What is worth more: a facebook Like or a newsletter subscriber?

28 replies
I have the chance to get one of my sites featured on a well known media outlet's website.

So I expect a good influx from traffic. I want to generate an audience by giving away an ebook for free that I normally sell on amazon. My plan was to get people to subscribe to my newsletter in order to get the Ebook by mail.

Then I was thinking about having them 'like' my site via facebook and tell them to send their email to my site's fanpage on facebook so they can receive the ebook.

Which option is better to generate an audience and why?
#facebook #newsletter #subscriber #worth
  • Profile picture of the author AffiliateWaves
    Newsletter subscriber ,no doubt .you can use Facebook too but direct subscription i think is good option
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  • Profile picture of the author Jack107
    I would say for sure newsletter subscriber.

    Think about when you send out a broadcast to all your subscribers, you know your reach is at 100%. Everyone is getting your content. (Weather they choose to open or view it is another question)

    When you make a post on facebook, your reach is limited and not everyone who has liked your page will see the post.

    So going by that I would say subscriber hands down!
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    • Profile picture of the author travelguyharris
      Okay, I was thinking the same.

      What do you think about giving my ebook away for free as an incentive to have visitors sign up for the newsletter? Its a "quality" book of 160 pages....is it even necessary to offer them something so they will sign up?

      I am just starting to build an email list.
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      • Profile picture of the author Sid Hale
        Hi Harris,

        Originally Posted by travelguyharris View Post

        What do you think about giving my ebook away for free as an incentive to have visitors sign up for the newsletter? Its a "quality" book of 160 pages....is it even necessary to offer them something so they will sign up?.
        Did you really ask this?
        When was the last time you gave a total stranger YOUR email address for no reason?

        You absolutely must offer some incentive to get their optin.

        However, 160 pg. "quality" book (especially when it is your only product) is like throwing the baby out with the bath water.

        Instead, create a 20-30 page reader's digest version of your book to give away as the free gift. At the end, you can link to the sales page for the "unabridged" version. and you can also promote your ebook (along with other, related affiliate offers) in subsequent emails.
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        • Profile picture of the author travelguyharris
          Originally Posted by Sid Hale View Post


          Did you really ask this?
          When was the last time you gave a total stranger YOUR email address for no reason?
          Come on, dont be so hard on me . Until now I am offering "free tips and advice" on my newsletter.

          I will take into consideration your advice and set up a nice collage of book chapters as a mini ebook to offer for free. I am convinced it will increase the newsletter signup rate.
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          • Profile picture of the author Sid Hale
            Hey Harris,

            Originally Posted by travelguyharris View Post

            Come on, don't be so hard on me . Until now I am offering "free tips and advice" on my newsletter.
            LOL - but looking back on it, don't you think you deserved it?

            I will take into consideration your advice and set up a nice collage of book chapters as a mini ebook to offer for free. I am convinced it will increase the newsletter signup rate.
            Caution - I really think it's better to create a whole new freebie. It can be a reader's digest version of your book, or if the book covers multiple related topics, it can focus on just one or two, but... it should be re-written! If I get your "freebie" and then go onto purchase your actual book, I (as a customer) am likely to feel "cheated" if the freebie was a cut 'n paste job.

            The last thing you want is to have customers feel like their purchase was a waste of money because you had already given them what they needed in the freebie.

            Different readers will have different needs, and you probably don't know what those specific needs are. Different readers will draw the line at different places when it comes to judging you/your book. Don't tempt fate.

            P.S. Your free ebook should also have a different cover and a different title!!!
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      • Profile picture of the author James3013
        Originally Posted by travelguyharris View Post

        Okay, I was thinking the same.

        What do you think about giving my ebook away for free as an incentive to have visitors sign up for the newsletter? Its a "quality" book of 160 pages....is it even necessary to offer them something so they will sign up?

        I am just starting to build an email list.
        Actually I was on a Lead Pages Conversion Webinar a few days ago and they said that the best thing that converted for them was providing a "resource guide" which contains the list of tools you/pros use .
        eg. If you are promoting in the marketing niche, you might provide them with a resource guide consisting a list of marketing tools used by pros.

        Why this works: "People believe that if they use the tools that pros use they might replicate the same success" -by 'Tim Page' Lead Pages Conversion educator.

        And in fact most of the Best Selling Magazines are actually resource guides or buyer's guides.

        I would recommend you give it a shot. It won't take much of your time to create a
        1 page resource guide or you can get it outsourced.

        Note: I am not endorsing Lead Pages in any way, please don't get me wrong.
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    • Profile picture of the author ahounddog
      I agree that subscription is best, but on the reach issue, I think it's complicated. Yes, FB reach is limited. But with email, there's the problem of spam filters ...
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  • Profile picture of the author Robert999
    Originally Posted by travelguyharris View Post

    I have the chance to get one of my sites featured on a well known media outlet's website.

    So I expect a good influx from traffic. I want to generate an audience by giving away an ebook for free that I normally sell on amazon. My plan was to get people to subscribe to my newsletter in order to get the Ebook by mail.

    Then I was thinking about having them 'like' my site via facebook and tell them to send their email to my site's fanpage on facebook so they can receive the ebook.

    Which option is better to generate an audience and why?
    Newsletter Subscriber!

    A good targeted subscriber can earn you $1-$5 or more per month. Of course actual value of a subscriber may vary depending on many factors.
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  • Profile picture of the author eugenedm
    I always say build your list.

    The biggest marketers in the world (Frank Kern, Eben Pagan, etc) have one thing in common - their list... If you take their list away, it would take a long time to come back... or that would have to pay a lot of money for advertising...

    So yes... build your list... I happen to teach about lists... And I swear by it...
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    WARNING: A 50 Million Dollar Man Taught Me His Secret... Which Resulted 6,000 Sign-ups on My Email List.

    "It's easier than you think..."

    => Watch this video here...
    Build Your List to 6,000 Subscribers

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    • Profile picture of the author ineedow
      Newsletter subscribers and list building is the way to go.Building an opt-in list is key you can market to your leads over and over.It's like having free traffic at the push of a button,vs FB likes which can be limited.Think of it this way every subscriber you have on your list should be worth about $1 per month per subscriber.The bigger the list the better.
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  • Profile picture of the author travelguyharris
    How do you monetize your list?

    I offer a weekly newsletter, but I cannot come up with a fresh book every week. So I will need to advertise something else.

    How do you do it? Do you advertise affiliates?
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  • Profile picture of the author Mark Singletary
    Some people give away the first couple of chapters of their book to whet their prospect's appetite. If they like it then they can buy it. If not, they are still on your list at least until they unsubscribe.

    Mark
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    • Profile picture of the author Sid Hale
      Hey Mark,

      This is done by a lot of people, and it's often recommended, but...

      Originally Posted by Mark Singletary View Post

      Some people give away the first couple of chapters of their book to whet their prospect's appetite. If they like it then they can buy it. If not, they are still on your list at least until they unsubscribe.
      I think (and this is just "gut feel" - no stats) you will turn some people away by offering an "exerpt" rather than a complete ebook. (me for one)

      I may not be the majority, but I don't think I'm alone here, and even a large minority could be a heck of a lot of potential optins lost. To me... the word "excerpt" screams "link bait".

      Heck, we've almost got an entire industry built up around "how to build a squeeze page", "squeeze page templates", "high converting squeeze pages", etc. It seems people think it's difficult to build a list, and are willing to pay good money for help.

      Whether you have/haven't invested time/effort/money into the creation of a "special" page for collecting optins, why sabotage everything else by offering a limited value "excerpt" as the incentive?
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  • Profile picture of the author Mark Singletary
    Sid, I never really thought about an "excerpt" versus a complete reader's digest version for email captures even though some of my products do have shorter versions included in the package for quick reference. I like this idea. Gonna make some changes and see how it works out.

    Thanks.
    Mark
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  • Profile picture of the author davgonz90
    That's an interesting question.


    I think an email subscriber is more valuable.


    There's so many people making a lot of money with email marketing.


    I don't hear of that many people making big money with social media alone.
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  • Profile picture of the author quadagon
    I'd go email list.

    I would also then search for people on social media (using their email address) after they've signed up to the newsletter and follow them/friend request etc.

    This way you are opening up multiple channels for touching them.

    If you are taking them to a landing/squeeze page I'd also invest in some retargeting to help build your brand to people who don't sign up immediately.
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  • Profile picture of the author eeeasyas12345
    newsletter, definitely if you can keep them on your list for sure. A Facebook like is nice but that is all you will get, an e-mail list has way more potential.
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  • Profile picture of the author Randall Magwood
    A newsletter subscriber gets my vote. What is a facebook "like" worth these days? You can easily go and get more than 100 for like $5 on fiverr. Do you really think your lead will like to come to facebook every few days to see a long lesson from you? Don't you only get like 150 characters (or something) to post and update your status?
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    • Profile picture of the author wolfmmiii
      Originally Posted by Randall Magwood View Post

      A newsletter subscriber gets my vote. What is a facebook "like" worth these days? You can easily go and get more than 100 for like $5 on fiverr. Do you really think your lead will like to come to facebook every few days to see a long lesson from you? Don't you only get like 150 characters (or something) to post and update your status?
      There are so many things wrong with this statement that I don't know where to begin.

      No, you cannot get 100 REAL likes for $5 on fiverr. If you are doing that, you are doing it wrong.

      Yes, my facebook fans come to my websites everyday, multiple times.

      150 characters? You are confusing Twitter and facebook.
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      • Profile picture of the author wealthy20
        Originally Posted by wolfmmiii View Post

        There are so many things wrong with this statement that I don't know where to begin.

        No, you cannot get 100 REAL likes for $5 on fiverr. If you are doing that, you are doing it wrong.

        Yes, my facebook fans come to my websites everyday, multiple times.

        150 characters? You are confusing Twitter and facebook.
        I personally also vote for a loyal subscriber, but in terms of branding there's nothing better as social media. It also acts as a strong testimonial for your site. It doesn't look like those fake testimonials we are used to seeing (probably written by the site owner himself).
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  • Profile picture of the author st0nec0ld
    My vote goes to newsletter subscriber, because I just feel like it has a bigger chance of getting conversion compared to facebook like. There is always a best way to get facebook likes.
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  • Profile picture of the author cookiesfromhome
    Banned
    Newsletter subscription is better than Facebook.Facebook like are not so worthy as direct marketing.
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    • Profile picture of the author wolfmmiii
      You do realize that you can direct market to facebook fans over and over just like you can to email subscribers, right?
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  • Profile picture of the author bryan2015
    I will go for newsletter subscriptions.
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    • Profile picture of the author JohnMcCabe
      I'll take the subscriber every time. But then again, I'm a bit of a control freak...

      Originally Posted by eugenedm View Post

      I always say build your list.

      The biggest marketers in the world (Frank Kern, Eben Pagan, etc) have one thing in common - their list... If you take their list away, it would take a long time to come back... or that would have to pay a lot of money for advertising...

      So yes... build your list... I happen to teach about lists... And I swear by it...
      When you say "biggest marketers in the world," either you are talking about a very small world (IM/MMO) or your perspective is off.

      When I think of the biggest email marketers in the world, I think of outfits like Bottom Line and Rodale Press, not to mention some of the e-commerce giants like Amazon.

      That said, your actual point is still valid.

      Originally Posted by wolfmmiii View Post

      You do realize that you can direct market to facebook fans over and over just like you can to email subscribers, right?
      Yup, and I'll still take the email subscriber if I have a choice.
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  • Profile picture of the author LaunchPurveyor
    Definitely newsletter subscribers but even apart from that, you don't want your audience to go the extra step of having to send their email to your site's fanpage.
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  • Profile picture of the author The IM Institute
    You own the newsletter subscribers, you don't own likes on facebook so...
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