Should you really focus on one thing?

23 replies
There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets? Reason I asked is because successful marketers have multiple blogs, build multiple lists, or just do different things they fancy but I wonder how they do it. I wonder how they scale up and branch out into different territories, so to speak.

What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
#focus #thing
  • Profile picture of the author dana67
    What other areas are you interested in? For example, affiliate marketing offers a lot of options. You can find something to compliment almost any niche and there are many ways to monetize a site or a blog.
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  • Profile picture of the author Omarkenawy
    I think that the successful marketers have reached this point with the help of many things that get things done automatically or with less work. The outsourcing is the most helpful thing when it comes to build and develop multiple online projects.
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  • Profile picture of the author kk075
    Originally Posted by abilify182 View Post

    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    I'd tell you not to even consider handling more than one niche at a time UNTIL you have one very successful niche. The reason is simple- every blog needs 100+ things to get solid traffic streams and the real money kicks in when you have loyal followers that turn into repeat customers. If you're skipping around though, then you'll never get there.

    So you need to do one of two things- stop what you're currently working on and dedicate 100% of your time towards something else, or focus solely on your current blog. Nothing else makes sense though because you'll just keep doing the steps in site after site that allow you to be mediocre.
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    • Profile picture of the author ghost209
      Originally Posted by kk075 View Post

      I'd tell you not to even consider handling more than one niche at a time UNTIL you have one very successful niche. The reason is simple- every blog needs 100+ things to get solid traffic streams and the real money kicks in when you have loyal followers that turn into repeat customers. If you're skipping around though, then you'll never get there.

      So you need to do one of two things- stop what you're currently working on and dedicate 100% of your time towards something else, or focus solely on your current blog. Nothing else makes sense though because you'll just keep doing the steps in site after site that allow you to be mediocre.
      agreed. what kk075 said is spot on.

      The secret to success is focus. It's picking one thing and focusing on it until you crush it.

      If you can't make money focusing all your attention on 1 thing, How are you going to make money spreading yourself out even thinner? you're not. It's a recipe for disaster

      Once you start making money, great! do more of it.. and keep doing it until you make INSANE money.

      Then, once you're making INSANE money, have outsourced everything, and have taken the niche as far as you can go.. then you got permission to fire up something else.
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  • Profile picture of the author camohit
    Get quality contents which are of value to your subscribers on your blog. Fill your blog with substantial amount of contents so that your subscribers hook to it. This way you would be building your reputation amongst your subscribers. Until you get satisfactory results there, put all your focus only on that niche. Then once you've built your reputation you can introduce your next niche in that same blog. This way you would be getting some subscribers for your next niche instantly. Thereon, you can divert your attention to different things.
    Hope that helps.
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  • Originally Posted by abilify182 View Post

    There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets?
    If your system of spending months building a list and setting it up results in
    a steady income stream, then it might make sense to duplicate that system elsewhere.

    Successful marketers create a systems that work, and earn income.
    So it only makes sense then to duplicate that elsewhere.

    But if you end up making no money at all from your current blog, and your way of doing things,

    then why duplicate that?
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  • Profile picture of the author Bob Stokes
    I would focus on one thing at a time until it is pretty much running

    on auto and then add more income streams.
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  • Profile picture of the author NeedBucksNow
    Running one niche is a full time job if you are making updates and adding regular content. You should really focus on one thing for at least a couple years until you have plenty of backlinks to give you a high ranking in Google and plenty of organic traffic. I would rather have one great blog that made decent money than 3-4 decent ones that took all of your spare time to take care of and will probably end up making less money than one would
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  • Profile picture of the author Miguelito203
    Originally Posted by abilify182 View Post

    There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets? Reason I asked is because successful marketers have multiple blogs, build multiple lists, or just do different things they fancy but I wonder how they do it. I wonder how they scale up and branch out into different territories, so to speak.

    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    Creating a blog and building an e-mail list go hand-and-hand. After you start one blog and building a list in one niche and get some consistent money coming in, then you can start working on another. It's not something that happens overnight, and it also depends on how much you can juggle. Once you get good at site creation and what not, it does not take long at all.

    Joey
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  • Profile picture of the author Ayawa
    No, you really Should NOT focus on one thing. But, you should NOT focus into the second thing before you find the success with first thing.
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  • Hello abilify182

    You have to find your perfect system and that allows you to generate constant traffic with good conversion and therefore income, then replicherai in other business, it is not easy, it takes perseverance, commitment and time.
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  • Profile picture of the author alamest
    I believe you should focus on one thing but that one things should not take months to make money.

    For example you are doing blog now, blogging should be passionate not ultimate goal to make money.

    and through blogging it will take you lots of time and effort to make money, as you have mentioned that you have been waiting for months and months to make good money.. I think you should stop it and focus on which will make you money in couple months and I mean good money coming in..

    There are some issues you might facing with blogging or you might don't understand it properly..

    People are making good money from just one site and few post, but thing you need to understand that techniques to make good solid money every month..

    if you can make that money from one site then you can open similar websites again and again and make very strong income every month..

    Need interest and effort to make it.

    I believe you should not focus now on blogging cause it takes time and lots of time to make good brand and income coming in. If you have lots of patience then you can focus on blogging and make sure your article are very highly helpful for your users then you should get more priority on Search engines and users will like to come more and more to your site.
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  • Profile picture of the author leegs
    Hey abilify182,

    I believe it is good to focus on one blog, and once successful, duplicate the process of having multiple blogs.

    Where you may consider to outsource your multiple blogs faster than you may thought so...

    My advice is that you should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it.

    I am sorry to say that it does not work that way. Rather, you would did it for the love of it, for the joy and fulfillment you will receive, and the income came thereafter, much later actually.

    I would always believe that adding value is the only way to get someone's long term buy-in. Hope that you would really know what I mean here.

    Hope it helps!

    Talk soon,
    Ray


    Originally Posted by abilify182 View Post

    There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets? Reason I asked is because successful marketers have multiple blogs, build multiple lists, or just do different things they fancy but I wonder how they do it. I wonder how they scale up and branch out into different territories, so to speak.

    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    {{ DiscussionBoard.errors[10091138].message }}
  • Profile picture of the author discrat
    Originally Posted by abilify182 View Post

    There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets? Reason I asked is because successful marketers have multiple blogs, build multiple lists, or just do different things they fancy but I wonder how they do it. I wonder how they scale up and branch out into different territories, so to speak.

    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    I think there is one instance that defies the regular logic that you should stick with one thing at any given time...and it is this.

    I know the sooner you can get a blog up and running the more Time is associated with it. Time plays a factor in Google's rankings. So the sooner the better


    - Robert Andrew
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  • Profile picture of the author DubDubDubDot
    Everyone on this forum is going to tell you to stick with one thing, but nobody can really answer the question except yourself.

    Most of the time it's not a good idea to have all your eggs in one basket. The internet life cycle is short (usually five years tops) and it's good to diversify for financial security. But at the same time, you don't want to fall into the trap of diluting your projects to the point that they all suck.
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    • Profile picture of the author san2hnl
      Originally Posted by DubDubDubDot View Post


      Most of the time it's not a good idea to have all your eggs in one basket. The internet life cycle is short (usually five years tops) and it's good to diversify for financial security. But at the same time, you don't want to fall into the trap of diluting your projects to the point that they all suck.
      This. I'm guilty of spreading myself too thin most of the time even though I know it's not the right thing to do. I do it because I'm worried about spending all my time on one thing that might not work out (or will lose popularity) over time.

      To counter that, I'm trying to only focus on projects that can easily adapt with the times and evolve.
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  • Profile picture of the author Robert999
    Originally Posted by abilify182 View Post

    There are different models out there. So say, I decided to blog and build a list around my chosen niche. I spent months building that list and setting it up. How soon can I build another list on another niche if I want to lay my "eggs" in different baskets? Reason I asked is because successful marketers have multiple blogs, build multiple lists, or just do different things they fancy but I wonder how they do it. I wonder how they scale up and branch out into different territories, so to speak.

    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    Yes I would prefer to create more than one blogs in the related niche. You can create more than one websites at a time. Instead of working on one website at a time, create 3 websites to related niches and do little work on all. Then pay more attention on the website that starts giving some profit.
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    • Profile picture of the author StephenGB
      I am just starting but moving two forward. The first is on health fitness and well being and that is live.

      Meanwhile I am also writing a blog about what I am learning on IM. This one isn't live, it focuses on the tools and techniques that I am finding out about. I am learning it so might as well write it down. The idea being that hopefully in a few months I can roll that out as my journey on this for other newbies.
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  • Profile picture of the author MarcoYandun
    Originally Posted by abilify182 View Post


    What advice would you give me if I wanna venture in multiple niches and build various business models? Hope you got what I mean.
    Hello abilify182

    The best option is to choose only one niche. Choose the one that you are enough comfortable with, get involved in that full time, make it work and ONLY ONCE you manage to make it profitable you can go with another. Once you have learned from that niche, you can start a different one and making the new one profitable will be easier. Remember that working on different niches at the same time will be very difficult, not only because of the work involved is multiplied, but your time, the money you spend in ads, etc will also be multiplied.

    Regards
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  • Profile picture of the author zdebx
    In my opinion, focusing on one thing, especially when you are just starting out, is crucial. You don't want to be all over the place, trying all kinds of things and getting nowhere.

    Diversification is definitely important, but that's only when you have achieved something significant and looking for alternative income sources to stabilize your profits, to become less dependant on one source.

    Talking about blogs, it really depends. Some micro niches are so small that it makes sense to maintain 4-5 blogs at once, but if you are in a major niche, like weight loss or building muscle, then managing just 1 blog will be hard work just on its won.
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  • Profile picture of the author Dilip Mane
    Doing multiple things is one thing. Getting results from either or all of those multiple things is another thing.

    Stick to one business model for a niche until you get results from it. For example, just building a list in one niche is not sufficient. How you succeed in maintaining the relation with that list and monetizing that list is what the expected result for your list building model applied to that particular niche.

    Once you have acquired the skill of making one business model successful for a niche, you can apply the same model for any other niche then onwards.

    Trying different business models for multiple niches simultaneously is a wastage of time, efforts, and money. That's what most of the newbie internet marketers keep doing and do not realize for a long time about what they should be doing instead.
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  • Profile picture of the author Van Dam
    Yes at the start I would say stick with one thing until you can make it work.

    When you are making a decent and regular profit with that, use some of your time on another idea. Always keep the first thing as your core or go-to thing incase things go pear shaped.

    However, I never recommend only sticking with one thing as you never know when it might dry up and you don't want to be up the creek without a paddle.
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