Emailing companies about them advertising on my site

by RedPol
7 replies
I would like to pitch my website to a few large companies in my niche.

Any ideas on things I should include in the email?
#advertising #companies #emailing #site
  • Profile picture of the author fpforum
    If they are relatively large companies then you need to make sure you are reaching a decision maker. Otherwise, your email will likely just wind up in the trash bin of some customer service rep. Don't use contact forms on their website. Don't email to sales@ or support@ emails. Instead, look the companies up on sites like LinkedIn, Manta, Yelp..etc. Perform whois look ups on the domains.. Do whatever you can to find the contact of an actual person. Then you can address them by name, and if they aren't a decision maker there is a higher chance they will forward it to the person/department that is.
    Signature
    Free SEO Software - Start Improving Your Rankings Today!
    Windows VPS Servers - Cheap Windows VPS Servers With Instant Setup!
    {{ DiscussionBoard.errors[10070285].message }}
    • Profile picture of the author soflanetworking
      Originally Posted by fpforum View Post

      If they are relatively large companies then you need to make sure you are reaching a decision maker. Otherwise, your email will likely just wind up in the trash bin of some customer service rep. Don't use contact forms on their website. Don't email to sales@ or support@ emails. Instead, look the companies up on sites like LinkedIn, Manta, Yelp..etc. Perform whois look ups on the domains.. Do whatever you can to find the contact of an actual person. Then you can address them by name, and if they aren't a decision maker there is a higher chance they will forward it to the person/department that is.
      for emailing purposes fpforum said everything that needs to be said, but to really get in front of the right people, pick up the phone. Your success rate will be much higher with a phone call than an email.
      {{ DiscussionBoard.errors[10070321].message }}
  • Profile picture of the author ky999
    Why you think you are a good match
    Why you think you will make a profit for them
    Proof that you have a good audience
    Show location their ad will be placed

    PS. Yes, phone calls are good, but the timing can set you back. A good email that is going to be read eventually will cut out some of the awkwardness... maybe?
    {{ DiscussionBoard.errors[10070325].message }}
  • Profile picture of the author Michael Fuentes
    RedPol,

    Listen to what fpforum said above; and
    Look for the marketing / Web property managers of those companies in LinkedIn ...

    Learn more about those companies, their current Web marketing campaigns for their latest products and / or service offers, most recent news about them and so on; and
    Customize your proposals based on what you think could successfully grab their attention, in direct relation to what they currently need, what they most likely want, etc.

    Also, remember that the purpose of your direct marketing materials should be to compel them to respond or to schedule a phone / Skype call with you, and not to close a contract right then and there, so keep it short and sweet; and
    Send your direct marketing materials to 'em relevant decision makers via LinkedIn InMail -- There's a bigger chance for your InMails to reach their email inboxes and be read by 'em, than your cold emails ...

    Before you send out your direct marketing materials -- It'd also be good to promote an attention-grabbing Sponsored Update with an enticing video in LinkedIn that can effectively position your brand across the relevant decision makers of your target companies -- You can target them decision makers in your Sponsored Update in LinkedIn; and
    This can allow you to convert viewers of your Sponsored Update into leads, and could also make your brand more visible to your targets, which may in turn make them more receptive to your offers ...
    Signature

    Contact Me HERE...

    {{ DiscussionBoard.errors[10070346].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by RedPol View Post

    I would like to pitch my website to a few large companies in my niche.

    Any ideas on things I should include in the email?
    Qualify THEM.

    Do they advertise online already?

    Or is it going to be a horrible, uphill battle for you to convince them to spend money here?

    Are they really a fit with your audience?

    Make THEM jump through the hoops. You think they might be a fit, but you need to make sure. What can they show you that ensures their offerings are a match for your visitors?

    Can you really help them?

    What kind of traffic are they looking for, and what conversion rates are they expecting...do they have a back end (funnel) to capture leads from the traffic you'll be sending their way? In your position, nothing's worse than sending traffic to someone who doesn't have the ability to do anything with it...and then hearing them blame you for the problem.

    Reach out, but make them jump through the hoops not you.
    {{ DiscussionBoard.errors[10070381].message }}
  • Profile picture of the author agmccall
    your website stats and demographics

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[10070613].message }}
  • Profile picture of the author RedPol
    These are some really good tips! Thank you so much.
    {{ DiscussionBoard.errors[10071206].message }}

Trending Topics