Internet marketing at its finest - religious groups
They have their team of operators taking donations, they have their website where you can study free lessons, of course there is an upgrade option for a fee, then they have their store where you can buy study lessons, books, DVDs, clothing, make donations etc.
They collect emails, phone numbers and even home addresses. They even did a live tutorial on how to go to their site and sign up. How you can like them on Facebook and so on.
I don't want to get into a religious debate or anything like that I'm just impressed with how they market we could learn a few things from them.
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