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Direct sales vs. Pre-selling

by MrJoeRed
12 replies
I'm on the fence about attempting to direct sell my service or creating a mini-blog and warm up the customer. I have a VERY good sales letter and a video scribe to go along with the sales letter. I'm selling high dollar fitness products and mostly marketing with FB Ads.
#direct #preselling #sales
  • Profile picture of the author professorrosado
    Are you using a FB page with your FB campaign or directing traffic to an affiliate link?
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  • Profile picture of the author Miguelito203
    Originally Posted by MrJoeRed View Post

    I'm on the fence about attempting to direct sell my service or creating a mini-blog and warm up the customer. I have a VERY good sales letter and a video scribe to go along with the sales letter. I'm selling high dollar fitness products and mostly marketing with FB Ads.
    You should pre-sell your audience. Statistical data has proven that it greatly increases conversion rates. It takes a number of times for people to encounter something before they make a buying decision. If you have a mini-blog with an opt-in form, there's a good chance they will sign up to your list if they are at all interested in the product, so that you can promote to them later if they don't buy right then.

    Joey
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  • Profile picture of the author Robert999
    Originally Posted by MrJoeRed View Post

    I'm on the fence about attempting to direct sell my service or creating a mini-blog and warm up the customer. I have a VERY good sales letter and a video scribe to go along with the sales letter. I'm selling high dollar fitness products and mostly marketing with FB Ads.
    I think create a mini blog, subscribe your visitors to your email list by offering them some free videos or lessons in return. Post some articles on your blog occasionally. Keep in touch with your subscribers. This is necessary because most of your visitors will not buy your stuff in their first visit and will not visit you back. If you can capture their email addresses, you can convert them into buyers later. Use facebook to send visitors to your page.
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  • Profile picture of the author jamescanz
    Originally Posted by MrJoeRed View Post

    I'm selling high dollar fitness products and mostly marketing with FB Ads.
    The fact that you say high dollar fitness products...

    Would have me leaning towards pre-selling in the beginning.

    When all is said and done...

    I'd also recommend that you test both efficiently to see which gets a better ROI
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  • Profile picture of the author Randall Magwood
    I'd personally put them into an email marketing funnel. Have them subscribe to free offer, then market that way. Not to say that pre-selling is bad, there's nothing wrong with it. People do it everyday with great success. But for ME... i'd rather do the more quantitative and predictable email marketing route.
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  • Profile picture of the author AlexDoerian
    I am suggesting for both. Using both, so that you may know which one convert better.
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  • Profile picture of the author MrJoeRed
    Man, pretty unanimous that pre-selling is the way to go. I will definitely test both but by the sounds of it I better start writing some content for this blog. Any tips to help gain credibility while pre-selling. Also, sounds crazy but I'm not really trying to build a list (at least not at the moment).. keeping that in mind, what do you guys think?
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    • Profile picture of the author ThatOneGuy
      Originally Posted by MrJoeRed View Post

      Any tips to help gain credibility while pre-selling.
      Provide value up front! This is seriously the best advice I can give you. Show people that you're credible, don't just give them your life story and then hope that they thought you were being honest and credible. Provide value by solving a problem, showing them a trick, etc. Give away excellent info for free, then direct them to your product or affiliate link.

      You say you're not trying to build a list right now, so coming up with a way to pre-sell is going to be important. A lot of customers won't buy until they've heard from you a few times, so whatever info you decide to give them up front should be pretty spectacular.

      Do what you must to make them think that you, not someone else, are an expert and that by buying X product, then they can gain the kind of wisdom you have.

      This is, of course, assuming that you're selling information. I have no idea what you're selling, but tailor your pre-sell to that niche and item. Show them that they can trust you.
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      • Profile picture of the author MrJoeRed
        I'm selling custom made meal, cardio, and exercise programs written by real certified personal trainers.. Each package is different but the last package will be a 90 day meal, cardio, and exercise program along with recommended supplements and weekly skype follow up with their trainer (for the duration of their program).
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        • Profile picture of the author ThatOneGuy
          Originally Posted by MrJoeRed View Post

          I'm selling custom made meal, cardio, and exercise programs written by real certified personal trainers.. Each package is different but the last package will be a 90 day meal, cardio, and exercise program along with recommended supplements and weekly skype follow up with their trainer (for the duration of their program).
          That sounds awesome, actually. I'm not qualified to do much with that niche, since I'm lazy and out of shape (trying to get back into working out and eating better, though), but here's an example of what you could do with that niche.

          Talk about nutrition, its importance, and its relationship to your physical exercise. Be informative, show people how important it is to exercise properly and eat within their range physical exertion (losing weight and adding muscle is more complicated than just eating fewer calories than you expend), etc. If you can show some exercises meant to do something specific, such as tone your arms, fix your posture, etc., then that would be helpful, too.

          I did a quick Google search and found this site (which has already nearly pre-sold me on their product). Check out these articles and learn from them. Some of them are clearly there to just put more content out there, but some of them can be cobbled together to make a great pre-sell article, landing page, or video.

          Good luck!
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