Back End Product Ideas

5 replies
Hey guys,

I have developed a product in the self help niche, and I have my FE and upsells. I'm not sure what I should do about a backend product. Can anyone give any good suggestions?

Thanks!
#back #end #ideas #product
  • Profile picture of the author Lance K
    Email/phone/Skype coaching

    Webinar series

    Tighter focused & more in depth programs/courses for specific issues (weight loss, self image, confidence, anger management, etc.)
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    • Profile picture of the author razorz18
      Originally Posted by Lance K View Post

      Email/phone/Skype coaching

      Webinar series

      Tighter focused & more in depth programs/courses for specific issues (weight loss, self image, confidence, anger management, etc.)
      Yes, you can offer high end service or membership for them and have to be more specific and more value than your FE & upsell,
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  • Originally Posted by classicsportsfan View Post

    I have my FE and upsells.
    Which are?

    What format(s)?

    Price range?

    I'm not sure what I should do about a backend product. Can anyone give any good suggestions?
    Difficult to suggest without knowing exactly what you are offering on the front end and up sells.

    One on One Coaching - Group Coaching - Memberships, etc seem to be the common suggestions for backend products and services to offer, besides hammering customers with related affiliate products after the fact.

    (I don't support the latter).
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  • Profile picture of the author RyanJohnson1
    why not buy some personal development products from people in your niche at the top and see what they offer? Boom!

    Originally Posted by classicsportsfan View Post

    Hey guys,

    I have developed a product in the self help niche, and I have my FE and upsells. I'm not sure what I should do about a backend product. Can anyone give any good suggestions?

    Thanks!
    {{ DiscussionBoard.errors[10137712].message }}
  • Profile picture of the author LaunchPurveyor
    The back-end should be a logical extension of your FE. One idea is to leave out certain things from the FE and package those up into the back end product. Beyond that, yeah, coaching etc. make for good high ticket offers.
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