Marketing for a beginner

16 replies
Hi, my name is Emanuele, and this is my first thread.I'm 19 years old and I live in London.


I'll just go straight to the point: I know a lot about computers(hardware, software and problem solving), so me and my brother have been trying to build up a business using internet ads.


We gathered information about marketing psychology and visual marketing, and we tryied to build our own ad.


What came out is:
Gaming/professional/home Theatering Pc, Get It Assembled Now!! 10% Off On Assembly Price! in Brent NW10 on Freeads Classifieds - Desktop PCs classifieds


Listing views: 4309
ad views: 201
Messages,calls,texts,offers: 0


People don't even ask for information.
Of course the picture is not well elaborated, we would like to upload pictures that represent our work but we didn't build any pc yet.


Is this ad well done? how can it be improved? are there other ways to promote our business via internet?


Thank you very much.
#beginner #marketing
  • Profile picture of the author Riki Stein
    I know nothing about hardware/software, but all I can say from looking at your link is the following:

    1) Learn some copy writing techniques and rewrite the text - you need to grab the attention of your potential prospect and make them realize that you will solve their problems.

    2)Is this the only place you placed your ad? Excuse me if I'm a bit ignorant here - but where are these ads displayed? (How does someone find it?) Are the people you are trying to target, the ones who come on here to find what they need?

    3)I personally would never go back to this website - too many popups and things flying in my face, and I can't even concentrate on what you're offering.

    4)Getting back to this website thing - if this is the only way someone can find your ad, I would suggest doing a paid ad. Gets you taken much more seriously. After all (the customer thinks), if you are a real business you would have enough money to pay for a real ad.

    Again, you didn't mention if you are paying for ads, so I may be off target here.
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  • Profile picture of the author Raydal
    Unfortunately, your results are quite typical for those type of websites.
    There is a reason why the ads are free. Any site offering free ads is
    making money from PAID ADS. Ironic, but true.

    The people who are viewing your ads also know that you didn't pay
    for it so maybe you can't afford to pay for ads so are not doing very
    well. Your ad could be improved yes, but your main problem is
    WHERE you are advertising.

    -Ray Edwards
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  • Profile picture of the author Fingertips
    Hi

    This post isn't personal - I am not having a go at you - just trying to be truthful. I am describing what I see as a visitor to this page, and how I respond to it. I am sure your technical skills are great, but are you a marketer or copy writer?

    1. I don't see a human face - who am I talking to? Who are you?

    2. The advert is boring - confusingly it mentions all about autocad and adobe as well as gaming - it isn't targeted. It isn't offering a solution to a problem. The font is samey - the photo is dire and I wouldn't read it if I wasn't trying to help

    So

    How to improve it...I would ditch this ad - it will do more harm than good.

    I would suggest you start a free WordPress blog and tell people about yourself and who you are. Email the link to friends and customers, and ask for testimonials from previous customers for your site. If you want to advertise you local Assembled PC service - I would use Twitter and Facebook tied in with your blog and your offline advertising.

    My advice would be to build a PC and photograph it with you and your friend looking proud and smart and get some simple flyers printed. Not too many words...Pin them around the town and put them in the newspapers. Stick to one idea - say gaming - but say "We are also happy to discuss your personal requirements" Hope that helps...
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  • Profile picture of the author Jeff Burritt
    Banned
    I would advise anyone to learn wordpress and build their own sites. That way you can control the content and the ads.
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  • Profile picture of the author PrecisionMaster
    Ok so..1) I understood that my ad's text is not good enough, the place where i am advertising as well.
    2)The ad is more effective if i pay for it, isn't it?
    3)It should be more specific
    4)I should learn wordpress and build my own site ( actually i know html4/css3)


    Now, i have a few questions.
    how do i learn how to use wordpress?and even if i learn, i have to learn how to design a website.
    And then, when i have a website? how do i advertise it?
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  • Profile picture of the author Jason Kanigan
    Originally Posted by PrecisionMaster View Post

    Hi, my name is Emanuele, and this is my first thread.I'm 19 years old and I live in London.


    I'll just go straight to the point: I know a lot about computers(hardware, software and problem solving), so me and my brother have been trying to build up a business using internet ads.


    We gathered information about marketing psychology and visual marketing, and we tryied to build our own ad.


    What came out is:
    Gaming/professional/home Theatering Pc, Get It Assembled Now!! 10% Off On Assembly Price! in Brent NW10 on Freeads Classifieds - Desktop PCs classifieds


    Listing views: 4309
    ad views: 201
    Messages,calls,texts,offers: 0


    People don't even ask for information.
    Of course the picture is not well elaborated, we would like to upload pictures that represent our work but we didn't build any pc yet.


    Is this ad well done? how can it be improved? are there other ways to promote our business via internet?


    Thank you very much.
    Free ad site = usually pretty poor quality traffic.

    Popups started appearing right away, making me want to close the tab.

    I still really have no idea what you're selling. The £45 price point is obviously NOT what the reader will be paying so what relationship does it have to the copy?

    10% discount off *what*?

    "Tell five of your friends"...woah. You're saying you actually believe five people are going to hear from this reader, listen to him or her, and then go buy a new computer FROM YOU...

    ...just so the reader can get a new game?

    Not gonna happen. Not in a million years. This set of circumstances is not going to occur. Like Chris Rock alluded to in one of his early specials, who knows if they've even GOT five friends. Heck, if a buyer got ONE friend to buy from you, that would be amazing.

    So in summary...

    > who knows what kind of traffic this ad is getting

    > it's not clear what you're offering (yes, I know, a gaming PC all set up with a bow on it, but it's really not clear) and why the £45 price point is there

    > your call to action is weak and the bonus offer is unattainable.
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  • Profile picture of the author Randall Magwood
    Market it on your own site. And target people who will be most likely to purchase your services. Advertising on a classified ad site as a true (business model)...(i'm waiting for Craigslist gripes)... is NOT sufficient!

    Time for you to learn internet marketing.... not posting ads on classified ad sites. My dog can do that.
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  • Profile picture of the author mysteryleaves
    Yes having your own Domain is very important , full control, market your site start linking like articles, link directory, facebook ect, this will build up traffic for free, hope that helps
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  • Profile picture of the author Barry Unruh
    If you are going to use classified ads in London, stay away from that site and focus on Gumtree. If you want a second one, then use Craigslist.

    All of your classified ads should point back to your own website, even if it is just a simple one to introduce yourself and get them to call you on the phone.
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  • Profile picture of the author gupta78
    Agreed with Jeff, WordPress learning is best idea to control the website and running ads.
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  • first things first.

    Find information on writing good Copy
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  • Profile picture of the author gbarrows31
    Go to Craigslist ... you would have far better luck.. Just saying..
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    • Profile picture of the author Riki Stein
      Originally Posted by gbarrows31 View Post

      Go to Craigslist ... you would have far better luck.. Just saying..
      I agree. Why waste time with a wordpress site...only to have to drive traffic to it....only to advertise what he does?

      Place better ads in better places - is your best solution.

      If the OP is still around to check this thread.
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    • Profile picture of the author Trey Morgan
      Originally Posted by gbarrows31 View Post

      Go to Craigslist ... you would have far better luck.. Just saying..

      Yeah Cragslist alone will beat 50 of those other free ad sites combined.


      I remember I used to post on like 50 classified ad sites a day trying to promote some offer and I would get like maybe 1 response.


      Then I would post on craigslist and I would get like 5-10 responses a day from Craigslist alone.


      I also recommend backpage.com as a decent free ad site. I had some decent response from that site.
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  • Profile picture of the author TexasSteve
    My guess is that the traffic source is junk. You always get what you pay for.

    If it's 100% free, it's probably junk. Either learn/pay for SEO or use paid traffic.
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  • Profile picture of the author colzinfobiz
    I'm not an affiliate for this product - but I can say it's free for now and look's like it has been for quite some time.

    Free Sales Letter Generator

    Practice with it to get your sales copy in order on your own site. Get better and introduce it to your niche. If you have to do paid traffic then it would be more worth your while
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    You can lead a horse to water but you can't make it drink....What if you can't find the water? ;-)
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    http://colsbestbizopps.com
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