Need honest feedback on a site.

14 replies
Im working as a consult with this business helping them with..well just about everything.

I already have my thoughts and ideas on some major changes that need to be made, but I wanted to get feedback from a few sources to,see if I'm missing anything.

Im very happy to have found these boards. The information I've learned here is invaluable.m

If anyone has the time to provide a review please share. Be as harsh as you want. Site address listed below.

BrightLivelihoods.com
#feedback #honest #site
  • Profile picture of the author seobro
    Right now, your FRONT page looks very generic. Please do spice it up. Also, I did try to read the captions, but the pictures scroll away.

    Here is a list of errors:
    • Yellow pay pal button, but no price.
    • Read more button at different heights makes it hard to click on.
    • The reality check quiz is missing an image.
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  • Profile picture of the author Jeff Burritt
    Banned
    First Impression: Looks Great!
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  • Profile picture of the author emileybronte
    nice to see
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  • Profile picture of the author quadagon
    I tell you to save us giving you ideas you've already had, why don't you list the changes you'd make and we will add to them.

    You can also answer why you don't just redirect to the other site this company have?
    Signature
    I've got 99 problems but a niche ain't one
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  • Profile picture of the author Libersolis
    Wow I lost this thread and didn't see the replies.

    Ok here are my thoughts

    1. Bland product descriptions. More feature than benefit based. Not hitting on pain points.

    2. No personality on site.

    3. Assessment is not enough incentive to provide email.

    4. Navigation could be simpler.

    5. Sales copy too wordy, fonts too small.

    6. Website images don't have much to do with the services offered.

    7. No description of EBook. Just asks people to get it.

    8. No pricing.

    9. Looking at the front page, it's hard to get an idea of what the company does.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Libersolis View Post

      Wow I lost this thread and didn't see the replies.

      Ok here are my thoughts

      1. Bland product descriptions. More feature than benefit based. Not hitting on pain points.

      2. No personality on site.

      3. Assessment is not enough incentive to provide email.

      4. Navigation could be simpler.

      5. Sales copy too wordy, fonts too small.

      6. Website images don't have much to do with the services offered.

      7. No description of EBook. Just asks people to get it.

      8. No pricing.

      9. Looking at the front page, it's hard to get an idea of what the company does.
      You've hit the high points. It really boils down to "so what" for visitors. There's really nothing on the home page to draw people further in, nothing about what they can expect to gain.

      If it were me, I'd get rid of the generic "inspirational" photos and psychobabble descriptions. Replace it with real life case studies showing what actual people have gotten out of each package, even if you have to follow the reality show model of "names and details have been changed to protect privacy."

      The CTA should be taking the quiz, and trading an email address for the results.

      The book offer is a joke. "Get our book" with a link to a shopping cart buy button, and no actual description of what is in the book? Even Amazon can't get away with that one.

      Good luck - you'll need it.
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  • Profile picture of the author Libersolis
    Thank you. I've made the suggestions you have recommended here.

    The site gets 500-800 visitors per month, but no conversions. The majority of people click on the about page and then leave.

    What I'm struggling with is changing the perception that the site actually hinders sales.

    The focus has been on increasing visitors, but I don't think it matters.

    The services are excellent and people who sign up for them really like them, but that isn't enough to get people interested.

    And when I mean interested I mean interested enough to email questions or even take the assessment.
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    • Profile picture of the author savidge4
      Originally Posted by Libersolis View Post

      The site gets 500-800 visitors per month, but no conversions. The majority of people click on the about page and then leave.
      Seriously forget everything else and read this over and over and ask WHY does this happen? Then... Hit the "About" link and look at what is there.

      As a CRO specialist.. if these were my clients I would drop in a heat map tracker. With this you can see visually what these 500 to 800 people are doing.

      I can already tell you what they are doing. they are loading the home page. Look at this above the fold.. what would you do? click the about button. then go there, again above the fold... ok nothing is there lets scroll down... "Blog.. - read more" or "We transform dreamers into doers - read more"

      Not exactly what I would call conversion language. You need to create a USP ( Unique Selling Perspective ) and one that can be understood ( we Transform Dreamers into Doers - aint going to cut it ) The site owner..im sorry is DREAMING - at this point I would not want her to teach me anything.

      "We Develop Confidence and Clarity in Your Career Transition" - and even this is a bit open ended....

      Looking around a bit I found:

      in a career transition and need direction
      in a job search and need motivation
      over your job and don’t know what to do next
      loving what you do and want to up your game
      an entrepreneur and need to focus on your best idea
      a leader wanting to leave a legacy

      One sentence that sums that up.... "Vision and Development for Your Career Path" Now the classes start to make a bit of sense.. there is a direction to go with. Not just personal growth. - Hey! that would give it "vision, and a point to develop from"! LOL

      Aside from the price missing all the way around... where are these classes located? there is not an address to be found anywhere on the site ( footer location panel would be fantastic ) and for each class.. including city and state not to mention the location of the class would be a great start at possibly getting online sales?

      The site without question is an absolute Train Wreck. Please don't let all the kind words above fool you.. there is just short of nothing in terms of online conversion value with this site. There are pieces that could be used... but nothing by any means put together to accomplish the goals intended.
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author Fingertips
    Hi Libersolis

    The real point is "who are you trying to sell to, and what will your products do to solve their problem?"

    The first thing to do is get inside the head of the people you want to buy your stuff. I clicked on your site and then left again to be fair to you, because I wanted to react like a typical visitor.

    OK Say I am a 60 year old who is coming up to retirement, and want to start a business from home to replace and support his pension when he retires.

    Before you dismiss this idea - remember this guy has the $$ you want. He has worked for years and has what's called disposable income. He can afford to buy your products if they will help him.

    So you decide to market at this 'niche'. You can chose any other niche - health - people leaving university with no job - single mums - it's up to you. But let's go with this one.

    Now you get inside their heads and think - 'what are these people looking for? They want somebody they can trust. They want simple solutions to their problems...'

    Can you provide this?

    Maybe they have been trying for a year to earn some money online, and are about to give up like I was 12 months ago?

    Then I saw an email ad which said "if you have been struggling to earn your first ever online income - maybe I can help you...Let em show you how to use an already built sales funnel to earn $1000 single commissions..."

    If you can provide a solution to somebody's problem then they will buy your stuff. Don't be scared to communicate one-on-one with them on Skype or something. Talk to them.

    "Hi I'm Richard. Thanks for looking at my site. Is there anything I can do to help you start your business?"

    Don't try and sell anything. Just talk to people and try to help them. Trust me - you will get sales...

    When I started out last year - I chose to work with a mentor who answered the problems I had. I trust this guy now, and meet up with him to get help moving forward. And yes - I pay him. That's part of the deal. (In fact he doesn't often charge me lol). His help was what I needed. What I am trying to say is that you must engage with the people you are trying to sell you stuff to.

    Hope some of this helps...
    Richard
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  • Profile picture of the author Vendzilla
    Here's what I see,
    I go to the website and do a quick look and have no idea what the website is about.
    The description in the meta tags says Live Your Genius , you are no describing anything
    Again, no idea what this is suppose to be.

    And a pop up in the faqs page made me want to leave right then
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  • Profile picture of the author FayeMcMullen
    It's great but you need to niche it down a bit, As others have mentioned, it's kinda generic.
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  • Profile picture of the author tsubibo
    Looks good, but the first time I saw it I never thought that it would be selling something. It is nice though. Clean lines and no clutter.
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  • Profile picture of the author SapirVelis
    I would have make the logo of the company smaller, because it is so big that I didn't really catch the name of the company- and I think you would want people to remember the name and the design.
    Another option is to add a smaller logo in the left corner .
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  • Profile picture of the author ShannonWhite
    I think the sites looks alright. The ebook could do with a description and also a price.
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