Hey big shots. I'm human.
I can understand the thinking. It's a pain to deal with forged accounts, false clicks, spammers, and the like. There doesn't seem to be a good way to weed out the innocent from the guilty. If someone hijacks an account the innocent account holder is often the loser with no recourse. A multi-billion dollar company doesn't really need the little account they figure so why go to any effort to figure out what actually happened? Why give the account holder an opportunity to argue and plead his/her case?
I think that's unfortunate thinking. There are many avenues they could pursue short of killing an account. After all, hundreds or hundreds of thousands of little accounts could add lot of money to the bottom line.
Here are some ideas for them.
Instead of simply deleting an account without recourse, suspend the account and dig to find the root cause of the problem. Give the owner a chance to defend themselves and/or redeem themselves.
Don't point to Terms of Service as the cause. Give the owner the exact reason. You really won't reveal too many secrets by doing so, which is your primary reason stated for not telling the account holder the problem. If you suspect click fraud.. say so....if you think they were selling illegal products, say so.. people can take it.
There is nothing more frustrating to be told you did wrong, but not told what you did. People are human and do make errors. Here is a shocker for you... not everyone will read every word of your Terms of Service. They might just think selling a pet is ok but you don't.
You can always reinstate for a trial period and watch the account.
You could have the owner post some sort of bond for performance or impose a monetary penalty for bad behavior.
People are human, they make mistakes. Sure you get some with bad intent, but a lot of people just are trying to eek out a living while figuring out life and the system.
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
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