QUESTION: Most Successful Marketing Strategy Used for Press Releases or Explainer Videos?

9 replies
Howdy Members:


QUESTION:
What has been the most successful and profitable strategy you've experienced in regards to marketing PRESS RELEASES and / or EXPLAINER VIDEOS to business owners?


Thank you in advance for your prompt and detailed responses.

~ Alan
#explainer #explainer videos #marketing #marketing strategy #press #press releases #releases #strategy #successful #videos
  • Profile picture of the author abrandt
    WF Members:

    This is remarkable in and of itself:
    No response to this question in 2-days and 84 views... and counting!

    After hours of Google research... I have discovered that there are plenty of service companies promoting PR and Explainer Video services... however negligible "how to market" info.

    I hope that some senior WF Members will step up to the plate.

    Thank you in advance for prompt and innovative responses!

    ~ Alan


    Originally Posted by abrandt View Post

    Howdy Members:


    QUESTION:
    What has been the most successful and profitable strategy you've experienced in regards to marketing PRESS RELEASES and / or EXPLAINER VIDEOS to business owners?


    Thank you in advance for your prompt and detailed responses.

    ~ Alan
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  • I'm not an expert and haven't really studied the subject but I would just get great copy and PR to as many sites as possible. I would use the campaign as a story line, pr1 "new company taken by storm", pr2 "they do it again", etc... I would just do what the news does, launch, excitement, hype, controversy, interview, start up story etc...
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    I would have invented Google and Microsoft if I was born earlier.

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    • Profile picture of the author abrandt
      Howdy, ProfitFromMyDomain:

      Thank you for taking the time... however this is not what I'm looking for.

      I am specifically looking for "expert" DISCUSSIONS or CASE STUDIES that showcase successful marketing strategies which have performed well for the marketing of either Press Release and/or Explainer Video services.


      I hope this is helpful to the forum.

      Thank you, again.

      ~ Alan

      Originally Posted by ProfitFromMyDomain View Post

      I'm not an expert and haven't really studied the subject but I would just get great copy and PR to as many sites as possible. I would use the campaign as a story line, pr1 "new company taken by storm", pr2 "they do it again", etc... I would just do what the news does, launch, excitement, hype, controversy, interview, start up story etc...
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  • Profile picture of the author time4vps
    Collect (mannualy) all the email addresses of blogs/magazines/newspappers who might be interested into your {PR, then send your PR to them. Make sure you write a right subject, don't write long text, jsut attach pdf file with the whole info, because if journalist be interested he will definitely check it. I even found one easy to understand article about sending PR. Even it's about music industry, but it works for everyone.
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    • Profile picture of the author bossa
      Effective PR is never just sending out press releases and info to journalists. Journalists get hundreds of these every single day.
      To do effective PR you need to first identify writers that cover your topic and start a relationship with them.
      Comment on their articles. Find typos and send them short messages with a comment about an article and point out the typo. Provide useful info.. just do not sell or promote your product during the first interactions.
      Once you have built up a basic relationship you can softly pitch your product, ideally packaged in a way that provides a benefit for journalists.

      Here is a great online class explaining how this is done Startup PR:How To Build Lasting Relationships w/ Journalists | The Online School for Startup PR

      Note:
      I have bought this class myself and found it very useful for my company. The link above is not an affiliate link and does not earn me anything.
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  • Profile picture of the author writeaway
    To get far with PR, you have to know the right people and you have to have truly NEWSWORTHY information......

    This is where NEWSJACKING comes in.

    Look it up on Google.

    It will BLOW your mind
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  • Profile picture of the author agmccall
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    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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