Landing Pages OR Authority Website?

25 replies
Hello Fellow Warriors,

I'm wondering where my time is better spent.

Building a bunch of landing page websites with a single affiliate program on each website linking CPA offers and market these landing page websites without a blog or forum and just back link to social networking and do SEO. I can do this without having much knowledge or even interest in the specific niches I choose to market.

OR

Building an authority website in which I would have a blog and forum as well back linking and social networking and SEO. I would have to have a lot of knowledge of that specific niche I choose to market. I also would have to have a high degree of interest in this niche just to be able to keep up the long hard work it would require (much more so than just marketing lots of landing page websites).

(Do I have the correct understanding of an authority website?)

Have any Warriors successfully marketed an authority website with a blog and forum that was monetized solely from affiliate programs? In other words not having their own product.

If your going this route isn't it better to just market landing page websites?

I read somewhere on the forum that the SE are penalizing websites with affiliate programs on them is that correct?

For the same amount of work on the authority website I could probably market 10-15 landing page websites as the blog and forum alone would take up a huge amount of time.

Just trying to figure out the most profitable direction to go.

The other issue is that all the areas I have an interest in and passion for have affiliate programs that don't pay very well so if I did do an authority website sure I could monetize it but I'd be monetizing it with very low paying affiliate programs. So wouldn't I be better of promoting my landing page websites with affiliate programs that pay significantly more?

Would you do both? One authority website and 10 landing page websites?

Thanks for all your viewpoints on this topic.

J
#authority #landing #pages #website
  • Profile picture of the author Steve B
    IMO, it's almost always better to focus on one niche, become an authority, develop a audience of targeted buyers and create products that you can sell them.

    It's obvious that you're leaning toward the "less work" alternative. There was a time 5-7 years ago that building a stable of affiliate sites was all the rage. The thinking was . . . "I'll build 100 or 500 sites, and even if I make only $1 a day on average from each one, I'll have a nice income."

    Few people received a full time income going this route . . . in fact, as Google began slapping "thin" sites (those that were of little benefit to viewers), it go harder and harder to make money with this model. Not only that, it's a heck of a lot of work building so many sites, maintaining them, and trying to keep them fresh. If you don't, you'll have a stale site that will never climb the rankings.

    When you take the time to become an authority and build of following of folks interested in the niche, you open the door to understanding exactly what your followers want and you have the ability to gain their trust so that they will buy from you over and over and over again. The same is not true with "thin" site buyers (it's one and done.)

    When you are an authority you can create your own products and charge higher prices for them because you understand how to give extreme value to those that follow you. Don't believe that some niches are only good for small sales - I have not seen that to be true.

    Good luck to you,

    Steve
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    • Profile picture of the author jordorules
      Originally Posted by Steve B View Post

      IMO, it's almost always better to focus on one niche, become an authority, develop a audience of targeted buyers and create products that you can sell them.

      It's obvious that you're leaning toward the "less work" alternative. There was a time 5-7 years ago that building a stable of affiliate sites was all the rage. The thinking was . . . "I'll build 100 or 500 sites, and even if I make only $1 a day on average from each one, I'll have a nice income."

      Few people received a full time income going this route . . . in fact, as Google began slapping "thin" sites (those that were of little benefit to viewers), it go harder and harder to make money with this model. Not only that, it's a heck of a lot of work building so many sites, maintaining them, and trying to keep them fresh. If you don't, you'll have a stale site that will never climb the rankings.

      When you take the time to become an authority and build of following of folks interested in the niche, you open the door to understanding exactly what your followers want and you have the ability to gain their trust so that they will buy from you over and over and over again. The same is not true with "thin" site buyers (it's one and done.)

      When you are an authority you can create your own products and charge higher prices for them because you understand how to give extreme value to those that follow you. Don't believe that some niches are only good for small sales - I have not seen that to be true.

      Good luck to you,

      Steve
      Thanks Steve B. I'm not opposed to hard work I'm just trying to see where my time is better spent. Am I calling it the correct name (authority website)? I'm almost positive I am.

      So to forecast the future google will be penalizing these "thin" websites as you say then what is the point to even building a landing page website? Long term I mean.

      Appreciate your input. J
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  • Profile picture of the author surfer30
    I agree with Steve, focus on building one website and add more content all the time, its good for the readers and search engines. you have more traffic and able to earn more money.
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    • Profile picture of the author khmercms
      I think you should update content on the site everyday or every week and your site will be good for SEO and will get more client and visitor.
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  • Profile picture of the author Randall Magwood
    Authority sites gets my vote, but that doesn't mean you have to build a site like Microsoft. You can go into a super small niche like "how to install a hardware firewall" etc, and write articles about it, and serve some of the people in the computer networking field.

    There's alot of sites about computer repair, but how many sites do you strictly see that deal with routers and switches, and WAN and LAN connections, crossover vs straight-through cables, gigabit ethernet cords vs fiber optic, and etc.

    Become the guru in that niche, and you will probably get a call from Microsoft or Cisco about some consulting work. Or they might just offer you $100k-$200k to work for them.
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  • Profile picture of the author LaunchPurveyor
    Authority sites all the way. The days of building tons of micro-niche sites ended 2 to 3 years ago already. Granted, making an authority site profitable can take a lot of time so you need to prepare yourself to be in it for the long haul (like 6 months to year or even much longer) but if you stick to it, you can make it a success. An authority site is also easier to manage than tons of sites with lots of landing pages etc.
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    • Profile picture of the author khmercms
      You need to try to check your site every day and compare to the other site that they can sell and get more profit everyday. For me I always read every update news from google tips and other site that can help me to improve my knowledge.
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  • Profile picture of the author writeaway
    It all depends on how much cash you have

    If you want to cut to the chase and you have the money to do so, I'd focus on buying traffic and testing a landing page and evolving it until it converts at a PREDICTABLE RATE

    However, if you are like the rest of us mere mortals,I'd suggest you do the AUTHORITY PAGE route

    There's a lot of misconceptions regarding Authority pages

    Let me just break this down to one key fact: Considering how fast Google is evolving, if you are not building authority sites, you are simply wasting your time.

    There will come a point in the future when only authority sites will rank.

    Start now and get a head start
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    • Profile picture of the author jordorules
      Originally Posted by writeaway View Post

      There will come a point in the future when only authority sites will rank
      Thanks for all your posts Warriors. writeaway, then what is the point to even building landing page websites? Is it all in vain (futile efforts)?

      J
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  • Profile picture of the author FreedomBlogger
    Hey there!

    Well, let me tell you my opinion, from my own experiences.....

    I would work on building an Authority Blog Site - and then monetize that blog with high converting landing pages/squeeze pages.

    And by the way, Google is not penalizing sites monetized with affiliate programs. Unless the site is publishing very crappy and generic content with the only purpose to make a sale.

    You have to lead with SOLUTIONS, with VALUE, when you are building a blog site online. That is what the search engines like.

    Remember; the search engine's main priority is to offer their users with the best content possible. So, you must provide exactly what the search engine user is looking for - this is really how you can benefit from the search engines.

    Give the search engines what their users are looking for - and the search engine will love your site for it. In return it will drive free organic traffic to your site. It really is not very complicated stuff!

    Most people just over complicate search engine optimization. Keep things simple!

    If you are looking to build a Long-Term Business Online - having your own Authority Blog is a must. Your own blog online will be like your own 24/7 store, pretty much!

    Think about it!! ..

    Imagine you own a store, is open 24/7 - people can come by, take a look, learn some valuable information, and perhaps buy something they are very interested in!

    That is what a successful blog online can do for you. It can sell for you on autopilot. But you have to build it right, and it does take the right knowledge and a lot of massive consistent action.

    It would take more work, to build a successful blog and gain a lot of authority - but the beautiful part about this, is that you only have to put in the hard work ONCE.

    Build a blog on a niche you are very passionate about. That will help a lot. Because it will take a lot of time, patience, and effort to make it happen.

    If the affiliate programs in the niche you are very passionate about, are not paying much - no problem! ... the simple solution would be to just increase the number of sales! .. thats it!

    Don't make the affiliate commission percentage a big issue. You will do a lot better, a lot faster, with a niche you are very passionate about.

    A blog online can generate a lot of free organic traffic for a very long time. It is a very smart investment!

    I hope this helps!

    Keep up the great work!

    Have an awesome week!!
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  • It honestly doesn't matter because they each have different avenues. Just choose one and focus on learning everything about it. I personally would prefer authority sites. It isn't attractive to constantly be posting landing pages on social networks. LP are things you would most likely want to pay for.
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  • Profile picture of the author helisell
    Depends whether you are going to build a model
    that:

    a. creates free traffic through having amazing content (authority)

    b. Has a great product/squeeze page and buys the traffic (adwords/facebook)

    Both models work but the bought traffic route will start making money faster
    assuming that you have a good squeeze page/back story.

    I remember someone said a while ago you always PAY for traffic
    either with money or time

    So if you have lots of time and no money...go the authority route.

    If you have Lots of money but little time...pay for traffic

    If you have No money and little time...forget internet marketing.

    .
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    • Profile picture of the author jordorules
      Will landing page websites eventually become a black hat method of marketing affiliate programs? Sounds like some people think so. Thanks for your insights. J
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      • Originally Posted by jordorules View Post

        Will landing page websites eventually become a black hat method of marketing affiliate programs? Sounds like some people think so. Thanks for your insights. J
        No because large corporations do it and I don't think google will ban it from their advertising model. But if it becomes into question, you will definitely see allot of people talking about it's ethics and "how to's" on doing it properly.

        Basically, if that's the case, another market will be opening up.
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      • Profile picture of the author Michael Shook
        Originally Posted by jordorules View Post

        Will landing page websites eventually become a black hat method of marketing affiliate programs? Sounds like some people think so. Thanks for your insights. J
        Maybe. There is no reason why you can't have landing pages on your regular website. You just need to be able to make them look and do what you want.
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        • Profile picture of the author jordorules
          Hello Fellow Warriors,

          Here is a thought. What about doing something in between land page websites and authority websites? So having a 5-10 page website promoting a few affiliate programs (maybe 4-5). No blog or forum. Or would this be considered a smaller authority website?

          Man now I'm as confused as ever what to do. Like I said the problem is most of my interests have affiliate programs that pay very little (5%) and it's not enough to earn a full time living from.

          Thanks for your advice. J
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          • Profile picture of the author Michael Shook
            Originally Posted by jordorules View Post

            Hello Fellow Warriors,

            Here is a thought. What about doing something in between land page websites and authority websites? So having a 5-10 page website promoting a few affiliate programs (maybe 4-5). No blog or forum. Or would this be considered a smaller authority website?

            Man now I'm as confused as ever what to do. Like I said the problem is most of my interests have affiliate programs that pay very little (5%) and it's not enough to earn a full time living from.

            Thanks for your advice. J
            Try creating a site in an area that you like. Make some pages with content about your topic areas and some that are landing pages - which I am assuming you mean to capture visitor info on - don't put menus on your landing pages, but add in links to landing pages in your content pages.

            Blogs are easy to add especially if you use Wordpress, and there is actually no reason why you can't use Wp as a framework for all these thing.
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            • Profile picture of the author jordorules
              Originally Posted by Michael Shook View Post

              I am assuming you mean to capture visitor info on - don't put menus on your landing pages, but add in links to landing pages in your content pages.
              Thanks Michael Shook. Should a landing page always capture visitor info or should it just be a click through to make a sale (CPA)?

              I don't want to go through a ton of effort making landing pages only to have Google and other SE not recognize them. I guess nobody knows the answer to this right now probably not even Google.

              J
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              • Profile picture of the author Michael Shook
                Originally Posted by jordorules View Post

                Thanks Michael Shook. Should a landing page always capture visitor info or should it just be a click through to make a sale (CPA)?

                I don't want to go through a ton of effort making landing pages only to have Google and other SE not recognize them. I guess nobody knows the answer to this right now probably not even Google.

                J
                Landing page is really just a term for that page where a person lands on your site. Their purpose can be varied, capturing info, enticing a click through, or even just giving something away with no optin.

                Current standards in blogging anyway, are posts of 500-600 words with enough content to make them SERP worthy. "Landing pages" rarely have enough non-sales content on them to make them rank well. They certainly can, they just don't usually.

                Unless you have a very micro niche kind of topic there is usually plenty of information to create a decent content site from.

                Large sites are not necessarily better - it depends on the content; but if you have a topic you really like and feel you can add value to the subject, you can have an authority site with lots of short form landing pages on it with no problem at all. And bring in traffic from a variety of avenues.
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                • Profile picture of the author jordorules
                  Thanks Michael Shook. I think I'm going to go this route:

                  Authority website with blog and forum and updated regular content monetized with high converting affiliate programs. I won't have my own product though - does that really matter?

                  Man this is confusing and mostly because it's impossible to forecast what the future holds in terms of Google and other SE and how they recognize or penalize landing pages.

                  The one way around this I guess is as was suggested earlier is to have some of these landing pages on my main authority website. So essentially if I'm understanding it correctly landing page websites aren't necessarily going to be obsolete in and of themselves it's more how they are used would that be a correct understanding?

                  That becomes an issue in that many of these affiliate programs are great and I'd like to market them via landing page websites but either I don't have enough knowledge or interest to build an entire authority website with that particular niche.

                  Sorry to beat this to death guys I'm just trying to understand it and when you add into the decision that the niche must be 1. Something I'm passionate about 2. Have high converting high paying affiliate programs 3. as well as knowing whether Google or othe SE are going to pull the plug on stand alone landing page websites (Not linked through an authority website).

                  Thanks J
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  • Just don't think about it too much or else you are going to question on where to start first.
    Landing Pages = money spent for traffic or allot of time on tedious tactics. Free kindle books, youtube videos, webinars etc....

    Websites = free traffic from social networks for a few weeks or months and then focusing on seo.


    As far as the website goes, don't think about what it should be about. Just make a bad ass website about something. It's your choice if you want to develop something where you have to update it weekly or every few months. If anything learn about the types of websites you can create. Spend a month coming up with a few ideas, conceptualizing them, analyzing profit potential, market research and then make a final decision, once you feel 10 million percent comfortable with your decision.
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    • Profile picture of the author jordorules
      Originally Posted by ProfitFromMyDomain View Post

      Just don't think about it too much or else you are going to question on where to start first.
      Thanks for the insights everyone. ProfitFromMyDomain, I like your advice. In fact, you read my mind when you said "don't think about it too much ...". I've been doing just that.

      Thanks again. J
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  • Profile picture of the author AntonioSeegars1
    [DELETED]
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    • Profile picture of the author jordorules
      Originally Posted by AntonioSeegars1 View Post

      if you have an authority site, you have a business.
      Thanks AntonioSeegars1. I agree with you 100%. J
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  • Profile picture of the author DigitalDoom1
    My first and very quick comment. While I'm new to I'm really I have been building a site for over a year and no special marketing tactics just offering real value and leading links to products I believe in...nothing more. No squeeze page no funnels no upsells no down sells no products of my own...nothing!. Just a blog on a topic I'm interested in and products I believe in and articles and reviews written from the heart. No work on back linking, no social media noppc no AdSense or AdWords just plain old organic traffic and click through.

    Its making me about 300 per month with about 1 hour per month time invested writing articles or reviews. Maybe I just got lucky and I no 300 nothing to brag about but for little to no work at all I ain't complaining. And its nowhere near an authority site...imagine what I might pull down if I invested the effort to give it authority status.

    In other words...there's money to be made no matter what kind of site you decide to build so don't run yourself in circles trying to work out the deets, just get to work doing something.
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    • Profile picture of the author trapybp
      I say landing page works... You can use cpa or clickbank whatever affiliate program you want but you build landing page/squeeze/presell whatever you call it... You use opt In on your landing page... You provide value and can become an authority through emails... Hell you could even use the same method to become an authority site... You can have a blog for example in IM niche... Create landing page and blog... Now you can send paid traffic to landing page and capture emails. And you can stay in touch with your list by sending them to your blog every time you make a new post and at the same time you are growing your website into an authority and you are becoming an authority to your subscribers. You could also focus on Seo for this blog... But be sure you have opt in on blog to so you can capture the emails from people who are finding your site through search engines.This is how you become authority.
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