Why Google Gives First Priority To Wikipedia?

34 replies
If we search anything on Google and on Result most of the time "Wikipedia" on top on SERP.

My question is, Why Google Gives first Priority to Wikipedia?
#google #priority #wikipedia
  • Profile picture of the author MikeFriedman
    Because it has kick-ass SEO. Tons of external links, fantastic internal link structure, and good content.
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  • Profile picture of the author Robert999
    Originally Posted by chrisjohn93 View Post

    If we search anything on Google and on Result most of the time "Wikipedia" on top on SERP.

    My question is, Why Google Gives first Priority to Wikipedia?
    Because they have:
    Accurate content created, edited and maintained by millions of people.
    Best linking structure (internal & external)
    No Ads or distractions
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    • Profile picture of the author here2learn
      Originally Posted by Robert999 View Post

      Because they have:
      Accurate content created, edited and maintained by millions of people.
      Best linking structure (internal & external)
      No Ads or distractions
      No Ads or distractions most of the time. Just not when they are needling users for donation money about 2 times a year to keep the site going!
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  • Profile picture of the author NeedBucksNow
    Wikipedia is awesome and has everything you would want to know about it.
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  • Profile picture of the author ChrisNosal
    Banned
    Because it is content driven, contains a lot of information (key words, focused topics, anchor text, etc.), and is the 7th most popular site on the internet, so it has a lot of backlink power.
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  • Profile picture of the author HDRider
    They secretly pay off Google under the table





    [disclaimer] kidding of course
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  • Profile picture of the author depotgang
    Two reasons...tons of people visit the site over and over... All the content is unique... everyone links to the site.

    Can you imagine how many people have bookmarked or shared content on a social network.

    Fact is if you create a site that has ALL unique content and is shared by millions of people... well you'd perform as well as Wikipedia. I look at Wikipedia at least once a day. The only other website I visit more is google

    Cheers
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  • Profile picture of the author himanuzo
    Wikipedia has no anything to promote. It gives knowledge and education.
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  • Profile picture of the author MayWJans
    I think the big thing with Wikipedia is that it has quality content for the most part that is constantly being updated. Google doesn't reward sites with stagnant content as much as it does if it was dynamic. With that being said, good content is still the most important requirement for top end listings.
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  • Profile picture of the author aprilaraceli
    Originally Posted by chrisjohn93 View Post

    If we search anything on Google and on Result most of the time "Wikipedia" on top on SERP.

    My question is, Why Google Gives first Priority to Wikipedia?
    It is fully depends on the KEYWORD. First of all if you search anything, this content if available in many place, it will show you by the Page ranked. I mean which page's rank is good, that page will show you on top. In your question case it is page rank is good for the Wikipedia. Of course the Wikipedia's rank is in a good position. You can check the page rank by SEO TOOLs. There are many SEO tools. such as SEO quake. You need to install the page rank checker to your browser. then the browser will show the page rank automatically.
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    Best of luck.
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    • Profile picture of the author chrisjohn93
      Originally Posted by aprilaraceli View Post

      I mean which page's rank is good, that page will show you on top. In your question case it is page rank is good for the Wikipedia. Of course the Wikipedia's rank is in a good position.
      I think page Rank is dead now. Page Rank is one of the factor to get ranking better for any website. Page Rank of wiki is not a reason to get high position in Google SERP.
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  • Originally Posted by chrisjohn93 View Post

    If we search anything on Google and on Result most of the time "Wikipedia" on top on SERP.?

    I was going to prove you wrong with the keyword: "Sex"

    But there it is on the top:

    Wikipedia: "Organisms of many species are specialized into male and female varieties, each known as a sex."


    Oh well.

    So I thought I'd try again with: "Making Whoopee"

    But again...

    Wikipedia: "Makin' Whoopee!" is a jazz/blues song, first popularized by Eddie Cantor in the 1928 musical Whoopee!
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    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley)
    "Keep Up The Good Work!" Tony Lindsay - Lead Vocalist, Carlos Santana.

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

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    • Profile picture of the author Steve B
      Wikipedia is operated by a non-profit and charitable foundation , the Wikimedia Foundation. The foundation employs around 250 people, with annual revenues in excess of US$50 million. They pay no state or federal income tax. Besides Wikipedia being the "Internet encyclopedia" it is a sister site to several other top "educational" sites like Wiktionary, Wikiquote, Wikibooks, Wikisource, Wikimedia Commons, Wikispecies, Wikinews, Wikiversity, WikiData, Wikivoyage, Wikimedia Incubator, and Meta-Wiki.

      These "wiki" sites are linked together and feed off each other. In addition, Wikipedia is available in many languages; hence, its popularity all over the world.

      It's easy to see why Google likes a site with no advertising, over 4 million articles, tons of links to other top sites . . .and

      by the way . . . Google is one of its donors (for example, $2 million in 2010). More recently, the Foundation received a $500K donation from Google co-founder Sergey Brin and his wife.

      Is it any wonder Google likes these guys?

      Steve
      (Source: info came from the Wikimedia Foundation page on Wikipedia)
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  • Profile picture of the author MarksWineClub
    They don't but Wikipedia does so much well.

    First, they internal link the CRAP out of everything. There's something to learn there I think for most of us.

    Second, it's a user based community and just eats incoming links, so there's plenty of juice flowing at all times.

    I mean, if you were Google....wouldn't you want your search engine to rank Wikipedia well? I certainly would-
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  • Profile picture of the author FriendlyRob
    I'm not just fascinated with Wikipedia being number one for almost any keyword its the entire first page. For me, it just makes it obvious that it's really hard to rank on google. Look up most keywords and look at the entire first page, they are almost all websites that we are already familiar with. Basically google is showing users what they want to see first... sales pages are way down the list somewhere.
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  • Profile picture of the author chrisjohn93
    Thanks to all for their valuable suggestion.
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  • Profile picture of the author maxweb
    It has super SEO! Not to mention its valuable contents.
    Max
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  • Profile picture of the author Jonathan Vodini
    wouldn't do the same? Wikipedia is one of the most authority website on the planet, does it deserve to be on top of search engine anytime you type your keyword or whatever?
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  • Profile picture of the author Barry Unruh
    It does?

    I just searched for:

    "How to buy a car"

    "Best webcam to buy"

    "Easiest way to make money online"

    Wikipedia was not on the front page for any of them.

    If you are going to compete with Wikipedia on information search terms, you will get clobbered.

    If you are going for buyers' key phrases, Wikipedia is not even on the radar.
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  • Profile picture of the author G3
    Google wants to be the best so it ranks only the best content first but the case is different here about Wikipedia because it is flashes in the first place no matter what keyword you punch in. Reason?

    Google intentionally ranked or pushed Wikipedia to the first in SERP because it doesn't want you to see all the useless and irrelevant shi*t. All the remaining top notch content follows it.
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  • Profile picture of the author stevereel
    Wiki has Internal linking, external linking, and "Authority"
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  • Profile picture of the author RevConnect
    Wikipedia It's a highly authoritative site, has a huge amount of relevant content to most search queries, has a huge number of links going to it, likely has a low bounce rate, and in general it's a site that most users are looking for when they type in an informational query.
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  • Profile picture of the author alambd1963g
    Exactly, If the information is available on WIKIPEDIA, it will show first, because the Wikipedia has a good Page rank. The google will see which has many back link. it will show on top of the list. so the Wikipedia show first. thanks
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    Best of luck.

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  • Profile picture of the author icoachu
    Don't worry about Wikipedia's 'SEO dominance'

    FOR THE MOST PART, the keywords it dominates are not commercial enough.

    The commercial intent of the searcher isn't very strong.

    It ranks primarily for keywords that focus on research
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  • Profile picture of the author MarleneSchwarz
    Wikipedia has a huge amount of relevant content. And has a highest domain authority so google consider it as a very trustworthy site. Peoples can easily search informative topics.
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    • Profile picture of the author discrat
      The fact is Wiki is perceived as an Authority on most anything they say.

      This has been demonstrated time and time again over many years now .



      - Robert Andrew
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  • Profile picture of the author sttbs
    1. Thousands and millions of pages containing relevant good content.
    2. Good internal and external links
    3. Great traffic
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  • Profile picture of the author winnermarketing
    It is one of the biggest site in the world...... I don t understand wht you are surprised!!
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  • Profile picture of the author RonBartling
    Wikipedia has ranked well for some time for all the reasons given. Over their last few algorithm updates Google has given more and more weight to authority sites and Wikipedia is, if not the leading authority site, one of the top authority sites on the web for general information. Personally, even if it's not the first listing, if I see it on the first page of results that's where I click first to get the skinny on almost anything I'm researching.
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  • Profile picture of the author lerxtjr
    I tend to feel conditioned to not click wikipedia search results because I know it's only really going to provide me with "definition" type of information. If I want real content of step-by-step content or product or services I know I'll have to buy, I know I'll only get to that content if I click on something other than wikipedia links. I only bring that up (using "I" a hundred times) because YOU shouldn't worry about W taking all the spots because for every one person like me, there are a thousand others that do the same.
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  • Profile picture of the author namehero
    Originally Posted by chrisjohn93 View Post

    If we search anything on Google and on Result most of the time "Wikipedia" on top on SERP.

    My question is, Why Google Gives first Priority to Wikipedia?
    High quality unique content + tons and tons of high quality backlinks.

    Same method everyone should follow for ranking high in the search engines.
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    • Profile picture of the author here2learn
      Originally Posted by namehero View Post

      High quality unique content + tons and tons of high quality backlinks.

      Same method everyone should follow for ranking high in the search engines.
      Yeah, but of course their content is going to be unique because it's relative information (that also gets updated and corrected when necessary) about various past and present people, places and things. It's like an online Britannica encyclopedia. How many sites are there out there like that?
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  • Profile picture of the author sottile
    They have links for days.
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  • Profile picture of the author SEO Pearl
    Wikipedia purely information purpose. No ads service.
    It contains original source only.

    Millions of views a day and the information are available in a maximum number of languages.

    So Google always preferred wiki
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