Is the $ in the list? If so how to build on a zero budget?

23 replies
Greetings,

I surpassed 200 subscribers today for my fitness niche related list.
I have sold one product in a year and so my fee to get response isn't exactly being paid for.
Not that I am complaining, only this past week after listening to a great audio podcast from a friend did I start emailing every single day. This podcast claimed that a guy with a list of only 768 subscribers generated him $10k/mo in commissions. Yea sure okay.

So the question is, is the money really still in the list?

If it is, how can a person quickly build a list to sell to without spending capital?
Quickly would mean within reason. Maybe 10 new subs a week.

Even 7 a week (1 per day) would help.

At this pace, I may never find success.

I'm providing my list quality I formation and only every few days marketing anything to them, otherwise it's all articles and videos related to my niche of simple fitness and Diet solutions for people who don't want to look like a professional bodybuilder.
#budget #build #list
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    • Profile picture of the author Jeff Lenney
      Banned
      Originally Posted by TotalWebsiteControl View Post

      It is possible to make that kind of money with a good list.
      Brilliant response!!!
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  • Profile picture of the author kevin timothy
    Sir, blog weekly and/or publish a video related to your niche. These can be done with little to no resources. REALLY provide value and educate, and over time you will gain subscribers via the URL you leave in your video description.

    The sky is the limit with your blog. You can have forms in your blog's sidebar, above each one of your posts, etc. Try not to lock yourself into a box...be creative.

    You seem to be very knowledgeable in this industry - so teach us what you know. Let it flow, be natural, but post content (about what you know) consistently. Don't be a robot, focusing too much on keyword placement. Just use common sense with this being careful to NOT interrupt the viewer's flow of reading.

    If you've been a part of your fitness niche long enough you will know the questions people typically ask....so provide the answers. Of course, feel free to conduct keyword research but it boils down to making it readable and valuable.

    Often times when you over analyze this facet of online marketing, you will find yourself left paralyzed. Just do it.

    The money still IS in the list. Try to get into an argument and deny that with a marketing figure with some of the world's largest companies.

    I don't understand why most still question the importance of a targeted (interested) list. After all, having many people to communicate with that know you already will come in handy.

    Hardly anyone pulls out a form of payment right away anyhow. You should expect the early steps first before you see sales.

    THEY STILL USE LISTS.

    Not only do many of them use TV/Radio advertising, they still find a way to end up in your mailbox or inbox. Yes...even fast food companies.

    Don't panic as your list is still relatively small - and there is nothing wrong with that.

    EVERYTHING is wrong with quitting (or being discouraged) when your timing is off. Keep building that thing. Before you know it that list of 200 subscribers interested in fitness will become a list of 2,000.

    Keep educating them. Show them that you are human. Don't over-formalize. Ultimately this will be a game of numbers, probability, and percentages.

    But you have to build yourself a list large enough for those percentages to play heavily in your favor.

    Relax, though. You're in boiling hot niche.
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  • Profile picture of the author BigFrank
    Banned
    Originally Posted by stevenjcampbell View Post

    only this past week after listening to a great audio podcast from a friend did I start emailing every single day.
    If you were mailing to me every single day, we'd part ways after day 3.

    Cheers - Frank
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  • Profile picture of the author BigFrank
    Banned
    Originally Posted by stevenjcampbell View Post

    I'm providing my list quality I formation and only every few days marketing anything to them, otherwise it's all articles and videos related to my niche of simple fitness and Diet solutions for people who don't want to look like a professional bodybuilder.
    Unfortunately, there's you and a few million just like you all peddling the same - whatever you want to call it. It's obvious that you are only in it to make money and because of that, you probably never will.

    How long before you acknowledge that and do something that might bring you even a modicum of success? Something that is rooted in you?

    Good luck.

    Cheers. - Frank
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  • Profile picture of the author thejfoster42
    Originally Posted by stevenjcampbell View Post

    Greetings,

    I surpassed 200 subscribers today for my fitness niche related list.
    I have sold one product in a year and so my fee to get response isn't exactly being paid for.
    Not that I am complaining, only this past week after listening to a great audio podcast from a friend did I start emailing every single day. This podcast claimed that a guy with a list of only 768 subscribers generated him $10k/mo in commissions. Yea sure okay.

    So the question is, is the money really still in the list?

    If it is, how can a person quickly build a list to sell to without spending capital?
    Quickly would mean within reason. Maybe 10 new subs a week.

    Even 7 a week (1 per day) would help.

    At this pace, I may never find success.

    I'm providing my list quality I formation and only every few days marketing anything to them, otherwise it's all articles and videos related to my niche of simple fitness and Diet solutions for people who don't want to look like a professional bodybuilder.
    Although I can't claim to have found amazing success with email lists yet (I'm still pretty new) I've heard of a lot of people setting up automatic follow-up emails on services like Aweber. That way they only write most emails once, and new subscribers are taken care of on autopilot.

    Also for building your list, I've been having some reasonably good success with a tool called SumoMe. It's a little widget that you add to your site via some Javascript, and it allows you to include things like pop-ups etc with an email subscription form in them. If you use WordPress, there's a nice plugin for it. Plus it's free

    SumoMe also allows you to add social media sharing buttons to your site, which is nice.

    Best of luck with growing your list!
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  • Profile picture of the author DubDubDubDot
    The money is in the list, but the money is also in Google searches, the money is in Twitter followers, the money is in Facebook groups, the money is in natural links, the money is in this, the money is in that.

    List building on a $0 budget is going to be more difficult than the other traffic generation methods though. With Twitter you've got people searching and retweeting, Facebook group members will share things to their friends and they in turn join the group, your blog content can go viral to other blogs and so on. But with your list there is none of that. You bear the entire weight of email capture.

    IMHO here in 2015 you build traffic up using some combination of paid ads, SE and social media and then convince them to join your list to receive a little more meat (with the blunt of your content remaining off the list). If you don't have any of that and you want to build a list, you are pretty much screwed. I know that goes against the grain of the forum, but I'm not here trying to sell you anything.
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  • Profile picture of the author Johnny Friesen
    I agree with Kevin 100%. Don't let yourself become paralyzed, and don't be "addicted to the outcome"... you want to become addicted to the process. Don't let yourself focus too much on the results for now, just become an action taker.

    I have been doing daily blogs and videos for 6 months now and just from those sources alone, I am averaging 2 leads per day. Some days it's zero, and then I might get 6 in one day... but it averages out to about 2 per day.

    Getting traction in the beginning is the hardest part especially when you're operating on a low budget. Just decide that you're going to take the actions UNTIL you have the results (and it sounds to me like you have made that decision already).

    Focus on being a real person, and providing content and education relevant to what you're selling. Ultimately, you want to become the trusted source in your prospects eyes, which will lead to them trusting your recommendations so that they will buy what you're selling.

    Kevin made a great point... I have found that my funnel converts to sales at about 2%... not a huge number, but over time when you get enough leads coming through your funnels, it can add up to a lot, and the percentages will start to work heavily in your favor.

    After you've gained traction initially, then it's time to start scaling fast. Learn one paid traffic source (solo ads, PPC, PPV etc...). At this point you will be able to leverage money to build exponentially faster.

    But the free methods absolutely work. Get some great content out there via videos or blogs, include strong call to actions, and be consistent.
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    • Profile picture of the author stevenjcampbell
      Many thanks to everyone aside from bigfrank who appears to need a hug.

      I will. Implement more and take more action, so what can be the best budget way to collect opt in leads?

      Is it true that your list should be worth $1 per email per month?
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      • Profile picture of the author BigFrank
        Banned
        Originally Posted by stevenjcampbell View Post

        Many thanks to everyone aside from bigfrank who appears to need a hug.
        Don't worry about me. I have a dog. :-)

        Cheers. - Frank
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      • Profile picture of the author kk075
        Originally Posted by stevenjcampbell View Post

        Many thanks to everyone aside from bigfrank who appears to need a hug.

        I will. Implement more and take more action, so what can be the best budget way to collect opt in leads?

        Is it true that your list should be worth $1 per email per month?
        That's kind of funny since Big Frank was the only one who told you the honest truth. There is no magic formula for what your list should be worth, and anyone who says that has likely burned through their list 50 times already. So instead of focusing on value and building relationships, they're always building their list to make up from the opt-outs and spammed.

        With that said, I have one question for you- what's your open rate? Because even though you may be marketing to 2,000 people, that number alone means nothing. Part of those addresses are bogus/junk addresses, part go to spam and another large part gets deleted before anyone even looks at it. So you need to look at the metrics to see what your real reach is.

        Back to what Frank said, a list is not made to be abused. You can't unmercifully spam the heck out of it and expect cheery-eyed readers to hang on your every word each day. It just doesn't work that way in 2015. Your list is extremely valuable IF you make your readers appreciate you and show them respect....and it is worthless if you don't.

        So instead of listening to what you want to hear (spam away and people will buy like crazy), I think it would make more sense to listen to logic here and figure out why you've only sold one thing in a year. My guess is that your list is dead, your marketing was far too aggressive and your actual copy lacked inspiration.

        And this is not me being mean- I'm simply answering your question. The money is definitely in the list IF you take care of your subscribers, so you need to learn how to do that and you'll likely be starting over from scratch. But that's okay...you live and learn....and now you've learned what not to do when marketing to a list.
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  • Profile picture of the author Johnny Friesen
    In my opinion (and others can feel free to disagree), video marketing is one of the most powerful. Creating valuable videos is a great way to get people to know you.

    I have spoken with some of my leads on the phone and they've told me that they feel like they know me already, just from seeing my videos. I think social media sites can be powerful too, but I haven't done a lot of testing there yet.

    Personally, my list is bringing in an average of just under a dollar per lead per month. I know there are people who do a lot better, and there are some who do a lot worse. I'll need to work on my consistency as far as mailing out goes

    But yes, that is apparently the industry standard.
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  • Profile picture of the author villano
    Create a lead magnet (offer something for free).

    I created a free wso and uploaded it to warriorplus without any kind of promotion and in two days I already have like 15 subscribers.

    I did it just fir testing the waters and it turned out great.

    Then, set up your sales funnel. That is the backbone of your business.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by stevenjcampbell View Post

      Many thanks to everyone aside from bigfrank who appears to need a hug.

      I will. Implement more and take more action, so what can be the best budget way to collect opt in leads?

      Is it true that your list should be worth $1 per email per month?
      I only know one person making exactly $1/mo/sub. His only product is a paid newsletter that he charges $12/yr for, and he does no affiliate marketing.

      Just like the "prices ending in 7" thing, this $1/mo/sub thing is a number someone pulled out of a dark and musty orifice, which got repeated until it became accepted as fact.

      That said, it's not a bad benchmark to aim for when you first start out.

      As for budget ways to build, the common denominator is going to be finding ways to put yourself in front of your target prospects. A YouTube channel can be very good. So can a blog or podcast. Ebooks on Kindle can be good. None of them requires a huge money investment. In fact, you can do most of them for free. You will have to invest time, effort and skull sweat.

      In today's marketplace, the trick is getting yourself in front of people, and the best way to do that is to borrow the audience of people who already have the attention of the people you want to reach. Things like blog commenting (real, substantial comments, not not just drive-by link drops) or answering questions on sites like Quora. Writing guest posts. Or (use your imagination)...
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  • Profile picture of the author Johnny Friesen
    Great point John... the $1 per month thing is not a "set in stone" number. Some people make more and some make less, and some none.

    The money is in the relationship with the list... not in the raw number of subs. Size matters, but only if you know how to monetize and bring incredible value to your readers.
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  • Profile picture of the author HowardLynch
    If you are only starting with a very low budget, I suggest launching a product.
    Yes, it is time consuming and you'll have to find JVs to work with, but it is abgreat way to build a big and responsive list very fast.

    Also, the only upfront costs happen to be a domain name, hosting and graphics to be designed.
    Hope this helps
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  • Profile picture of the author winnermarketing
    List increase convertions.

    So basically you have to do 2 things:

    - Get traffic: learn very well PPC (AdWords, Facebook and then Bing), use social networks.

    - Optimize your funnel: improves your sales letters
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  • Profile picture of the author Randall Magwood
    How to build a list on a zero $ budget? Go and find money to fund your internet business. Get a job for initial consistency. All of the sales that you make from your website, re-invest back into your business.

    If you get a job, and the amount of money that they give you is enough to pay your rent, buy food for the house, and still give you good advertising money..... while STILL having "play money" left over.... then your budget problem will be on a course to being fixed.
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  • Profile picture of the author celente
    Bad list full of spammed members = $0 profits

    Even a small list of good subscribers that have been offered value, and educated = $ Unlimited.

    Even the gurus, keep scratching their head to see why their list of 200,000 members is not doing well.

    Basically they scam, and spam them.

    But if they reaslised, that you educate first, and add value, and then sell to them down the track this can make you a wealthy man / women. :-) Plus the opportunites are pretty much endless.
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  • Profile picture of the author RichardSalinas
    Money surely is in the list, but to build a quality list that is responsive and opens your mail and clicks through is kinda challenging, you can try creating content article/videos and try to mass-distribute it.
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  • Profile picture of the author writeaway
    If I were you, I'd split test the SNOT out of your list

    Also, you might want to TIGHTEN your squeeze page to ensure that only people interest in the INFORMATION your list sends are on it ... get rid of freebie seekers.
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    • Profile picture of the author fin
      Have you thought about offering online coaching?

      Hard to know if your product is good enough, but you might want to try affiliate products instead.

      It's pretty easy not to look like a bodybuilder. Just don't add weight to the bar or inject vitamin-creatine in your ass.

      It's harder to look like a ninja and do cool calisthenics moves, so they might be more interested in Animal Flow workouts, Gold Medal Bodies type courses, etc.
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  • Profile picture of the author Curtis2011
    You aren't going to be able to build a good list without some expense. I've heard that all the free list building tools have very big drawbacks, such as filling your emails with their advertisements.
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