I was recently on an email marketing training webinar and something my coach said hit me really hard in the gut. Up until now I have been making this same mistake over and over again and I am working on rectifying it.
A lot of their email marketers are making this same mistake.
When new email marketers first learn about creating their first squeeze page they are told to offer free information.
So many courses and books are saying you must use the word FREE on your opt in page to get more subscribers.
It is said that the word free will increase the number of clicks to your squeeze page and hence the number of conversions. This is very true.
Why? Because people love free stuff.
Hence why the end of the day using the word free does increase the number of people subscribers on your email list.
However there is one problem with using the word free on your squeeze page.
FREE attracts freebie/opportunity seekers.
Think about it.
As internet marketers our main goal is to help people solve their problems, and to make money at the same time.
Using the word free on your squeeze page will attract the wrong people who want free stuff, and who are not willing to invest their money into buying the products that are going to help them.
They will opt in to your email list, and very seldom will they purchase any products or services you are recommending.
I have seen this too with my email campaigns. I have built very large email lists however only a small proportion of my subscribers become buyers. Even with a well thought out and carefully planned campaign, it is hard to make sales because the people who landed on your website expects free stuff from you.
Yes using the word free will get you more subscribers, However instead of getting the most subscribers we should focus on getting quality subscribers.
When building your squeeze page it is better to focus on who you are targeting.
We want people who are serious and want to take action to make a great change in their life.
We are looking for people who are willing to take action no matter what the price is.
If you are in the Internet Marketing niche our ideal customers would be serious strategic entrepreneurs who are ready to take the plunge and do whatever it take to become successful in their internet marketing career, even if they have to spend money.
That is the type of subscriber we are looking for.
So instead of saying FREE video or FREE report or FREE course, it is more worthwhile to say for example "Comprehensive course reveals how to make 6 figures online at a shoestring budget".
By making this small tweak, you are going to attract the right kind of people, people who are serious and willing to take action because they already know that they will have to pay for something.
What do you guys think about this, is it better to use the words FREE or not?