Buying a domain name from an auction?

29 replies
Hello guys,

I am looking to buy a domain for a new site I am thinking of making. I understand that Google gives you an advantage if your domain is an exact match domain and if it's old (the older the better). Of course you get an extra advantage if you have old backlinks but I guess you can't never have everything.

For example if my target keywords was "buyiphone" the domain is "buyiphones". This is considered exact match by Google, right?

The domain is listed at many auction websites and costs $2,600 and I have the option to make an offer of $2,000 or more. At Godaddy the auction ends in 40 days.

Do you guys think it's worth it? It's 6 years old.

I really want to buy it, but at $2,600 it's too expensive for me.

So, my question here is: how low can I get it and how to do so, please?
#sell #seller
  • Profile picture of the author Kay King
    Do you guys think it's worth it? It's 6 years old
    No.

    If you cannot risk (and it is a big risk) $2600....why are you even looking at those domains? A six year old domain isn't going to do that much for you - even though some like to keep spreading the word (I think they sell domains or run auctions).

    Do what you want but it's high risk to start out buying things you don't need and spending money you don't have. It can get bad fast if you do that.
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  • Profile picture of the author SilverHeroZx
    Thanks for the reply. Yes, it seems a bit risky to me too...

    But If I paid something around $1,300 then the risk is reduced a lot. Do you think I can get it for that price?
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    • Profile picture of the author Kay King
      I can't help you - you aren't listening.

      How many websites/blogs have you built? How many domains do you have registered at the moment?

      My impression is that you are new to registering domains and building sites but I could be wrong.

      In my experience, you'll get more bang for your buck if you register a low cost domain - build a good site - and spend the money on advertising. There are times when buying previously registered domains makes sense - I'm not convinced this is one of those times.
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  • Profile picture of the author SilverHeroZx
    I am a web designed and I own around 10 domains. This is the 1st time I am buying a domain from someone else.

    I can build the website and I have some SEO experience but I am no SEO expert.

    I agreed with you, there is risk involved here. No one knows how a website will perform. We don't know if tomorrow Google will start ignoring EMDs and domain age making my purchase useless.

    I really value advice and I am not 100% sure I am going top buy the domain. I will buy it if the price is right. So, my question is, how to get the price around $1,300?
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    • Profile picture of the author colorado1850
      One thing it seems like you could do is wait until the auction ends. If it ends unsold, then you can make an offer.

      Alternatively, you could go to a site like expireddomains.net and set up some filters, and then search for domains with iphone in the name.

      Maybe you would want to search auctions with a 'buy it now' and then tell the filter to only look for buy it now prices under $1,000.

      Or you could search for an expired domain that already has backlinks (and buy it for $10)

      I guess the point is, you have some options. If there's anything I've learned in 10+ years of buying domains it's this: Don't get emotionally attached to a domain -there is always another great domain at the right price waiting to be found.
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  • Profile picture of the author SilverHeroZx
    Thanks for the info, colorado1850.

    I will only buy it if the price is right.

    After looking at the whois seems like it's listed at buydomains.com for a list price of $2,600.

    Should I make an offer and if yes, what do you guys recommend? If it was your domain and you listed it for 2,6k, would you sell it for 1k?

    Thanks.
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  • Profile picture of the author alimov
    and also, why don't you look for expired and deleted domains, i think you can easly find good domains with good age, on your niche
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  • Profile picture of the author SilverHeroZx
    I am looking there and there are some good options available.

    By the way, will google treat "buyiphones" an EMD for the keyword "buyiphone"?
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  • Profile picture of the author ideasman
    From my experience buying domains isn't what it used to be. An "exact match" domain doesn't hold the value that it once did.

    If you are buying an old domain, the number and quality of the links is of more imoirtance that the words in the domain itself.

    Google algorithms are getting better and better every day. Ultimately that means that an exact match will only be of benefit if everything else about the relevance and reverse referencing of the domain.

    On that basis I would be hard pressed to find that kind of value in a domain these days. You would most probably be better spent investing the same $$ on some quality marketing and or content.

    Good luck.
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    • Profile picture of the author Kay King
      An "exact match" domain doesn't hold the value that it once did.
      So true - because "everyone" was trying for exact match domains and so many of those "exacts" were trademark infringing domains. It's one of those good ideas that worked great for a while - then EMD was overused and google made adjustments accordingly.

      My opinion of most "for sale" domains is the seller picks a price out of the air and tries to justify it in the sales copy. Maybe this seller will take 50% toward the end - or maybe he won't. All you can do is make your offer and see what happens.

      If it were me - I'd stay out till the end and if no activity on the auction I'd come in low. But I'm not a domain auction buyer so I could be wrong with that strategy.
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  • Profile picture of the author SilverHeroZx
    Thanks I will wait for the Godaddy auction to end and make an offer.
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  • Profile picture of the author gcreationz
    But isn't this will hit with the trademark and brand issues ?
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  • Profile picture of the author Tyler Pratt
    No domain is worth more than the $10 to register.

    I remember back 10 years ago business.com sold for 7 million.

    What is it doing today?

    Google looks for the content on your website and the links back to your site, not the domain name.
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  • Profile picture of the author namehero
    Originally Posted by SilverHeroZx View Post

    Hello guys,

    I am looking to buy a domain for a new site I am thinking of making. I understand that Google gives you an advantage if your domain is an exact match domain and if it's old (the older the better). Of course you get an extra advantage if you have old backlinks but I guess you can't never have everything.

    For example if my target keywords was "buyiphone" the domain is "buyiphones". This is considered exact match by Google, right?

    The domain is listed at many auction websites and costs $2,600 and I have the option to make an offer of $2,000 or more. At Godaddy the auction ends in 40 days.

    Do you guys think it's worth it? It's 6 years old.

    I really want to buy it, but at $2,600 it's too expensive for me.

    So, my question here is: how low can I get it and how to do so, please?
    I wouldn't invest the money unless you're already heavily capitalized.

    I've personally went both routes. I've purchased a new domain and started from scratch and I've also purchased aged premium names.

    Each route really requires the same amount of work, even if exact match. You still have to add quality content, get lots of social backlinks, etc. to rank well.

    In 2008 I "leased" an exact match domain for $10,000. I was already operating a similar name since 2003 for the term, but not exact. After one full year of development on the name, we still didn't outrank our original site (that wasn't exact match nor as old as the exact match name).

    So in concern to ROI, there isn't that much advantage.
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  • Profile picture of the author MikeFriedman
    Exact match domains do not hold the power they once did in Google.

    Google really does not care about the age of a domain either. What matters is the backlinks and the age of the backlinks. If you are looking to buy a domain for a perceived SEO value, you are buying it for the existing backlinks pointing to it, and you better know how to identify existing backlinks.

    On top of that, something like "buyiphones.com" is probably violating Apple's trademark. I'm not a lawyer, but if it is, you could lose the domain with zero compensation. In other words, $2600 down the drain.

    You better do some research into the potential trademark issue before you even think about going a step further. When I say research, I mean contacting an actual attorney, not asking people on a forum like this. You will get conflicting answers.
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  • Profile picture of the author SilverHeroZx
    Thank you very much for your replies guys.

    First of all, let's be clear: EMD and Domain Age are ranking factors.

    Of course when you say "EMD are not what they used to be" you are correct. Still it's an advantage and why miss it?

    Regarding domain age: It's not clear to me what Google considers as domain age. It can be the whois registration, the 1st wayback machine record or a mix of those.

    It's also clear that aged backlinks are an important ranking factor.

    With the above in mind, it makes sense to spend some money and buy an old domain.

    I consider another domain. So we have 2 domains here. The 1st has a whois registration and wayback machine record of 6 years. The other has a whois registration of 9 years and no wayback machine record (no domain has copyrighted keywords).

    What do you guys recommend, does have any idea on what factors determine domain age?
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    • Profile picture of the author Kay King
      I have some sites that have EMD's but - but I wouldn't spend that kind of money on an EMD ......unless.....

      ...I had a product (my own product) perfectly suited to the EMD - had the money to spend on promotion, etc AFTER buying the EMD...and had a reasonable projection of return on investment. I would never spend 3 or 4 figures on a domain because I was "thinking of making" a site.

      http://rapidwebseo.com/matt-cutts-do...lly-matter.php

      It's your money - so do what you want. There is no "wrong" - but there is unnecessary expense.
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    • Profile picture of the author Alexandre Valois
      Seems to be one of those case where you have an idea based on assumptions that you only want others to confirm to make you feel better about dropping a huge sum of money you can't really afford to lose.

      Everyone has been giving you mostly the same advice you keep on ignoring.

      Then you post in your defense a bunch of assumptions to justify your stance, without any substantiation.

      If you do have any empirical evidence and data based on your experience with owning 10 domains, then please go ahead and share it.... but you'll find you have a very hard crowd to convince.

      Edit: To avoid any confusion, I am not saying that EMD and Domain Age are not factors. But they are nowhere as significant as you make them. Stop trying to justify buying into shortcuts and do the work that will provide you with the best ROI.
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  • Profile picture of the author SilverHeroZx
    I agreed with you. I understand that the most important things are content and backlinks. EMD is not a significant factor and the same applies to domain age. As Google said, a 6 month old domain is not that much different compared to a 1 year old.

    The 2nd domain I am considering is much less expensive, at $500 and if I if I buy it for $400 it's not a huge risk. On the other hand, trying to rank with a 1 day old domain is not a good option. It will take 6 months or more to reach page 1.

    So, all in all you convinced me that an EMD is not worth it for $2.5k given my current financial situation. But, isn't worth it to spend $400 for an aged domain instead of buying a new one?
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  • Profile picture of the author flyingskill
    Beware of buying aged domain names from auctions without checking their past history in the eyes of search engines.

    May be the domain was slapped by google in the past.

    Follow the process...

    Step 1... go to archive.org

    Step 2..... put the url of your domain you want to buy

    Step 3..... on the next screen you will find its history.

    If its showing history of crawling then you may purchase it. Otherwise you will get the notice.

    Regard!
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  • WHOA SilverHeroZx! Brother, that's a steep price...

    Have you done all the research on it to make sure it has a good history with no possible issues that are going to get you in trouble with Google? Have you checked the following: Moz stats, Majestic stats, Wayback snapshots, SPAM, geo location history & keyword history.

    Do NOT buy until you do your homework. That can take a while, so check out an automated expired domain crawler that does the work for you - there's a good chance you'll even find a higher quality site for a lot less money.
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    • Profile picture of the author Steve B
      SilverHero,

      You asked for advice. Knowledgeable people here are giving it to you.

      You are not listening because you have your mind made up already.

      Paying big bucks for a domain, in your case, is a bad idea. You can register one at Godaddy, a perfectly good dot come domain with your keyword(s) included, for $.99.

      Exact match is not necessary. It will most likely bring you tradename problems.

      Aged domains are way overrated, IMO. Do you think Google doesn't know that a brand new site is showing up on an aged domain? Do you think they can't tell that a domain has a new owner? The Google team knows exactly what's going on.

      Same with backlinks. Google knows that those backlinks coming in to your new site were originally intended for a different web site than the one that shows up today or tomorrow or the next day. They will discount those links and you will be wondering why you overpaid for this name in a few weeks.

      You seem bent on spending your money on a domain when it's not necessary and the perceived benefit will not be apparent.

      New business owners should save and conserve their cash as much as possible . . . not squander it on things that don't add to your business bottom line.

      Steve
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  • Profile picture of the author simonmks
    hi Silverhero,
    do not throw away your money. listen to the advice of those who have more experience than you.
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    • Profile picture of the author MikeFriedman
      Originally Posted by SilverHeroZx View Post

      Thank you very much for your replies guys.

      First of all, let's be clear: EMD and Domain Age are ranking factors.

      Of course when you say "EMD are not what they used to be" you are correct. Still it's an advantage and why miss it?

      Regarding domain age: It's not clear to me what Google considers as domain age. It can be the whois registration, the 1st wayback machine record or a mix of those.

      It's also clear that aged backlinks are an important ranking factor.

      With the above in mind, it makes sense to spend some money and buy an old domain.

      I consider another domain. So we have 2 domains here. The 1st has a whois registration and wayback machine record of 6 years. The other has a whois registration of 9 years and no wayback machine record (no domain has copyrighted keywords).

      What do you guys recommend, does have any idea on what factors determine domain age?
      I can tell you one thing for sure. Google is not using the Wayback Machine to determine a domain's age.

      Age is not a ranking factor, but you believe it is. So why stop at a domain that is 9 years old? Go for one that is at least 12 years old. No, don't stop there. Make it at least 15 years.

      Anyhow, it is clear your mind is made up on this, so I do not know why you even asked anyone's opinion. Now you are just wasting time. Jump in. Buy a domain. Stop screwing around.
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  • Profile picture of the author MSutton
    I think you are putting WAY too much weight on EMD domains. Sure, Google likes it, but it's a very small weight in terms of what makes your site rank well in Google.

    I know this is an extreme example, but Amazon does not sell Amazons, do they?
    Is the warriorforum.com a site dedicated to warriors (I mean, in the classical definition of the word)?
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  • Profile picture of the author potatoes
    IMHO.. don't buy it! it's too expensive.

    Except you have solid monetization plan


    Originally Posted by SilverHeroZx View Post

    Hello guys,

    I am looking to buy a domain for a new site I am thinking of making. I understand that Google gives you an advantage if your domain is an exact match domain and if it's old (the older the better). Of course you get an extra advantage if you have old backlinks but I guess you can't never have everything.

    For example if my target keywords was "buyiphone" the domain is "buyiphones". This is considered exact match by Google, right?

    The domain is listed at many auction websites and costs $2,600 and I have the option to make an offer of $2,000 or more. At Godaddy the auction ends in 40 days.

    Do you guys think it's worth it? It's 6 years old.

    I really want to buy it, but at $2,600 it's too expensive for me.

    So, my question here is: how low can I get it and how to do so, please?
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  • Profile picture of the author potatoes
    Originally Posted by SilverHeroZx View Post

    Do you guys think it's worth it? It's 6 years old.
    No, it's not worth. There are many important factor to measure beside the age of domain. Like: domain authority (check with moz tool), drop or not, backlinks, check archive, etc.
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  • Profile picture of the author msanate
    Contact the domian owner and ask him how low he can go. If he can accept price you can afford you can get it.
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