Native Advertising - CPC or Revenue share?

by yuvalh

Posted: 9 years ago 6 replies

INTERNET MARKETING

Hi Guys,

Most Native Advertising companies work on a CPC basis while a few give out a generous revenue share.

Taboola and Outbrain for example will pay you $0.015 per click which is pretty low but then again their ads are super attractive and generate many clicks.

Revecontent and Ayboll.com will pay 50% to 75% of sales to some proven tested products.

My opinion is that what's really important is the RPM in the end of the day (or rather month)

What's your opinion?

#advertising #cpc #native #revenue #share

icoachu 9 years ago

RPM is one measurement.

I prefer ROE

Return on EFFORT.

CPC or revshare might seem attractive at first but you have to figure how much effort you'd have to put in to generate traffic and how efficiently it is monetized.
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- yuvalh 9 years ago
  
  So your ROE is actually eCPM, isn't it?
  
  Thanks
  
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  Regards,
  Yuval Harari
  message me at: yuval@ayboll.com
  Visit: https://www.ayboll.com/?a=yh
  Sign up to ayboll here: https://my.ayboll.com/?p=register&a=yh
  
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awledd 9 years ago

Excuse me but what does native mean here? Is it to say local?
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- yuvalh 9 years ago
  
  Hi
  
  Native Ads are those ads at the very end of articles on content sites (news/blogs/entertainment...) that usually have a tittle such as : YOU MAY ALSO LIKE.... or....TRENDING ON THE WEB....
  and then you get a set of articles with the look and feel and CSS of the original site.
  
  Try to spot them here Mexican teen abducted then murdered even though her parents paid ransom | Daily Mail Online
  
  Hope this helps.
  
  Thanks
  
  Signature
  
  Regards,
  Yuval Harari
  message me at: yuval@ayboll.com
  Visit: https://www.ayboll.com/?a=yh
  Sign up to ayboll here: https://my.ayboll.com/?p=register&a=yh
  
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- yuvalh 9 years ago
  
  Hi
  
  Native Ads are those ads at the very end of articles on content sites (news/blogs/entertainment...) that usually have a tittle such as : YOU MAY ALSO LIKE.... or....TRENDING ON THE WEB....
  and then you get a set of articles with the look and feel and CSS of the original site.
  
  Try to spot them here Mexican teen abducted then murdered even though her parents paid ransom | Daily Mail Online
  
  Hope this helps.
  
  Thanks
  
  Signature
  
  Regards,
  Yuval Harari
  message me at: yuval@ayboll.com
  Visit: https://www.ayboll.com/?a=yh
  Sign up to ayboll here: https://my.ayboll.com/?p=register&a=yh
  
  {{ DiscussionBoard.errors[10079227].message }}

arranrice

9 years ago

Originally Posted by yuvalh

Taboola and Outbrain you get around $0.03 per click and can get an RPM of around $2-3. Saying that a good rev share with a good RPM is better!

Cheers

Thanks

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Native Advertising - CPC or Revenue share?

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