21 replies
I keep seeing this "strategy" being used...

"Hello, I am the product creator. Here's the sales page for my new product, The Whizzbanger 3000! You'll see on the sales page lots of *BUILT-IN* bonuses."

Then, the emails start coming in...

"Hello I am Joe Affiliate. Y'gotta see that new product called The Whizzbanger 3000! --- And don't forget, buy now and you'll get all of (((sometimes they actually use the word "MY" and sometimes they don't, but the "MY" is always strongly IMPLIED))) my/these BONUSES!!! Yippee!!"

In other words, the affiliate is basically implying that the BUILT-IN bonuses, are HIS bonuses -- when the REALITY is, EVERYONE GETS THOSE BONUSES, no matter who they buy from.

I think this "strategy" is a little misleading. Also, it allows them to use the word "BONUSES" in their email, so when people are trying to decide whose bonuses to buy with, and they do an email search for "Whizzbanger 3000 +bonus" all the affiliate's emails will still show up in search.

-- TW
#baloney #bonus #wso
  • {{ DiscussionBoard.errors[10073214].message }}
  • Profile picture of the author icoachu
    Talk about eroding their credibility.

    Way to snatch defeat from the jaws of victory.

    The best policy? HONESTY
    {{ DiscussionBoard.errors[10073218].message }}
  • In some cases affiliates DO offer their own bonuses in addition to the product being sold.

    In other cases, the cut and paste JV affiliate emails written by the "vendor" might just phrase it that way, and you just received an email from a lazy affiliate who didn't rewrite / rephrased it.

    But don't let any of this bother you, because what's the point?

    There's so much one can pick at when looking at all tactics some marketers / affiliates use.

    Sometimes an affiliates email may state: "My good friend "whizzbanger" has just released this product and he let me know that there's only a few left".

    But..

    1. The sender (affiliate) is most likely not friends with whizzbanger.

    2. The sender may have never communicated with whizzbanger.

    3. The product will most likely not ever "sell out".


    But such is the life of my spam inbox folder.
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley)
    "Keep Up The Good Work!" Tony Lindsay - Lead Vocalist, Carlos Santana.

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

    {{ DiscussionBoard.errors[10073254].message }}
    • Profile picture of the author goneill
      I have to agree with TimothyW, today alone I have had about 5/6 emails relating to the same software and had to check out their offers due to the wording relating to Bonuses.
      Signature

      George ONeill

      {{ DiscussionBoard.errors[10073300].message }}
      • Profile picture of the author JEasy
        Depends on the affiliate I guess. I've gotten affiliate offers from people who offer bonuses that I know are their own products that they've sold before. I had actually bought a couple from one guy and then it showed up as a bonus in an affiliate offer he was promoting lol
        Signature

        {{ DiscussionBoard.errors[10073378].message }}
  • Profile picture of the author nmwf
    I'm pretty much against bonuses in every sense of the word. I understand how "important" they are in IM, but they really seem to cheapen the main product or service. With bonuses, it's as if a seller is admitting the main product isn't strong enough to stand on its own, and it needs a hoard of other slightly interesting toys to make a sale.

    The whole approach just seems desperate.
    Signature
    Write comprehensible articles on *any* topic in seconds with First Draft...
    First Draft's: Download | Add-Ons | Templates | Purchase | Support | Affiliates
    {{ DiscussionBoard.errors[10073411].message }}
    • Profile picture of the author JEasy
      Originally Posted by nmwf View Post

      I'm pretty much against bonuses in every sense of the word. I understand how "important" they are in IM, but they really seem to cheapen the main product or service. With bonuses, it's as if a seller is admitting the main product isn't strong enough to stand on its own, and it needs a hoard of other slightly interesting toys to make a sale.

      The whole approach just seems desperate.
      I've had this feeling before as well, but I guess the numbers show that bonuses increase conversions. There must be a reason why most marketers do this.
      Signature

      {{ DiscussionBoard.errors[10074255].message }}
      • Profile picture of the author Christian Morfaw
        Originally Posted by JEasy View Post

        I've had this feeling before as well, but I guess the numbers show that bonuses increase conversions. There must be a reason why most marketers do this.


        I feel like bonuses are good and MOST useful to the end buyer when they complement the main offer.


        I thought I'd seen it all but I can't help but mention the fact that I saw one affiliate offer a bottle of champagne as part of his bonus. This was on a huge launch a couple of years ago on a high ticket product whereby affiliates were getting $500 commissions per sale.


        I guess people will do or try anything when there's that much money on the table.


        My thing is, if you're going to offer a bonus, I feel like you should offer something that will actually help. A series of 20+ unrelated outdated PLR e-books can actually distract the end user from the main products itself and even help to confuse them especially if they are new.


        Either way, one thing seems pretty clear: Bonuses DO increase conversions. I don't think it's by chance/accident that the most popular vending platforms in the IM niche actually facilitate the delivery of bonuses by providing affiliates with easy ways to automatically deliver their bonuses without making it a hassle for the end buyer.
        {{ DiscussionBoard.errors[10575562].message }}
  • Profile picture of the author goneill
    Perhaps we could start a new marketing trend such as:

    If you do not want the $10,000 worth of bonuses offered we will reduce the main product by $5.

    I cannot go into the thinking behind this strategy, it is called non-negative sales technique for the back end or something like that LOL
    Signature

    George ONeill

    {{ DiscussionBoard.errors[10073442].message }}
  • Profile picture of the author mydream247
    Most of the time the bonuses are worthless, outdated PLR, or plugins and WP themes from 2012,
    but people like to Think they are getting a bargain when getting more bonuses, just like food, more is better......
    {{ DiscussionBoard.errors[10073488].message }}
  • Profile picture of the author David Marketer
    Hello, I think it depends on the branch
    Signature
    {{ DiscussionBoard.errors[10074194].message }}
  • Profile picture of the author GarryMSayer
    If it's a big launch with lots of other affiliates promoting I generally put together a big bonus pack for my subscribers. Sometimes I'll use some of the vendor's bonuses they provide for their affiliates and mix them up with my bonuses, so essentially it is my bonus pack. My bonuses will outweigh the vendor's bonuses in terms of value and quality. I'll never add a bonus before actually going through it to find out if the info is solid and the value is there. I don't blindly pick bonuses.

    What I found interesting earlier in the year is I started adding a 1-2-1 coaching call bonus for people who picked up products through my affiliate link i.e. I'd give them help and hand holding for implementing the product or if it was a PLR product I'd share with them my proven strategies for monetizing the PLR. The results were surprising. The click-thru rates and conversions dropped when compared to larger bonus product bundles I'd previously offered. Those who took up the coaching calls got value from them, and to them it was a 'no brainer' as they were action takers. Even more surprisingly fewer than half of the people who qualified for the 1-2-1 coaching have yet to take me up on it.

    Big bonus bundles do work for affiliates and increase their commissions because I believe, rightly or wrongly, the majority of buyers in the IM niche value quantity over quality. You can only give the market what it wants and is looking for rather than what you think it needs.

    Those marketers who claim bonus packs given by the vendor to the affiliates as there own are essentially being dishonest, plus they probably haven't even gone through the bonuses so have no idea on quality of information and value etc. So in my opinion unsubscribe and move on.
    {{ DiscussionBoard.errors[10074266].message }}
  • Profile picture of the author TwistedRoo
    What's even worse are the marketers that are promoting a product, say if you buy that product they will supply xyz bonuses, but then when you send your receipt, the email just bounces back. Just had another one of these happen. I'm off to open a blog and out these people.
    {{ DiscussionBoard.errors[10575394].message }}
  • Profile picture of the author tyronne78
    Here's a tip on creating affiliate bonuses. Only offer bonuses that compliment the main product your selling. Or find a weakness in the main product and offer a bonus that gets rid of that weakness. Learned that last tip from a guy by the name of Justin Brooke.
    {{ DiscussionBoard.errors[10575517].message }}
  • Profile picture of the author kurttasche
    Yeah, I've seen that too.

    When I promote a product as an affiliate, I offer my own bonus packages. If the product vendor has some bonuses already added, I'll mention those as well. But, I won't claim them as my own bonuses.
    {{ DiscussionBoard.errors[10575566].message }}
    • Profile picture of the author JohnMcCabe
      Guys, I hate to play Captain Obvious here, but every email client I've ever used has had some form of "delete" or "trash" button which, if pressed, will whisk the offending email out of your inbox and recycle it back into the ether.

      Or is there really a guy holding a gun to your head and forcing you to read and respond to every email offer you get?
      {{ DiscussionBoard.errors[10575600].message }}
  • Profile picture of the author kposs
    I don't think I've ever even opened a bonus unless it was VERY directly related to implementing the strategies in a product. All of those PLR ebooks that get tossed.
    {{ DiscussionBoard.errors[10575872].message }}
  • Profile picture of the author talfighel
    Some people (Affiliates) do offer bonuses if you order through their link. Some of these bonuses are USELESS but some are really good and give you great value.

    I guess many top affiliates use the word "BONUS" cause it increases their conversion rates and makes them more sales. Then after you order, these bonuses are worth nothing.
    {{ DiscussionBoard.errors[10575931].message }}
  • Profile picture of the author Chris Chicas
    Most affiliate bonuses are junk. Yet most people LOVE getting junk and it seems that the bigger the list of worthless products... that's usually where some people are going to spend their money to get a long list of downloadable junk that they will never use.

    I wish people would wise up to this but unfortunately this seems to work, and lazy affiliates don't mind giving out useless PLR or products on how to make a fortune in tech - written 10 years ago.

    We've all seen the same old rehash products on SEO being given away as a bonus... and people wonder why they don't make any money in IM. when they buy these products and get these bonuses. : /
    {{ DiscussionBoard.errors[10575950].message }}
    • Profile picture of the author discrat
      Originally Posted by Chris Chicas View Post

      Most affiliate bonuses are junk. Yet most people LOVE getting junk and it seems that the bigger the list of worthless products... that's usually where some people are going to spend their money to get a long list of downloadable junk that they will never use.
      Yep, bought a Sales Page Builder in Warrior Classified earlier in the year. The Bonuses he had were so many it made my head spin. I have not even taking a peak at them in all these months.

      Just a headache to go thru. But the Seller must find this Strategy promising because he continues to sell stuff there with 300+ different bonuses including Spin Wizard, Video Creator, SEO Monster, PPC Riches etc..etc...

      Insanity lol


      - Robert Andrew
      {{ DiscussionBoard.errors[10576563].message }}
  • Profile picture of the author barbling
    Smart affiliates offer their own bonuses.

    And yep, product creators will offer blanket-wide bonuses too.

    If you choose to buy, buy on what you yourself feel is the whole value.

    Never just follow the herd. An educated buyer is the best buyer.
    {{ DiscussionBoard.errors[10576236].message }}

Trending Topics