Keyword Research - High Volume / Low Competition

Are you talking about the competition that displays in Keyword Planner when you look up your kw?

If so, the competition that shows in Keyword Planner isn't SEO competition. It doesn't mean that it will be easy to rank for it. KW Planner shows competition for Adwords not for SEO as far as I know.

Look at the first site that shows up for that search. That website has MOZ DA of 77 and Majestic TF/CF 67/48 - that's a really REALLY powerful domain which will be very hard to outrank

Make sure you understand what Keyword planner's definition of COMPETITION is...

Planner's competition level relates to PAID ADVERTISER competition. Usually, in this context, the more competition, the better. Why? More advertisers bidding up the per click value of the keyword.

REAL competition can be determined by entering your keywords into Google's main search engine and checking out the number of other pages targeting the same keywords.

See the difference?

It all depends on the INTENT behind those keywords

Sure, you find low competition/high volume keywords but if the landing page you're going to be driving that traffic to fits a DIFFERENT INTENT, you just wasted your time

It's telling you the commercial value/viability or commerciality of the keyword in that market. Advertisers don't think it is worth it to pay a high CPC to convert viewers.

I would consider what the commercial intent of this keyword is. Are people typing this in really going to look at spending any money assuming that is your end goal. If you are suing the keyword planner and you see the CPC is high this is usually a good indication that this search term is going to be something the end user is going to spend money on. People wouldn't typically bid on costly keywords that do not convert into paying customers. In terms of competition though, I would not use this metric from the keyword planner as some of the others have suggested. Look at the top 10 listings for this keywords, do a basic analysis of their domain authority, quality of on page content and if you know how to get a synopsis of the backlinks this will give you a good indication of if you have any chance of competing for this keyword.

Welcome to the forum. First of all, keyword tools should only be used as a guideline. Even though the info from the Google keyword planner comes from Google, it's still like a month or two behind. Also, the info it shows is actually for paid advertising (adwords). We just operate under the assumption that the search engine traffic are similar. Google is never going reveal what makes it Google, if that makes sense.

Low-competition, high-volume keywords are a good thing, but you can't just choose any keyword. For example, the keyword you gave is too general in nature. When we look for "buying" keywords, we look for keywords at the end of the buying cycle (indicate person has been exposed to the product before hand). Product-related keywords are an example of this.

If someone goes to Google and looks for reviews on a language-learning course, for example, they've already heard about it, talked to people about it, and are interested in purchasing it. They just want to know things like the price and whether or not the product delivers -- basically want confirmation the product is worth it (we why use review sites -- to answer any lingering questions). I hope this makes sense.

Joey

? Low-competition, high-volume keywords are a good thing for ppc as Adwords.