What Keyword Research tools Are You Using?

by lakshaybehl 26 replies
Hi Warriors!

I am just new to idea of using a keyword to eliminate the brainstorming part for me and just create lists of keywords related to a base keyword. Till now, I have done everything manually. And I am sure you will agree with me when I say it takes a lot of time.

But lately I have heard a lot of noise aobut these various softwares and tools that not only dig into the lists and find relevant keywords, but also classify them into subcategories so as to just copy and paste them into a particular ad group.

I am thinking that would be amazing!

I know I have been asking a lot of questions this week... but as the champs say... ASKING is the key to miving upwards. And I am a fan of automation.

Please be kind enough to name a few softwares that you are using for PPC Keyword research and how they have helped you... Or in other words, your raings of these tools.

Thanks a giga ton
-Lakshay

P.S. By helping me on this one you will surely also help a lot of other people on this forum that need same kind of help and advice.
#main internet marketing discussion forum #keyword #research #tools
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  • Profile picture of the author JayXtreme
    I go straight to the Google's External tool right now..

    I also have a free one from BUZZ software that grabs wordtracker keywords too..

    Keyword elite serves me well, although I ignore it recently and stick with Google

    Jay
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    Bare Murkage.........

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  • Hello Lakshay

    Here's a list of some of my bookmarks in my "PPC & Stuff" catagory, they are all freebies as I remember.

    They all have various uses : spying, research, keyword generation, and so forth. I've not included my paid software , such as KW elite, but I would recommend things like Market Samuari etc as it does a lot of the work for you if used correctly.

    Hope some of these help:

    Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

    Keyword Discovery - Advanced keyword research tool and search term suggestion tool

    Seo Book Keyword Suggestion Tool

    Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map.

    Free Keyword Suggestion Tool From Wordtracker

    Compete

    SpyFu

    KeywordSpy

    Google Insights for Search

    Quantcast

    https://adwords.google.com/select/KeywordToolExternal

    All the best
    SH
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    • Profile picture of the author lakshaybehl
      Originally Posted by SimonHarrison View Post

      Hello Lakshay

      Here's a list of some of my bookmarks in my "PPC & Stuff" catagory, they are all freebies as I remember.

      They all have various uses : spying, research, keyword generation, and so forth. I've not included my paid software , such as KW elite, but I would recommend things like Market Samuari etc as it does a lot of the work for you if used correctly.

      Hope some of these help:

      Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

      Keyword Discovery - Advanced keyword research tool and search term suggestion tool

      Seo Book Keyword Suggestion Tool

      Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map.

      Free Keyword Suggestion Tool From Wordtracker

      Compete

      SpyFu

      KeywordSpy

      Google Insights for Search

      Quantcast

      https://adwords.google.com/select/KeywordToolExternal

      All the best
      SH
      Hey Simon... thanks for that big extensive list.... I really appreciate the time you must have taken to type that out.

      I am looking into each of them. And I will surely want to know how these work. Although that will surely take some time!

      Thanks Again!
      Lakshay
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      • Profile picture of the author Eric Johnson
        One of my favorite, if not my favorite keyword tool is SEO Digger...

        that tool is just sick cool.
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        • Profile picture of the author lakshaybehl
          Originally Posted by Eric Johnson View Post

          One of my favorite, if not my favorite keyword tool is SEO Digger...

          that tool is just sick cool.
          OK... I am gonna test it out... Thanks for the info.

          Warriors, keep them coming please.
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          • Profile picture of the author KenJ
            I use wordtracker and cross reference with the free google tool.

            When they agree I know I'm onto something
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            • Profile picture of the author Johnaxe
              As far as ppc goes I love to use keywordspy.com Since they only update their database once a month you can quickly size up the market or keyword you are thinking about promoting under and see if it is profitable.

              Example: You want to promote a product about 'Weight Loss' You go over to keywordspy and search for the term 'weight loss' or 'losing weight' and it will give you a list of all paid advertisers currently running ads on that keyword. You then open a differnt window or tab and head over to google and search for the same term. Compare the ads on google and in keywordspys' database and see if you can find any that are the same.

              The beauty of this is that since keywordspy only updates once a month, if you see the same ad in their database that is currently running on google, then this a a very good indicator that they have been there for awhile and must be making money. No one would continue running an ad if they were losing money. If no ads are similar then that keyword has a high turnover rate and I would stay away from it.

              So know you can size up your competition, see their landing pages and figure out how you can do it better.

              Hope this helps,

              Johnaxe


              p.s. once you do find a competitor to spy on, keywordspy will give you a list of all the keywords that advertiser is bidding on. (pretty cool I think!)
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              • Profile picture of the author LivingCovers
                John Axe,
                I really dig your tips. Thanks for the golden information. Warriors please keep it coming
                as we are all here to learn. I'm also about to go into PPC, but my graphics work hasn't
                provided enough time for that. This steps will show me the basics b/4 starting, though.
                Isn't that awesome?

                Thanks,

                Olatunde.
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              • Profile picture of the author lakshaybehl
                This in itself is great knowledge.

                But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups.

                Originally Posted by Johnaxe View Post

                As far as ppc goes I love to use keywordspy.com Since they only update their database once a month you can quickly size up the market or keyword you are thinking about promoting under and see if it is profitable.

                Example: You want to promote a product about 'Weight Loss' You go over to keywordspy and search for the term 'weight loss' or 'losing weight' and it will give you a list of all paid advertisers currently running ads on that keyword. You then open a differnt window or tab and head over to google and search for the same term. Compare the ads on google and in keywordspys' database and see if you can find any that are the same.

                The beauty of this is that since keywordspy only updates once a month, if you see the same ad in their database that is currently running on google, then this a a very good indicator that they have been there for awhile and must be making money. No one would continue running an ad if they were losing money. If no ads are similar then that keyword has a high turnover rate and I would stay away from it.

                So know you can size up your competition, see their landing pages and figure out how you can do it better.

                Hope this helps,

                Johnaxe


                p.s. once you do find a competitor to spy on, keywordspy will give you a list of all the keywords that advertiser is bidding on. (pretty cool I think!)
                The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?
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                • Profile picture of the author JonMills
                  Originally Posted by lakshaybehl View Post

                  This in itself is great knowledge.

                  But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups.



                  The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?

                  I categorize using Keyword Companion.. excellent tool
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                  • Profile picture of the author zortag
                    One tool I use that is good and not well known is Niche Inspector. It searches for keywords and reports on the number of competing pages in the search engines. if you are looking for longtail keywords and want to find those with high seraches and low competition, this is a great tool.
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  • Profile picture of the author Ian Harmon
    I've just started using a very good tool called Market Samurai. It uses google and seodigger api's but also links into Microsoft live for commercial value of keywords. It displays a lot of very useful info about the keywords including adwords info and also seo info of competing sites.

    You can get a 45 day trial if you sign up for Ed Dales 30 day challenge. It is still in beta so there is a few bugs but it looks like it will be a very useful tool to have in your arsenal. I think i'll defo be purchasing it after my trial period is over.
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  • Profile picture of the author Andyhenry
    I only use 3 things:

    1 - Googles own free keyword information.
    2 - Wordtracker.
    3 - Keyword LSI spy (Warrior Martin Avis's tool)

    You can do everything on Google, but the other 2 save time.

    Andy
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    nothing to see here.

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  • Profile picture of the author Ken Leatherman
    I have to throw this in, as I have found it fast, reliable and talk about digging into the long tail keywords where you will pay less, is Micro Niche Finder.

    It's not free but to me it's worth every penny.

    Ken Leatherman
    The Old Geezer
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  • Profile picture of the author Neil S
    I use Matt's free keyword tool for a quick snapshot of searches vs. competition.
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    • Profile picture of the author LivingCovers
      Hey Niel,
      Where can we get Matt's keyword tool? A link will do, please.
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      • Profile picture of the author Hackbridge
        Originally Posted by LivingCovers View Post

        Hey Niel,
        Where can we get Matt's keyword tool? A link will do, please.
        Ta Daa!

        Matt's Free Keyword Tool

        Brian
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        • Profile picture of the author Johnaxe
          @lakshaybehl

          You asked:

          "But John what I really want to know is how do you categorize the keywords into highly targeted and relevant categories so as to create ad groups."


          After finding a list of keywords that you think are profitable I would suggest categorizing them in a way that the 'seed' word or root word of all the keywords is the same.

          Let's take the 'weight loss' example again. Say you find a group of keywords that all have the 'seed' word "weight loss" in them like this:

          weight loss tips
          fast weight loss
          healthy weight loss
          weight loss programs
          weight loss supplements
          fast weight loss diets

          Now say you have another group where 'lose weight' is the seed word:

          lose weight quick
          help lose weight
          how to lose weight
          lose weight fast
          best way to lose weight
          green tea to lose weight

          I would make two different ad groups and be sure to use the seed words weight loss and lose weight in the ad title and in the ad copy. Reason being is that when someone searches on these terms and your ad shows up google always bolds the keywords that are in your ad copy. This instantly makes your ad stand out more and can help boost your CTR.

          You may need to break these groups up further depending on the content of your landing page. Just make sure that the keywords and the ad are relevant to the landing page. That is the most important thing that will determine your overall quality score. But, as a rule I always make sure to use the seed word in the title and ad copy.


          You Also Asked:

          "The problem is that sometimes there no competetors that seem to have done it successfully EnOUGH, what to do in that case?"


          I am not sure I understand this question, but if what you are trying to say is that you can't find any ads/competitors that are running for an extended period of time under the keyword you are researching then I would say get out, move on and don't waste your time. If the keyword has a high turnover rate chances are it is not profitable.

          Regards,

          Johnaxe
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  • Profile picture of the author RRicart
    In the past I utilized this free tool called "GOOD KEYWORDS" - lately it has not been functioning correctly - not sure if its me or what - but since then I've been using google adwords tool - for free - its give me an idea of the keywords I can use - after I get the keywords I move on to do the research myself - as far as to how many folks are organically ranked for them.
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  • Profile picture of the author Shon Chris
    I use Google's Keyword tool for most of my research
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  • Profile picture of the author napoleonfirst
    WebCeo has a cool keyword research tool. Very good.
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  • Profile picture of the author sideserver
    Ever since Google started giving hard numbers on the adwords keyword tool, I've dropped all my keyword-research subscriptions.

    Google is really all you need.
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  • Profile picture of the author nebuer
    Keyword Elite is what I've always used. Great tool.
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  • Profile picture of the author yaji
    G Keyword Tool
    WordTracker
    Market Samurai
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    Thanks, Yaji

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  • Profile picture of the author Jeffrey Louis
    Try checking out the expert authors at EZA that are in your niche and see if their keywords can be of some help for you...

    If it works for them... there is no reason you can't take those keywords a little bit farther and make a you tube video, create a blog, or even create a better article!
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