Freelance writing advice needed

20 replies
Hello Warriors,

I've been writing for a while for the higher-paying "content mills," and I'm ready to break free and write for my own customers to build a reputation and make better money.

I'm going to set up a personal site that looks more professional where I can tell a little about myself and share client testimonials and my contact details, etc.

I'm in the process of working all this out, and I have a few question I'd like to get your opinions on:

1) While establishing myself, would it be ok to use a "pen" name? Would this give me any issues with receiving payment through paypal, etc.?

2) I'm debating whether or not to provide some writing samples on my site. I'm worried people are just going to steal them. Should I provide them only on request? What's the best way to do this without deterring potential clients?

3) In charging clients, what's the best and safest approach for both parties? Should there be an upfront charge of about 50% - or an escrow system? What is your experience with this? People have ripped me off in the past, stealing work without paying when I worked through third-party freelance websites. Often there is no way to hold them accountable.

Thanks for sharing your input!

-WritingPenguin
#advice #freelance #needed #writing
  • Profile picture of the author Tom Addams
    I have a lady on staff who works as a social media manager and content provider.

    1. Of course. Using a pseudonym is fine and it won't affect PayPal payments.

    2. Your site will be your writing portfolio. The norm is also to submit 2 writing samples on request. Use the same 2 samples on each request. If they're taken, that's the price of doing business, but it won't affect you in the least.

    3. Your best option is to secure regular clients. In fact, you should really aim to go after them. You're looking for the type who need daily or weekly content updates. In this case, the lady I mention uses 2 approaches: a WooCommerce setup to handle memberships for monthly clients, and an Escrow service on demand.

    Tom
    Signature

    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

    {{ DiscussionBoard.errors[10100663].message }}
  • Profile picture of the author zdebx
    You may want to register on a site like Elance or Upwork and create a profile there.

    Yes, it won't be the same as having your own website, but you get the advantage of all the traffic that those websites have and obviously all the potential clients who are browsing those sites, looking for writers.

    As Tom said, it's ok to use a pen name, as you won't have any Paypal issues and with regards to providing samples, you simply do it on request or when you apply to do a job.

    If you work through those sites, they handle the payments for you, so nothing to worry about there. Of course, they take a commission, but it's a small price to pay for a peace of mind.
    {{ DiscussionBoard.errors[10100669].message }}
  • Profile picture of the author Michael Fuentes
    WritingPenguin,

    Originally Posted by WritingPenguin View Post

    1) While establishing myself, would it be ok to use a "pen" name? Would this give me any issues with receiving payment through paypal, etc.?
    You decide. Many established writers have pen names. Some writers who sell their services use their real names to give their clients a quicker and easier time in verifying the veracity of their claims in terms of specialized expertise and the real world results that their previous clients got from their work; and

    If you intend to use a pen name and sell your writing services in a diverse set of industries and niches, then you could use a pen name for each specialized industry or niche that you want to write about, in order for each of your pen names to be associated with a particular industry or niche when it comes to specialized writing expertise. Also:

    I don't think there'd be any problem with PayPal payments when you use pen names while selling your writing services ...

    Originally Posted by WritingPenguin View Post

    2) I'm debating whether or not to provide some writing samples on my site. I'm worried people are just going to steal them. Should I provide them only on request? What's the best way to do this without deterring potential clients?
    You can publish a few samples of your original work on your website, specifically a set of samples for each industry or niche that you intend to write about. You can direct prospects to these samples, and also offer them paid trial batches (small writing sets) with or without discounts (it's up to you), so they can gauge the overall value of your output before they sign you up for a longer term arrangement ...

    Originally Posted by WritingPenguin View Post

    3) In charging clients, what's the best and safest approach for both parties? Should there be an upfront charge of about 50% - or an escrow system? What is your experience with this? People have ripped me off in the past, stealing work without paying when I worked through third-party freelance websites. Often there is no way to hold them accountable.
    Ask for a 50% upfront payment. If a few clients are hesitant, then tell them you can use oDesk's escrow service for a small paid trial order, so you can both be protected; and

    Tell them you'll gladly shoulder half of the 10% fee that oDesk charges for fixed projects (while they shoulder the other half on top of your mutually agreed trial order price), and you can agree afterwards if you want to continue using oDesk's escrow service, or direct 50% deposit invoices and 50% delivery invoices via PayPal ...

    Point is -- Don't start working without any 50% deposit, be it via direct PayPal invoices, via your chosen payment processor, or via an escrow service like what oDesk offers ...

    P.S. oDesk is now UpWork ...
    Signature

    Contact Me HERE...

    {{ DiscussionBoard.errors[10100881].message }}
  • Profile picture of the author kyescontent
    1. Pen names are fine.

    2. Nothing wrong with posting samples on your site, though in my experience, offering them via email is a great way to make contacts and start conversations.

    3. 50% deposit is a great idea with new clients. After that, go with what works.
    {{ DiscussionBoard.errors[10101379].message }}
  • Profile picture of the author Randall Magwood
    Originally Posted by WritingPenguin View Post

    ....I'm ready to break free and write for my own customers to build a reputation and make better money.
    Awesome idea, do it definitely.

    Originally Posted by WritingPenguin View Post

    I'm going to set up a personal site that looks more professional where I can tell a little about myself and share client testimonials and my contact details, etc.
    Another awesome idea, do it definitely.

    Originally Posted by WritingPenguin View Post

    2) I'm debating whether or not to provide some writing samples on my site. I'm worried people are just going to steal them. Should I provide them only on request? What's the best way to do this without deterring potential clients?
    It is what it is. You should know though that most people who do steal your content have no idea of how to make alot of money with them anyway. These are people who are too lazy to write a high quality article/blog post themselves.

    Do you think they will be upbeat and excited about promoting 1 piece of article content to a particular niche? Especially if they don't know how to market on the internet in the first place? I doubt it.

    A true writer doesn't fear theft. Thieves have no value. The hidden light bulb in your head will glow forever...whenever.
    {{ DiscussionBoard.errors[10101489].message }}
  • Profile picture of the author kk075
    Originally Posted by WritingPenguin View Post

    Hello Warriors,

    I've been writing for a while for the higher-paying "content mills," and I'm ready to break free and write for my own customers to build a reputation and make better money.
    Welcome Penguin! I've been a freelance writer for about 12 years now so I'm very familiar with your journey. And you're right, the #1 thing you need by far is an online profile site to show off what you do well.

    Here's the catch though; you mainly want to focus on great writing on that site and selling yourself as someone that's honest, dependable and a real talent. So posting samples is not necessarily the way to go; you'd be better off posting testimonials from past clients that link to their sites. That way you have a photo element, a strong recommendation and an outgoing link to your previous work.

    If you want to use a pen name or a business name, that completely works...just make it memorable.

    When it comes to billing, you'll really have to plan that on a case by case basis. I've learned to screen clients pretty hard to make sure they seem legit. Then just work out your own payment system and be prepared to be flexible. But know this- the bigger the client, the longer you'll usually wait to get paid since it has to go through company channels.

    One other thing- you really want to pick one industry to start and position yourself as an expert within that niche. For me, it was technology and then later automobiles, so I do a lot of writing for tech sites and car dealerships because that's where my profile is strongest. Starting out though, I had to go to the big industry niches and get published there so I had solid samples to show off...so that probably needs to be your first step (even before the website). Get your name published out there so you have samples to link with a byline.

    I hope that helps.
    Signature

    Learn to sell like a pro through Web Synergy's marketing blog.

    {{ DiscussionBoard.errors[10101737].message }}
    • Profile picture of the author WritingPenguin
      Originally Posted by kk075 View Post

      Welcome Penguin! I've been a freelance writer for about 12 years now so I'm very familiar with your journey. And you're right, the #1 thing you need by far is an online profile site to show off what you do well.

      Here's the catch though; you mainly want to focus on great writing on that site and selling yourself as someone that's honest, dependable and a real talent. So posting samples is not necessarily the way to go; you'd be better off posting testimonials from past clients that link to their sites. That way you have a photo element, a strong recommendation and an outgoing link to your previous work.

      If you want to use a pen name or a business name, that completely works...just make it memorable.

      When it comes to billing, you'll really have to plan that on a case by case basis. I've learned to screen clients pretty hard to make sure they seem legit. Then just work out your own payment system and be prepared to be flexible. But know this- the bigger the client, the longer you'll usually wait to get paid since it has to go through company channels.

      One other thing- you really want to pick one industry to start and position yourself as an expert within that niche. For me, it was technology and then later automobiles, so I do a lot of writing for tech sites and car dealerships because that's where my profile is strongest. Starting out though, I had to go to the big industry niches and get published there so I had solid samples to show off...so that probably needs to be your first step (even before the website). Get your name published out there so you have samples to link with a byline.

      I hope that helps.
      I really appreciate these important points you mentioned. Out of curiosity, what would you say was the biggest mistake you made when starting out on your own as an independent freelance writer? I've probably done it without realizing it already, or I could be about to ...
      {{ DiscussionBoard.errors[10102164].message }}
      • Profile picture of the author WritingPenguin
        Tom Addams, zdebx, Michael Fuentes, kyescontent, Randall Magwood, kk075 & aurencewins

        Thanks to all of you for providing me with excellent insights and valuable tips!

        ------

        What a wonderful community we have here!

        I have a few more questions:

        I'm having a thought of adding a blog to the site but don't know if that route is really appropriate. How would I target the clients I want rather than other writers? How do I determine the focus of such a blog without saying the same thing over and over again: "you would benefit from my writing"? Those are two prominent questions. I want high-paying clients. In this scenario, is a blog a waste of my time? Am I missing something?

        As kyescontent mentioned, I really like the idea of adding two writing samples by email to pitch to potential clients! What is an acceptable length of writing samples for this method?

        Is my feeling correct that it's better not to post prices on my website -- but have them on request? Also, how do I determine some good base prices to charge for work in each particular industry? I don't want to sound cheap, but I also don't want to ask a price that's way above the norms that scares off customers.

        Thanks again for the advice, everyone!
        {{ DiscussionBoard.errors[10102168].message }}
        • Profile picture of the author Kay King
          Is my feeling correct that it's better not to post prices on my website -- but have them on request?
          You can get by with that if you are extremely well known and in demand as a writer. If you've been writing for freelance sites - you should know what you are worth. It's possible to give a price list while also leaving the door open for custom quotes.

          Pen name is fine - unless you need to use previous freelance site reviews or testimonials and used a different name on those sites. Even so, you can cover that with "writing as ...." and most people will know what you mean.

          I'd be more inclined to treat the site as a sales page. If you add a blog, have a purpose for the blog that feeds into your writing business. I'd work on the site first and consider blog potential later if it were me.

          The worst mistake I see writers make when they try to target "high paying clients" is simple: they are too needy. They want clients to contact them and chat with them and request quotes and request samples, etc.

          The best thing you can do is use your site to present every possible piece of information a potential buyer might want. State any niches or topics you have knowledge/experience/interest in. Be honest, clear and professional and rewrite that site content until you get it right.
          Signature
          Saving one dog will not change the world - but the world changes forever for that one dog
          {{ DiscussionBoard.errors[10102248].message }}
          • Profile picture of the author WritingPenguin
            Originally Posted by Kay King View Post

            You can get by with that if you are extremely well known and in demand as a writer. If you've been writing for freelance sites - you should know what you are worth. It's possible to give a price list while also leaving the door open for custom quotes.

            Pen name is fine - unless you need to use previous freelance site reviews or testimonials and used a different name on those sites. Even so, you can cover that with "writing as ...." and most people will know what you mean.

            I'd be more inclined to treat the site as a sales page. If you add a blog, have a purpose for the blog that feeds into your writing business. I'd work on the site first and consider blog potential later if it were me.

            The worst mistake I see writers make when they try to target "high paying clients" is simple: they are too needy. They want clients to contact them and chat with them and request quotes and request samples, etc.

            The best thing you can do is use your site to present every possible piece of information a potential buyer might want. State any niches or topics you have knowledge/experience/interest in. Be honest, clear and professional and rewrite that site content until you get it right.
            Thanks Kay King!

            Your suggestions have been really helpful to me. It's much appreciated.
            {{ DiscussionBoard.errors[10107328].message }}
      • Profile picture of the author kk075
        Originally Posted by WritingPenguin View Post

        I really appreciate these important points you mentioned. Out of curiosity, what would you say was the biggest mistake you made when starting out on your own as an independent freelance writer? I've probably done it without realizing it already, or I could be about to ...
        The biggest mistake BY FAR was getting too comfortable with a handful of clients, because things happen and you'll suddenly be left without any income. So don't look for that "one awesome client" that you can make your entire salary from- keep pushing until you have about 5 of them. And this means that you may have to work like a dog some weeks to get everything completed, but that's okay...make that money and put it in the bank. Because clients will go on vacation, not have work for you for 6-8 weeks, get hit with recession...the list is endless why the work stops.

        Also, the other mistake was that I thought I could do everything alone. Most of the time I can, but I am always working with other writers on projects here and there to bail them out...because I know I'll need the same kind of help someday. So make friends with as many writers as you can, offer to do them small favors to show your goodwill, and share knowledge/techniques to make each other better. It's essential long-term.

        I'm having a thought of adding a blog to the site but don't know if that route is really appropriate. How would I target the clients I want rather than other writers? How do I determine the focus of such a blog
        You're over-thinking this...potential clients don't really care what you write about. The want to see the quality of your work, so just blog about what's important to you in life. For example, I recently did a blog on the Tom Brady cheating and another piece on the Baltimore Riots. Were they a perfect fit for my readers? No. But were they well-written and entertaining? I hope so...and that's the only thing that really matters.

        Use the core of your website to show off your profile and talk about your skills, but use the blog just to write and show people who the real Penguin is and what you believe in.

        I hope that helps.
        Signature

        Learn to sell like a pro through Web Synergy's marketing blog.

        {{ DiscussionBoard.errors[10102422].message }}
        • Profile picture of the author WritingPenguin
          Originally Posted by kk075 View Post

          The biggest mistake BY FAR was getting too comfortable with a handful of clients, because things happen and you'll suddenly be left without any income. So don't look for that "one awesome client" that you can make your entire salary from- keep pushing until you have about 5 of them. And this means that you may have to work like a dog some weeks to get everything completed, but that's okay...make that money and put it in the bank. Because clients will go on vacation, not have work for you for 6-8 weeks, get hit with recession...the list is endless why the work stops.

          Also, the other mistake was that I thought I could do everything alone. Most of the time I can, but I am always working with other writers on projects here and there to bail them out...because I know I'll need the same kind of help someday. So make friends with as many writers as you can, offer to do them small favors to show your goodwill, and share knowledge/techniques to make each other better. It's essential long-term.



          You're over-thinking this...potential clients don't really care what you write about. The want to see the quality of your work, so just blog about what's important to you in life. For example, I recently did a blog on the Tom Brady cheating and another piece on the Baltimore Riots. Were they a perfect fit for my readers? No. But were they well-written and entertaining? I hope so...and that's the only thing that really matters.

          Use the core of your website to show off your profile and talk about your skills, but use the blog just to write and show people who the real Penguin is and what you believe in.

          I hope that helps.
          Thank you, k075,

          Your reply has been a massive help. I've been making notes of everything you said and will implement it in my business plan.

          Thanks again
          {{ DiscussionBoard.errors[10107334].message }}
  • Profile picture of the author laurencewins
    All my clients pay 100% upfront. I have been writing for 5.5 years and have developed good credibility. At the start I think I used to do 50% but can't remember for sure.

    As for work, run an ad in this forum and also in others that are relevant.

    Email friends and family and ask if they know anybody needing your services.
    The more avenues of advertising you do, the greater the chance of getting work.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

    {{ DiscussionBoard.errors[10101986].message }}
  • Profile picture of the author Omarkenawy
    Hello

    Before you actually go out to get any writing clients, you need to understand the essentials of what you will be doing. When someone hires you to write an article, they will want you to focus on three things.

    A keyword or topic, keyword density and length.

    And the best advice that I may be giving you about how to charge your costumers is to sign up at Fiverr where they will handle all these kind of stuff automatically without any work on your behalf.

    Best Regards.
    {{ DiscussionBoard.errors[10102275].message }}
    • Profile picture of the author @tjr
      Originally Posted by Omarkenawy View Post

      When someone hires you to write an article, they will want you to focus on three things.

      A keyword or topic, keyword density and length.
      Eh, the Fiverr buying crowd puts a heavy focus on this. If you're looking to land a big client then their main focus (and thus your main focus) is what the piece will do to make them money.
      {{ DiscussionBoard.errors[10102348].message }}
  • Profile picture of the author zdebx
    Having a personal is not a bad idea, where you would post your portfolio, experience, share any interesting news, etc. Go for it, if you think you'll have the time to update it once in a while.

    With regards to pricing, the best way to find out what's "accepted" in the industry is by looking up your direct competition.

    Find people who do work for high-profile clients and then approach them as a customer looking for work. Get a couple of quotes and that'll give you an idea of how much to charge, assuming your work is up to the same standard.
    {{ DiscussionBoard.errors[10102457].message }}
  • Hey WritingPenguin

    Do well to create your own website, so you can publish testimonies of those who have worked with you and be credible and reliable; the nick name can 'fit and you should have no problems paypal.

    The past jobs I do not wear them in public and not for fear that someone will steal you, but because you can send it via email in private with customers and start doing email marketing education, you will acquire more confidence and professionalism in the eyes of new customers.

    As for payments, never trust to undertake work if you have not paid off, you're reliable and will not be a problem to pay you before, you'll see.
    Signature

    Moderators Note: Affiliate links are not allowed as signatures.

    {{ DiscussionBoard.errors[10102459].message }}
  • Profile picture of the author SandraGenJobs
    A good idea would be registering on a job platform like Odesk, Elance or Genuine Jobs. When customers are looking for a freelancer they will potentially stumble upon your portfolio and you can showcase them your website. It's much easier to drive traffic to your website this way.
    {{ DiscussionBoard.errors[10104243].message }}
  • Profile picture of the author kyescontent
    In answer to your question about writing samples, there's really no such thing as "too many writing samples." I have a massive file I email out =D
    {{ DiscussionBoard.errors[10107082].message }}
  • Profile picture of the author WritingPenguin
    Hello everyone,

    Sorry it took me a few days to get back here. I had a tight deadline on a big project I had to finish.

    Thanks again for all the wonderful suggestions I've received here. I had some trouble picking the right theme and almost settled for the Enfold theme that I found on Themeforest, but after creating a site with it, I realized that a fancy, flashy theme is not the way. It can create so many complications. I finally settled for the Genesis framework -- no child theme though. I'm going to keep it very simple and clean with the focus on the text and not making it flashy.

    Somehow my feeling is that it's better to keep the site as simple as possible -- making sure it works on all devices and loads fast.

    Does anyone agree with my opinion on that?
    {{ DiscussionBoard.errors[10107342].message }}

Trending Topics