Profit/earnings Claims

8 replies
Hi all,

I'm starting to market one of my "start a business" ebooks and on the sales page want to add something like "you can make $40 a day" etc. Can this be done? I honestly know/believe this to be true but remember a while back reading you can't hype potential earnings or something of that nature.

Looking forward to your thoughts and opinions.
#claims #profit or earnings
  • Profile picture of the author BigFrank
    Banned
    Originally Posted by Louis Raven View Post

    Hi all,

    I'm starting to market one of my "start a business" ebooks and on the sales page want to add something like "you can make $40 a day" etc. Can this be done? I honestly know/believe this to be true but remember a while back reading you can't hype potential earnings or something of that nature.

    Looking forward to your thoughts and opinions.
    Look at the bottom of any sales page. You will see a generic income claims statement, It is not proprietary. Copy it, use it and adhere to it.

    Cheers. - Frank
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  • Profile picture of the author Houlian
    If you're talking about the WSO section here, as far as I understand, you can't make ANY claims about income. For the WSO I just made, I couldn't really even say that people would make ANY money because it didn't get approved because of that. Maybe it can be done -- but I wouldn't give any specific figures like '40$ a day'.
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  • Profile picture of the author Jason Kanigan
    Nope, no income claims or anything close in WSO copy. You can't even say people can make money.
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    • Profile picture of the author LGCalab
      Originally Posted by Jason Kanigan View Post

      Nope, no income claims or anything close in WSO copy. You can't even say people can make money.
      Unless you use the WF platform as a payment processor so they can verify it.
      ***I'm agreeing with you Jason, but I have seen income claims in WSO's as long as they are using the WF platform***

      That being said, to the OP, it really depends on where you're going to market your new ebook. I personally think that income claims should no longer be the highlight of any product. Using an income claim should be "here's what I did", not a "you can do it too!" It's just not possible to state that kind of claim! How do you know what a person can and cannot do?

      LG
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      • Profile picture of the author Jason Kanigan
        Originally Posted by LGCalab View Post

        Unless you use the WF platform as a payment processor so they can verify it.
        ***I'm agreeing with you Jason, but I have seen income claims in WSO's as long as they are using the WF platform***

        That being said, to the OP, it really depends on where you're going to market your new ebook. I personally think that income claims should no longer be the highlight of any product. Using an income claim should be "here's what I did", not a "you can do it too!" It's just not possible to state that kind of claim! How do you know what a person can and cannot do?

        LG
        Good point. Forgot about Warrior Payments.
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  • Profile picture of the author Jonathan Vodini
    what kind of sales copy you are talking about? if you mean WSO it's against the rules show off your income prof, if you meant out WF then you can for sure...
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  • Profile picture of the author nrb
    It depends what platform you are using to sell it.

    If it's ClickBank for example they are going to ask you to put the headline and text in the context of your own achievements so you are not making income guarantees to customers... and for you to even do that they are going to want you to submit something to them showing that you have actually achieved the income you claim.

    I had to do this for the most recent product I currently have on ClickBank... showed a P&L from my business and remittance checks from my book distributors... before they even approved a pitch page with a dollar figure on it.

    In the end if you are making claims that you "think" are possible but have never actually achieved and if you make promises that someone else can achieve you can try to explain this to the FTC, etc. if you get challenged regardless of your earnings disclaimer or whether you claimed $40/a day or $4,000/a day.

    Also, as mentioned in this post if you are selling on a platform, like ClickBank, that worries about scrutiny from the FTC, etc. you will do a lot of hard work on your product and if "income claims" are your main selling point then you will get stuck as they will not allow you to make such claims without proof - income disclaimer or not.
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  • Profile picture of the author Robert999
    Originally Posted by Louis Raven View Post

    Hi all,

    I'm starting to market one of my "start a business" ebooks and on the sales page want to add something like "you can make $40 a day" etc. Can this be done? I honestly know/believe this to be true but remember a while back reading you can't hype potential earnings or something of that nature.

    Looking forward to your thoughts and opinions.
    Put an "Earning Disclaimer" link at the bottom of your website. This should link to a page where you can put your disclaimer text. $40/day is OK i think. But $1000/day is not for a newbie :-)
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