $197 - $297)
      Group coaching ( $497 - $3k)
      1 on 1 coaching ( $497 - $10k)
      Live Event ( $5k - $15k )

      The webinar could be a 2-4 hour webinar where you go into more advanced adwords stuff.


      Beyond that.. do an Exit Popup on your Squeeze page that then takes them to another squeeze page with a different offer.. that way you have another chance to get them onto your list. about 15% of my list is from exit popup traffic so it works insanely well.

      And do downsells. A simple downsell is to offer people a discount.. or payment plans.

      do it big.
      Awesome insight, much appreciated!

      Going beyond the video upsell is something I've been considering, and high converting PPC landing page templates were at the top of my list. A nice way to add a mass amount of extra value to the training.

      Regarding monthly membership and coaching, that's about 6 months down the road... Right now I'm simply going the route of building a self liquidating list i.e. making back most of the cost for my Solos, and JV mailing.

      Thanks for the detailed approach!
      {{ DiscussionBoard.errors[10066850].message }}
  • Hi Elijah

    There are three areas I think you could tweak to increase the effectiveness of the funnel. These are:

    1. Directly after the subscription, you don't say where you are sending the new subscribers, but I would let them know the link to the gift is on it's way and also send them to the upsell to give them the opportunity to invest in your offer as early as possible.

    2. Utilize 'exit splashes' at the the squeeze page (offering them another offer, even if it is only an affiliate offer with free front end). This routinely gets me an extra 5% or so conversion on traffic i send to offers.

    3. Utilize an 'exit splash' offering a downsell from the inital offer (possibly some cut down version of the original offer). Again this will more than likely bring you a few extra buyers and therefore makes the most effective use of the traffic.

    OK, I said 3, but as a bonus extra ...

    4. I would also include a 'become an affiliate' offer with a link to become an affiliate somewhere within the funnel (and possibly in several places). This will ensure that you not only build your list, but you also build your affiliates promoting the offer.

    I hope this helps and I wish you all the best with your new offer

    Andy
    Signature
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    • Profile picture of the author TheAtHomeCouple
      Originally Posted by The Beginner's Friend View Post

      Hi Elijah

      There are three areas I think you could tweak to increase the effectiveness of the funnel. These are:

      1. Directly after the subscription, you don't say where you are sending the new subscribers, but I would let them know the link to the gift is on it's way and also send them to the upsell to give them the opportunity to invest in your offer as early as possible.

      2. Utilize 'exit splashes' at the the squeeze page (offering them another offer, even if it is only an affiliate offer with free front end). This routinely gets me an extra 5% or so conversion on traffic i send to offers.

      3. Utilize an 'exit splash' offering a downsell from the inital offer (possibly some cut down version of the original offer). Again this will more than likely bring you a few extra buyers and therefore makes the most effective use of the traffic.

      OK, I said 3, but as a bonus extra ...

      4. I would also include a 'become an affiliate' offer with a link to become an affiliate somewhere within the funnel (and possibly in several places). This will ensure that you not only build your list, but you also build your affiliates promoting the offer.

      I hope this helps and I wish you all the best with your new offer

      Andy
      Thanks Andy,

      Yes, I am implementing #1 and #4, still working around organizing the downsells / exit pops...

      I will also be campaigning separately in fb groups, forums to recruit affiliates through the launch.

      Great tips, thanks!
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  • Profile picture of the author johngreenishere
    Create affiliate page and give them commission % that suitable for you.
    Signature

    Hi

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  • Profile picture of the author TakenAction
    That will do for a simple funnel, sure.

    I would have your FE offer be $10 or less (ideally $7 or $10) based off my own stats.

    I wouldn't even bother creating a funnel unless I have:

    -Tripwire (AKA front-end offer)
    -Core offer
    -2-3 up-sells/cross-sells
    -1 high ticket item

    I don't know if I would consider myself an expert
    but rather, a well versed marketer that specializes in funnel creation and a learning copywriter

    Anyways, my strongest advice would be: behavioral dynamic response.

    These days a "one size fits all" funnel will not do.

    You need to make it so each subscriber will have a more unique experience
    based on their actions.

    Frank Kern has a great article on this, read the whole thing:
    http://convertbook.frankkern.com/people-who-say-no/

    Also, it sounds like you haven't started driving traffic into this funnel yet
    so I say do what you named above (that will do for now) and once you start
    generating some money, incorporate what I and others have said
    and create a funnel that will truly kick ass.
    Signature

    The best thing you can do is put yourself out there.

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    • Profile picture of the author TheAtHomeCouple
      Originally Posted by TakenAction View Post

      That will do for a simple funnel, sure.

      I would have your FE offer be $10 or less (ideally $7 or $10) based off my own stats.

      I wouldn't even bother creating a funnel unless I have:

      -Tripwire (AKA front-end offer)
      -Core offer
      -2-3 up-sells/cross-sells
      -1 high ticket item

      I don't know if I would consider myself an expert
      but rather, a well versed marketer that specializes in funnel creation and a learning copywriter

      Anyways, my strongest advice would be: behavioral dynamic response.

      These days a "one size fits all" funnel will not do.

      You need to make it so each subscriber will have a more unique experience
      based on their actions.

      Frank Kern has a great article on this, read the whole thing:
      http://convertbook.frankkern.com/people-who-say-no/

      Also, it sounds like you haven't started driving traffic into this funnel yet
      so I say do what you named above (that will do for now) and once you start
      generating some money, incorporate what I and others have said
      and create a funnel that will truly kick ass.
      Thanks so much for the input and the link to that Frank Kern article, I will definitely give it a read through..

      I will be sending traffic to test the funnel in the next couple of weeks, likely via Facebook ads.. Once it's converting at a healthy number, I'll scale it up with solo ads...

      Cheers,

      Elijah
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  • Profile picture of the author Rick Britton
    great thread, just the stuff I'm thinking about right now

    bookmarked
    Signature

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    • Profile picture of the author TheAtHomeCouple
      Originally Posted by Rick Britton View Post

      great thread, just the stuff I'm thinking about right now

      bookmarked
      That was the whole idea for starting this thread - thanks for stopping by!

      I'll keep it updated as the campaign progresses.
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  • Profile picture of the author Brent Tracey
    Why would you call this a funnel?

    This is simply a offer sequence.

    A offer sequence and a marketing funnel are very different things.
    Signature

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    • Profile picture of the author TheAtHomeCouple
      Originally Posted by I Love Ganesha View Post

      Why would you call this a funnel?

      This is simply a offer sequence.

      A offer sequence and a marketing funnel are very different things.
      Funnel is quite a broad term.. how would you differentiate the two?
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  • Profile picture of the author James 0
    I think you should stick with the funnel you described. Make necessary changes after launching the products only if you see very less or no results; otherwise your funnel is good.
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  • Profile picture of the author TheAtHomeCouple
    Hey guys,

    I haven't forgotten about this thread - but I wanted to make sure I had enough to warrant an update!

    Almost ready to launch. Here's the squeeze and main sales page:

    ConversionCave.com | AdWords Free Report
    ConversionCave.com | Google AdWords Made Easy – Training Guide

    1) My products and funnel are set up in Warrior+... I originally started with JVZoo, but after 2 weeks of my products sitting there "waiting to be approved" I gave up and moved on..

    2) Currently my funnel has 1 upsell, and 2 downsells (one for main offer and one for upsell). I'm thinking about adding a third upsell after first one converts, but not sure I want to get back into coaching just yet.

    Anyone have any high ticket upsell ideas aside from coaching, or a coaching spin off?

    Anyway, I'll be updating the thread more often as I get closer to launch.

    All that's left to to:

    - Finish follow up email sequence (I'm aiming for at least 5-10 per campaign/list in getresponse)
    - Put through some test purchases
    - Ensure analytics conversions are triggering
    - Split test squeeze page via FB ads

    Hoping to have it converting about 20% for launch... 30%+ would be better.

    I don't want to start spending hundreds of dollars on high value solo ads with a squeeze page that's converting at 10% lol..

    That's all she wrote!

    Cheers,

    Elijah
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