PPL is a much easier way to make money than selling affiliate products

by foreverstray 22 replies
^ Do you agree or disagree with that statement?
#main internet marketing discussion forum #affiliate #easier #make #money #ppl #products #selling
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  • Profile picture of the author lolCashlol
    I dont know what "PPL" is.
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  • Profile picture of the author ChrisNosal
    Banned
    The first rule of marketing is your talk at the consumer's level, and never assume that they automatically know what you're talking about.

    To communicate a complete idea on this message board, you need to assume, to a certain degree the people don't know what you're talking about, so just as a future point clarify that when you write something, because I don't know what PPL is either.
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    • Profile picture of the author BradGB
      Originally Posted by ChrisNosal View Post

      The first rule of marketing is your talk at the consumer's level, and never assume that they automatically know what you're talking about.

      To communicate a complete idea on this message board, you need to assume, to a certain degree the people don't know what you're talking about, so just as a future point clarify that when you write something, because I don't know what PPL is either.
      Pay Per Lead.
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  • Profile picture of the author The IM Institute
    Yes it's generally easier. PPL is a good place to start as one moves on to higher levels of income.
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  • Profile picture of the author HowardLynch
    I've actually had much more success with CPS products than with CPA-based offers.
    It depends on your target market, and how you market to them.

    Also, I very much dislike the unethical nature of most CPL offers, where most visitors don't know what they're getting into.
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  • Profile picture of the author Tom Addams
    PPL: Pay Per Lead.
    PPS: Pay Per Signup
    Rev-Share : Bananas.


    I would agree, for a beginner, PPL is the easier option. And it makes perfect sense.

    Which is easier:

    1. Convincing someone to fill out a free form.
    2. Convincing someone to whip out the credit card.

    I encourage students or members to start out with PPL. It boosts confidence when you see the money roll in, which is super important for a beginner.

    Long-term, though? You need to learn how to use the different payouts to your best advantage. Some products will always offer a better EPC (earning per click) on PPL, whereas others are best suited to PPS and/ or rev-share.

    Tom
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  • Profile picture of the author Freebiequeen1999
    The sad thing is that desperados take PPL and have made it a joke, with various Ponzi schemes as seen everyday on CL

    There are still decent companies out there that keep strict control of the affiliates
    US, (Canada, UK, AU) only.....really nice offers and not the horrible deceptive "email offers" that came out like a scorge.
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  • Profile picture of the author DIABL0
    I think most people totally under estimate lead generation!

    There's nothing to buy / no credit card required. The user just has to fill out a form...higher conversion rates. There are many leads that pay $20-$60 and more depending on the vertical, that have mass appeal and work well on a front end campaign.

    As a list builder (best way to market), there is no need to build a relationship with the list, so you don't have to be concerned with coming up with content to send them. This makes life much easier as it's far less work. You just simply send users offers until they unsubscribe. This sounds far worse than it is, but a high percentage of users will stay around for years on your list.

    This is also works great for purchased lists. Yea, I know, everyone says not to buy list, but they just don't know how to monetize them. Regardless how your acquiring lists, it all just comes down to how many emails does it take to break-even on your acquisition cost. After that, it's almost free money. Of course you have some hard costs, autoresponders, hosting, tracking and the management of it all... but it's all relative. Those cost goes up as the size of your lists do, so it stays consistently cost effective.

    Believe it or not, making 6-7 figures is pretty much the norm, for those that know what they are doing. It's just to what degree does someone want to scale it to and how aggressive they want to be with their marketing.

    There are some downsides. Your going to want to work with a bunch of CPA networks, because typically that's where you will get all your offers from. How long does it take for them to payout is where many have some problems. Because you have to be able to float your entire business operation costs until you get paid. As you start to produce higher volume, most will pay you out faster, but until you get to that point, you have to be able to float everything. Also, there are some tips, tricks and secrets that your just not going to openly find on the internet.But that's not to say someone can't do it with out them, as most just have to do with scaling large and being fairly aggressive with your marketing. Which for the beginner isn't really an issue.
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  • Profile picture of the author lolCashlol
    Dating Gold offers instant approval,

    Just sayin'
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  • Profile picture of the author Marked09
    I would agree that PPL is much easier since you don't really need much traffic to know if the product is converting or not.

    For example, if promoting a $47 - $97, 100 clicks is not enough to tell if it's a good product to promote or not.

    On the other hand if you promote a PPL product you can easily tell if it's a good product to promote.

    For a newbie it's expected that they don't have to drive enough traffic yet so Promoting PPL is a very good option.
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    • Profile picture of the author Tom Addams
      Originally Posted by Marked09 View Post

      I would agree that PPL is much easier since you don't really need much traffic to know if the product is converting or not.

      For example, if promoting a $47 - $97, 100 clicks is not enough to tell if it's a good product to promote or not.

      On the other hand if you promote a PPL product you can easily tell if it's a good product to promote.

      For a newbie it's expected that they don't have to drive enough traffic yet so Promoting PPL is a very good option.
      Very true.

      And certain offers, as mentioned earlier, work best with PPL payouts.

      To give you an example:

      In one particular niche market today, my EPC ranges from 25 cents to $1. For newbies: this means that for every visitor I send to an offer, I'm earning an average of between 25 cents to a buck. (And, as you can imagine, I'm fairly good at sending volume traffic.)

      The point being: on this niche market, I'm only running PPL offers. And I know that if I swapped them out for PPS or rev-share, my EPC would drop significantly.

      So keep in mind, some offers work better with PPL payouts.

      Tom
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  • Profile picture of the author depotgang
    I have to say...for the owner of the offer, they need to make the squeeze page extremely blind with little of no branding other then get rich now. Only way they can make the numbers work out.

    For you as a list owner...well your list will get very tired of seeing CPL offers over and over. That is why building and selling solo's is so challenging. You have to always have new leads...

    When I first started out, a list member was like gold. We would cultivate them and they would be loyal and making a buck per list member per month was easy. Remember Frank Kern's whole triangle if trust thing.... It was so true. But now...the average list member does not know who they are signing up with, and for the large part most list builders don't care either. That buck per list member per month end up being more like 10 cents a month

    I still think you can have a relationship with your list...promoting CPL offers may seem an easy way to make money....But I guarantee you will get less out of the list in the long run.

    Good Luck!
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    • Profile picture of the author Tom Addams
      Originally Posted by depotgang View Post

      I have to say...for the owner of the offer, they need to make the squeeze page extremely blind with little of no branding other then get rich now. Only way they can make the numbers work out.

      For you as a list owner...well your list will get very tired of seeing CPL offers over and over. That is why building and selling solo's is so challenging. You have to always have new leads...

      When I first started out, a list member was like gold. We would cultivate them and they would be loyal and making a buck per list member per month was easy. Remember Frank Kern's whole triangle if trust thing.... It was so true. But now...the average list member does not know who they are signing up with, and for the large part most list builders don't care either. That buck per list member per month end up being more like 10 cents a month

      I still think you can have a relationship with your list...promoting CPL offers may seem an easy way to make money....But I guarantee you will get less out of the list in the long run.

      Good Luck!
      I disagree.

      Payout is really not a function of offer quality.

      Give you an example: SWTOR. If you're a Star Wars fan, SWTOR is an excellent online MMORPG. Affiliates can promote it via PPL and earn $2.25 (Peerfly.com). Does the PPL make SWTOR a lousy offer? Not remotely.

      It boils down to the basics. Is the offer the best way to solve a problem for a key market demographic? Then - irrespective of payout - it's a good offer.

      Tom
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    • Profile picture of the author DIABL0
      Originally Posted by depotgang View Post

      I have to say...for the owner of the offer, they need to make the squeeze page extremely blind with little of no branding other then get rich now. Only way they can make the numbers work out.

      For you as a list owner...well your list will get very tired of seeing CPL offers over and over. That is why building and selling solo's is so challenging. You have to always have new leads...

      When I first started out, a list member was like gold. We would cultivate them and they would be loyal and making a buck per list member per month was easy. Remember Frank Kern's whole triangle if trust thing.... It was so true. But now...the average list member does not know who they are signing up with, and for the large part most list builders don't care either. That buck per list member per month end up being more like 10 cents a month

      I still think you can have a relationship with your list...promoting CPL offers may seem an easy way to make money....But I guarantee you will get less out of the list in the long run.

      Good Luck!
      Your looking at this all wrong. I think everyone (at least I was) talking about mainstream lead generation. Education, financial, etc, etc... lead generation.

      No one is going to pay $20-$60 or more for a squeeze page optin like you are talking about.
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      17+ Years Exp . . . . . .. . . . . . Email - CPA - PPL
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  • Profile picture of the author depotgang
    Hey Tom

    I wont disagree but it is highly niche specific. I was referring to the IM/Biz Op niche.

    If you are helping solve a list members problem you are doing a good thing and you will be rewarded. If you are simply trying to get a fast buck...well the list will depreciate quickly.

    So you are right in that it does not matter if it is CPA, CPL, CPC etc...your list value and longevity will ultimately come down to how well you treat your list.

    Have a great day
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    • Profile picture of the author Tom Addams
      Originally Posted by depotgang View Post

      . . .your list value and longevity will ultimately come down to how well you treat your list.

      Have a great day
      I couldn't agree more. Apologies if I misunderstood you, buddy.

      Tom
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by depotgang View Post

      Hey Tom

      I wont disagree but it is highly niche specific. I was referring to the IM/Biz Op niche.

      If you are helping solve a list members problem you are doing a good thing and you will be rewarded. If you are simply trying to get a fast buck...well the list will depreciate quickly.

      So you are right in that it does not matter if it is CPA, CPL, CPC etc...your list value and longevity will ultimately come down to how well you treat your list.

      Have a great day
      There is a whole world beyond the IM/Biz Op...
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  • make money yes, make a living, no

    I started off making money as an affiliate for survey companies that pay for sign ups.

    I didn't even know anything about SEO, I just uploaded a bunch of videos to Youtube

    Started making about $150 a month, got my first lead almost immediately.

    That's how I got my first check. It was from Cj.com, and I took my girl out to eat at a Middle Eastern restaurant....sigh...awesomeness!

    I still make money from some of those videos actually

    I usually get a lead on the same day if I upload 40 videos about walmart gift cards, etc but you have to make sure your offer allows youtube traffic now a days.

    But all that doesn't add up to two sales on a $50 Clickbank product.

    But it's doesn't have to be one or the other
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  • Profile picture of the author Dilip Mane
    Both are different business models.

    PPL seems easier if your goal is kind of short term revenue generation from the lead and you are not that much serious about converting that lead into your subscriber or keeping in touch with that lead if converted into a subscriber.

    But if your goal is a long term revenue generation from the list of subscribers that you can build along the same process, you can succeed in that goal by promoting both PPL and affiliate products anytime you want.

    Sometimes, PPL is also used to recover some or all the expenses made for traffic if you are using paid traffic for your affiliate campaigns.
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    • Profile picture of the author sroysfsu
      I believe PPL is easier to convert, but most PPL programs only accept Tier 1 traffic. You can find plenty of affiliate programs that will accept traffic from Tier 1 - Tier 3. For those who aren't familiar Tier 1 traffic is traffic from these countries (US, UK, Canada, AU).

      So to gauge which one is best you need to know where your traffic is coming from.
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  • Profile picture of the author jamescanz
    Originally Posted by foreverstray View Post

    ^ Do you agree or disagree with that statement?
    Yeah I agree, as it's easier to get an email or so compared to a sale.

    PPL is also good because it costs less to test (seeing the payout is usually less).

    Doesn't mean I'd rather do PPL offers though
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