Needless to say I got a few negative comments, some questioning my sanity and a couple bordering on hate mail. That’s O.K, I’m a Big Boy I can take it (Some 5 year old girls in my 'old neighborhood' were tougher).
Here’s the issue:
I’m scheduled to speak at a small business mixer and this will be my subject. So, I’m inviting Warriors to poke holes in my theory. It would help because this is a tough group I’ll be speaking to at the mixer (whose never heard this theory), a few list brokers and managers even included.
So which is more accurate ...
The Money is in The List vs. The Money is in the Niche?
I’d be interested in hearing from those in “The Money is in the List" camp.
Thanks for your input.