PPL is a much easier way to make money than selling affiliate products

I dont know what "PPL" is.

The first rule of marketing is your talk at the consumer's level, and never assume that they automatically know what you're talking about.

To communicate a complete idea on this message board, you need to assume, to a certain degree the people don't know what you're talking about, so just as a future point clarify that when you write something, because I don't know what PPL is either.

Yes it's generally easier. PPL is a good place to start as one moves on to higher levels of income.

I've actually had much more success with CPS products than with CPA-based offers.
It depends on your target market, and how you market to them.

Also, I very much dislike the unethical nature of most CPL offers, where most visitors don't know what they're getting into.

PPL: Pay Per Lead.
PPS: Pay Per Signup
Rev-Share : Bananas.

I would agree, for a beginner, PPL is the easier option. And it makes perfect sense.

Which is easier:

1. Convincing someone to fill out a free form.
2. Convincing someone to whip out the credit card.

I encourage students or members to start out with PPL. It boosts confidence when you see the money roll in, which is super important for a beginner.

Long-term, though? You need to learn how to use the different payouts to your best advantage. Some products will always offer a better EPC (earning per click) on PPL, whereas others are best suited to PPS and/ or rev-share.

Tom

The sad thing is that desperados take PPL and have made it a joke, with various Ponzi schemes as seen everyday on CL

There are still decent companies out there that keep strict control of the affiliates
US, (Canada, UK, AU) only.....really nice offers and not the horrible deceptive "email offers" that came out like a scorge.

I think most people totally under estimate lead generation!

There's nothing to buy / no credit card required. The user just has to fill out a form...higher conversion rates. There are many leads that pay $20-$60 and more depending on the vertical, that have mass appeal and work well on a front end campaign.

As a list builder (best way to market), there is no need to build a relationship with the list, so you don't have to be concerned with coming up with content to send them. This makes life much easier as it's far less work. You just simply send users offers until they unsubscribe. This sounds far worse than it is, but a high percentage of users will stay around for years on your list.

This is also works great for purchased lists. Yea, I know, everyone says not to buy list, but they just don't know how to monetize them. Regardless how your acquiring lists, it all just comes down to how many emails does it take to break-even on your acquisition cost. After that, it's almost free money. Of course you have some hard costs, autoresponders, hosting, tracking and the management of it all... but it's all relative. Those cost goes up as the size of your lists do, so it stays consistently cost effective.

Believe it or not, making 6-7 figures is pretty much the norm, for those that know what they are doing. It's just to what degree does someone want to scale it to and how aggressive they want to be with their marketing.

There are some downsides. Your going to want to work with a bunch of CPA networks, because typically that's where you will get all your offers from. How long does it take for them to payout is where many have some problems. Because you have to be able to float your entire business operation costs until you get paid. As you start to produce higher volume, most will pay you out faster, but until you get to that point, you have to be able to float everything. Also, there are some tips, tricks and secrets that your just not going to openly find on the internet.But that's not to say someone can't do it with out them, as most just have to do with scaling large and being fairly aggressive with your marketing. Which for the beginner isn't really an issue.

Dating Gold offers instant approval,

Just sayin'

I would agree that PPL is much easier since you don't really need much traffic to know if the product is converting or not.

For example, if promoting a $47 - $97, 100 clicks is not enough to tell if it's a good product to promote or not.

On the other hand if you promote a PPL product you can easily tell if it's a good product to promote.

For a newbie it's expected that they don't have to drive enough traffic yet so Promoting PPL is a very good option.

I have to say...for the owner of the offer, they need to make the squeeze page extremely blind with little of no branding other then get rich now. Only way they can make the numbers work out.

For you as a list owner...well your list will get very tired of seeing CPL offers over and over. That is why building and selling solo's is so challenging. You have to always have new leads...

When I first started out, a list member was like gold. We would cultivate them and they would be loyal and making a buck per list member per month was easy. Remember Frank Kern's whole triangle if trust thing.... It was so true. But now...the average list member does not know who they are signing up with, and for the large part most list builders don't care either. That buck per list member per month end up being more like 10 cents a month

I still think you can have a relationship with your list...promoting CPL offers may seem an easy way to make money....But I guarantee you will get less out of the list in the long run.

Good Luck!

Hey Tom

I wont disagree but it is highly niche specific. I was referring to the IM/Biz Op niche.

If you are helping solve a list members problem you are doing a good thing and you will be rewarded. If you are simply trying to get a fast buck...well the list will depreciate quickly.

So you are right in that it does not matter if it is CPA, CPL, CPC etc...your list value and longevity will ultimately come down to how well you treat your list.

Have a great day

make money yes, make a living, no

I started off making money as an affiliate for survey companies that pay for sign ups.

I didn't even know anything about SEO, I just uploaded a bunch of videos to Youtube

Started making about $150 a month, got my first lead almost immediately.

That's how I got my first check. It was from Cj.com, and I took my girl out to eat at a Middle Eastern restaurant....sigh...awesomeness!

I still make money from some of those videos actually

I usually get a lead on the same day if I upload 40 videos about walmart gift cards, etc but you have to make sure your offer allows youtube traffic now a days.

But all that doesn't add up to two sales on a $50 Clickbank product.

But it's doesn't have to be one or the other

Both are different business models.

PPL seems easier if your goal is kind of short term revenue generation from the lead and you are not that much serious about converting that lead into your subscriber or keeping in touch with that lead if converted into a subscriber.

But if your goal is a long term revenue generation from the list of subscribers that you can build along the same process, you can succeed in that goal by promoting both PPL and affiliate products anytime you want.

Sometimes, PPL is also used to recover some or all the expenses made for traffic if you are using paid traffic for your affiliate campaigns.

Yeah I agree, as it's easier to get an email or so compared to a sale.

PPL is also good because it costs less to test (seeing the payout is usually less).

Doesn't mean I'd rather do PPL offers though