Webinar in your funnel
I know there isn't a one size fits all, but I'm curious if you guys are using webinars and if so, where they fit in your funnel.
For example, the "typical" funnel is:
Squeeze -> Sales -> Oto1/2 -> thank you
Are you seeing webinar registrations being used primarily for the squeeze page and then after registration still taking them to a sales page, or is it more of a delayed approach: Register for the webinar, drip campaign, drive back to Sales page?
Just curious how you're using webinars in your approach.
Thanks!
For example, the "typical" funnel is:
Squeeze -> Sales -> Oto1/2 -> thank you
Are you seeing webinar registrations being used primarily for the squeeze page and then after registration still taking them to a sales page, or is it more of a delayed approach: Register for the webinar, drip campaign, drive back to Sales page?
Just curious how you're using webinars in your approach.
Thanks!