Which Wordpress Theme?
Maybe along the lines of (as examples):
backlinko.com
marieforleo.com
wealthwithrachel.com
michaelhyatt.com
foodbabe.com
jeremyscottfitness.com
notice how they all have thing in common like email signups in the head banner...etc
Founder of JVZoo. All around good guy :)
Not sure what ecommerce solution to use? Watch my video walk through of popular shopping carts.