Something that we see a lot in this industry is people copying others. For example, Eben Pagan "moves the free line" and then everybody else does it. Or somebody starts up a membership site, so everybody else jumps on that track.
A couple of the "big ideas" I liked:
1. Your "idea" doesn't have to be big, it just has to be yours.
The autonomy you have nu owning your idea will inspire far more people than the actual idea itself. The more the idea belongs to you, the more freedom you have to do something really amazing with it.
2. Put the hours in.
Regardless of what it may look like, if somebody in your industry is more successful than you, it's probably because he works harder at it than you do.
30+ ideas like this in all...
Ignore Everybody will make you reconsider what you're doing, rethink partnerships, and more. It's quick, easy-to-read, and will give you a lot of stuff to chew on. Most people will be able to get through it within a couple of hours or so.
What may be even more interesting to people on this forum is the way the author got his book deal. Everything, more or less, was as a result of his blog. The original version of the book was downloaded over 1,000,000 times.
Amazon.com: Ignore Everybody: and 39 Other Keys... to get it from Amazon. http://gapingvoid.com/ for the author's blog.
If you've read this book, would love to hear your thoughts.