I'm working on creating an authority blog in the fitness niche. I'm focusing on writing long, 2000+ word posts with images, and lots of links out to other blogs and websites. I plan on building a list and selling to my subscribers via an autoresponder series.
On the other hand, I'm thinking of a very simple squeeze page based business model where I write guest posts and link back to my squeeze page. I'll still focus on writing long, authoritative blog posts, but rather than publishing them on my site, I'll put them on other fitness blogs (and forums) with the intention of building my email list.
I'm wondering which you would recommend:
1). Build an authority blog with amazing content and build an email list that way
2). Write amazing content for other sites and hope that people come back to my squeeze page and join my email list
Ideally I would do both, but given my time constraints, I'm wondering which is best.
Also, if you're in the fitness niche, do you get traffic from forums?