Marketing vs. Effective Marketing....Is there a difference?

by AttractSuccess 3 replies
The difference between Marketing and Effective Marketing is as great as the difference between Financially Frustrated and Financially Free! If your not seeing the type of results you desire from your marketing efforts, maybe your marketing system needs a little tune up.

Below are three (3) key components that should be apart of your marketing system....

1.)Attracting and sorting through your prospects for you so that you only spend your valuable time with the best ones.

If we have to be constantly bringing in people ourselves this means we literally have to be prospecting thousands of people because all prospecting is simply sifting and sorting. Separating the wheat from the chaff. It just means finding out who might be interested.

If we do this job ourselves, we may have to talk to 100 people to find, say 10, who are seriously looking to start their own business. Then, out of those 10, maybe we actually end up sponsoring 1 or 2 of them.

This is a extremely slow process and we simply don't have time for it. This manual labor way of doing things is outdated. This whole process has to be automated. You have to have a system that does this preliminary sifting and sorting for you so that you only end up spending your time with the most qualified prospects possible.

There may still be some sorting and qualifying to do with the people you do end up talking with, but it's totally different. If your marketing system has done its job, you're not qualifying them to find out who's interested, you're qualifying them to find out who will be your best potential business partners and who's going to be worth you putting
more time into.

A good marketing system is all about freeing up your time and maximizing your efforts.

2.)Pre-sell your prospects for you through educational marketing and continue the follow-up process with them.

Educational marketing builds perceived value. And that my friend, is what it's all about. The "game" (if you will) that we refer to as business is about piling on the value.People are starving for good quality information. Not just another hyped up sales pitch. Educating your prospects allows them to pre-sell themselves on your opportunity.

When Someone Convinces Themselves Of Something, It Has A Lot More "Umph!" Than If You Were To Convince Them Of The Same Thing.

Don't Market Products Or Opportunities. Market Information. We utilize the concept of leverage through the growth of our business as more people join our team but we also have to apply leverage to our own personal efforts as well.

Just as we can only make so much money trading hours for dollars, we can only sponsor so many people trading hours for prospects. You physically only have so much time in a day and in a month. As long as you're doing all your prospecting and selling one at a time, there is a cap to what you can do.

If you have a system that allows you to sell to people in mass quantities there is no limit to how many people you can bring into your business. All ceilings are lifted.

And if this system can sell to people for you, you can increase your leverage exponentially. Because it's not just your own personal results that increase, it's everyone in your organization as well.

3.)Generate an immediate upfront retail profit or, monetize your activity.

Monetization is the process of turning what are otherwise typical business expenses into sources of profit instead.

You want to have you marketing and other business expenses pay for themselves. You don't want to have to pay for these out of your own pocket. Now, the main activity we need to talk about monetizing is prospecting. Can you imagine what it would be like if people actually PAID YOU to prospect them?

The #2 reason why the majority of Internet Marketers end up dropping out is They simply run out of money.

So how do you monetize, whats the solution?
Well, the answer is found in the question itself, because what are people willing to pay money for...

Solutions!-

And the way you give this to them is by selling them an inexpensive yet highly valuable information product. Everyone craves good useful "How To" information.

To the right audience, it is one of the hottest selling products you could ever market. This info product educates them about the ins and outs of running a business and of course, positions you as a leader who knows how to help them.

Another great thing about this is that the info product is an excellent pre-qualifier that filters your prospects for you, because you only spend time with the ones who become your customers. This way you're guaranteed to be dealing with serious people. If someone isn't willing to shell out $40 or so to educate themselves on running a business, they're not a serious prospect anyway.

By creating an upfront profit, this allows you to reinvest in your business. Your advertisement goes from being an expense to being an investment.

For more free marketing tips visit MentalSoldier.com
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  • Profile picture of the author John Ritz
    Nice info, but I disagree with #3. You don't always have to generate a net gain on the front end. In fact, I'm in the process of launching a coaching class that DOESN'T give me much of a gain (if any) on the class itself.

    It's really about the effectiveness of your marketing funnel. The back-end is where your profits really lie. Understanding how much you can spend to acquire a lead, or a customer, is crucial if you plan to run a business.

    #1 and #2 I agree with per se, but they're not the only ingredients for effective marketing. But they're definitely a good start!

    Cheers,

    John
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    • Profile picture of the author Takuya Hikichi
      Originally Posted by John Ritz View Post

      Nice info, but I disagree with #3. You don't always have to generate a net gain on the front end.
      John,

      It's just that this person is approaching the community from Network Marketer's perspective. It's the Funded Proposal Concept being referred here as you're probably aware.

      Originally Posted by AttractSuccess

      The #2 reason why the majority of Internet Marketers end up dropping out is They simply run out of money.
      Where it says "Internet Marketers", he really should be saying Network Marketers and he'll be the first one to admit it. We can see many MLM prospect seekers come in here, and these people all post in the same style, demonstrating their "leadership potential".

      AttractSuccess,

      Demonstrating leadership is good.

      Then there is a difference between "showing off" and "leading by example". But I think true leadership gets "bestowed upon" you when other members see you constantly adding value to the community like this.

      Whether you'll become a true leader in the eyes of other people or not, I don't know yet. If you apply all the principles that you gain through Network Marketing education, I think you can, and others will grow to accept your ideas.

      I'm not sure if you're going to stick around for a while or just stay for a few days like many other Network Marketers that have come in here, but welcome to the Warrior Forum.

      I like how you said the below,

      Originally Posted by AttractSuccess

      If someone isn't willing to shell out $40 or so to educate themselves on running a business, they're not a serious prospect anyway.
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  • Profile picture of the author AttractSuccess
    Takuya Hikichi- Knows his stuff!
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