So I do the standard Google searches, check out a few sites, and I ask a few questions on some of them about design specifications, pricing, etc...
I found a great site with a really neat tool to select my vehicle and test out different copy, sizes, colors, and so on.
I place my order.
TODAY ... over 2 weeks later ... one of the companies I had emailed finally decided to get back to me with a completely unhelpful response to my question.
I had to inform them that as it had been more than two weeks since I had asked my question, the window of opportunity had passed. I had already placed my order with a competitor.
Proof that no matter what you are selling.... the fortune is in the followup!
I wonder how many sales are lost due to a lack of followup or inefficient followup?
Reminds of an experience back when I was Marketing Director for a Financial Services company in Houston TX.
We had closed a deal with a company from Tennessee.
I knew they were VERY close to one of our competitors.
I knew that the competitor was less expensive.
When we got the contract done and completed the first round of funding, I asked the business owner why they chose us over the closer, less expensive competitor.
Wait for it ....
"Because you called me back!"
This client stayed with us for years and generated tens of thousands in commissions for me.