Futuristic Internet Marketing: Are You Getting Ready?

10 years ago

Interesting question to place on a forum like this where most people is still trying to "catch up with" and "process" what's happening in the present ... much less the future.

This is definitely not a ... "what would you do with $100" or "If You Were Desperate" type question (or people confusing a market with a niche), like you normally see in this section. Along with the scores of people anxious to answer them. (Yawn)

Not sure how many responses you'll get, but thanks anyway for posing a challenging thread to break the normal monotony in this section.

Your question is spot on. It can pay monster dividends to those who can look up from running on their hamster wheel long enough to prepare for the future.

In fact, there's a ton of lucrative niche markets people can jump in now regarding the driverless car, drones, robotics and other ground floor markets. Especially now while the majority still have their -- heads buried in the present, stuck in a rut, or sleep in their comfort zones.

But when it comes to marketing itself, the Swiss Army Knife of "Futuristic Internet Marketing" is in mastering the future of "digital platforms".

Whatever you choose to market in the future, getting and staying ahead of the curve will pay huge dividends. A large part of your competition will burn out having to learn (sigh) yet another "new" technology. Trust me.

That in itself will open a ton of lucrative Niche Opportunities, Niche Businesses and Niche Markets for those who start preparing now. This is where many new marketers will leap-frog over older, established businesses.

Here's a powerful article from the Harvard Business Review regarding this powerful subject.

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writeaway

10 years ago

Good post, Prof. TRENDSPOTTING is a crucial skill to have in IM.

If you focus on a hot up and coming trend, you have less competitors to hassle with.

You also get a headstart in building a solid brand in a potentially big niche.

There are several ways to spot trends.

My favorite is to monitor high value industry blogs for new jargon.

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TrumpiaTim

10 years ago

Awesome read, it's always important to spot the trends early and anticipate what's going to be hot next so you're ahead of the competition.Otherwise you're always going to be playing catch up.

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SchoolofKA

10 years ago

Reminds me of the legal marijuana industry. Same exact thing. Do you realize how big that will become? All the possibilities? Here is a little insight: Marijuana Tycoons

Originally Posted by professorrosado

Once in the game, one should compress the time it takes to learn the basics and become a regular performer in your viable niches.

The question often becomes, "how do I make real money online?"

One of the realizations should be to look for and establish yourself in expanding and/or emerging markets.

One such market is begging for players: the driverless car.

Have you sat down to think what possibilities this opens up? Where is the mass of online traffic going to come from? Will it change significantly because of the expanded non-drivers driving to and fro? Are you app savvy? Mobile friendly?

What innovation and new services would this create for regular IMers. The Big Boys already have their eye on this, where is yours?

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The Niche Man

10 years ago

Originally Posted by SchoolofKA

Reminds me of the legal marijuana industry. Same exact thing. Do you realize how big that will become? All the possibilities? Here is a little insight: Marijuana Tycoons

Interesting article. Yes, marijuana will create a lot of new tycoons. But after stringent government regulations, competition and the general leveling off of the industry the big money will be in the suppliers as opposed to the dispensaries. As things go eventually there will only be a Big 3 left out of the hundreds(or thousands) that exist now.

The one's left standing will be the suppliers, much like in the Gold Rush days. Where the ones to profit most were the suppliers ( the ones who supplied the shovels, picks and other support). Long after the 'gold strike miners' went broke the ones who supplied them are still going today. That's a lesson us Internet Marketers can (or should) learn from.

Here's 3 examples of people whose companies you may have heard of.

In 1853--according to legend--this man stitched a pair of pants out of canvas; sturdy pants that later became popular with the miners--very popular. His name: Levi Strauss (left). But during the gold rush, Strauss was best known for his prosperous dry good business. It wasn't until 1872 that he added a critical innovation to canvas pants, the metal rivet--a breakthrough that would change the course of American fashion.

This New York butcher decided one day to walk to California. Eventually, he opened a meat market in Placerville--and later took his profits to Milwaukee, where he set up a meat processing plant. His name was Phillip Armour (right), and the Armour meat packing company became one of the nation's largest (Oscar Meyer meats).

These two businessmen also looked west and saw opportunity. Sensing the unsettled atmosphere in California--they offered what many miners desperately wanted: stability. The offered secure, honest banking, transportation, even mail delivery. They were Henry Wells and William Fargo (above). Their company, Wells Fargo Bank, became a giant in the banking industry.

"It will probably go the same way with the current Marijuana Industry. Suppliers to the industry will be the only one's left standing after the smoke (pardon the pun) clears."

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SchoolofKA

10 years ago

Marijuana Tycoons is in reference to entrepreneurs making money in the industry, NOT just entrepreneurs making money by selling marijuana or the supplies to cultivate. Cannabis is part of the industry, supplies is part of the industry, but they both equal only part of the industry.

Most businesses that have started in the recreational marijuana industry have nothing to do with selling cannabis or providing supplies of cultivation or sale. For example, to name a few:

-cannabis humidor company
-designer pipe/vape carry bags
-monthly paraphernalia clubs
-marijuana websites
-marijuana tours
-marijuana ad networks
-glass and goods shops
-yoga infused cannabis class
-cannabis infused art classes
-marijuana bed and breakfasts

As for actual product, I disagree with the assessment that suppliers will be the only ones left standing. One major difference between the Gold Rush and the so called Green Rush is: when gold is gone, it's gone... but with cannabis, it will keep growing. With that said, look at the beer and wine industry. Suppliers are not the only ones left standing. Many entrepreneurs have followed their dreams by brewing their own beer, thus, the craft beer industry. Same with wine.

This industry is not just going to be about product and suppliers. It's going to be bigger than that. Cannabis infused yoga classes and cannabis infused art classes are very telling.

Originally Posted by The Niche Man

Interesting article. Yes, marijuana will create a lot of new tycoons. But after stringent government regulations, competition and the general leveling off of the industry the big money will be in the suppliers as opposed to the dispensaries. As things go eventually there will only be a Big 3 left out of the hundreds(or thousands) that exist now.

The one's left standing will be the suppliers, much like in the Gold Rush days. Where the ones to profit most were the suppliers. Long after the mines closed down the ones who supplied them are still going today.

Here's 3 examples of people whose companies you may have heard of.

In 1853--according to legend--this man stitched a pair of pants out of canvas; sturdy pants that later became popular with the miners--very popular. His name: Levi Strauss (left). But during the gold rush, Strauss was best known for his prosperous dry good business. It wasn't until 1872 that he added a critical innovation to canvas pants, the metal rivet--a breakthrough that would change the course of American fashion.

This New York butcher decided one day to walk to California. Eventually, he opened a meat market in Placerville--and later took his profits to Milwaukee, where he set up a meat processing plant. His name was Phillip Armour (right), and the Armour meat packing company became one of the nation's largest (Oscar Meyer meats).

These two businessmen also looked west and saw opportunity. Sensing the unsettled atmosphere in California--they offered what many miners desperately wanted: stability. The offered secure, honest banking, transportation, even mail delivery. They were Henry Wells and William Fargo (above). Their company, Wells Fargo Bank, became a giant in the banking industry.

"It will probably go the same way with the current Marijuana Industry. Suppliers to the industry will be the only one's left standing after the smoke (pardon the pun) clears."

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kk075

10 years ago

Originally Posted by professorrosado

One such market is begging for players: the driverless car.

If you really look at the niche, then you'll see that Google has pitched the driverless car to EVERY auto manufacturer in the world and all of them said no. None of them want it, despite Google having 7+ years and 7 million miles without a single at-fault accident (although their cars have been hit 14 times by others, none were the software's fault).

However, Google will be the first to admit that the technology is not quite ready for public consumption yet since they are still tweaking the algorithms, and they announced last year that they are going to go ahead and produce their own automobiles with this technology if a major manufacturer doesn't come on-board by 2017 (when they expect to be ready to move into production).

So I don't see this as a niche to make money from...not directly at least. Maybe 10 years from now Google will offer a way to retrofit existing cars, but you'd better believe that their patents are going to keep them locked in this niche for decades. And to compete against Google on Google....well, that just doesn't make much sense. There are thousands of better niches to pursue where there is big money available today.

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professorrosado

10 years ago

Originally Posted by kk075

If you really look at the niche, then you'll see that Google has pitched the driverless car to EVERY auto manufacturer in the world and all of them said no. None of them want it, despite Google having 7+ years and 7 million miles without a single at-fault accident (although their cars have been hit 14 times by others, none were the software's fault).

So it was with FORD when he wanted to produce cars for the masses...the big boys also laughed at him - the rest is history. Google should take a page out of history and compel themselves to innovate. They will stand to be immortalized by history as FORD is and so too any marketer with a vision and a passion for the same.

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kk075

10 years ago

Originally Posted by professorrosado

So it was with FORD when he wanted to produce cars for the masses...the big boys also laughed at him - the rest is history. Google should take a page out of history and compel themselves to innovate. They will stand to be immortalized by history as FORD is and so too any marketer with a vision and a passion for the same.

That's definitely what Google will do...because they're no Henry Ford and they don't have to finance a thing to make their plans a reality.

At the same time, however, there's really not a natural way for an affiliate marketer to cash in on this one. Are you going to build a site to sell a $50k car...when it's already plastered all over the net by Google? In reality, there will likely be no affiliate program and the fan sites taking traffic towards other affiliate opportunities will quickly find themselves de-indexed. That's just how Google rolls.

In other words, this is a horrible idea from an internet marketing standpoint. Virtually ANY PRODUCT would be better than this idea, simply because of who owns it. No company on Earth can out-market Google and it would be foolish to even try.

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professorrosado 10 years ago

Originally Posted by kk075

No company on Earth can out-market Google and it would be foolish to even try.

I disagree with you entirely. It would be foolish not to! This is the mentality that limits innovation, ingenuity and the entrepreneurial spirit. In every industry, there have always been people who said "this or that cannot be done and it's foolish to even try". If all you're looking at is making a few dollars each day, then indeed, why bother? But even you must admit that Google didn't think it foolish to try to be the #1 search engine in the world - they certainly were not the only ones trying.

That "why try it" mindset may be well and fine for 99% of the people, but why discourage the one who could, should and would? Google has no right in the universe to be the one and only at anything! So why extinguish the spirit of people trying. The effort in itself, no matter how futile, may lead to new ideas, techniques and great successes.

This thinking would have stopped Steve Jobs from inventing just another computer - after all IBM was top and then Microsoft dominated the business and home PC markets. If an entrepreneur has a dream and a vision, he should pursue it and we all should respect that. At the least, learning shall foster new things - that is the best outcome possible.

Why give Carte Blanche to Google, Fiverr, Blockbuster or any market dominating and established business for that matter?

The OP reference to the Driverless Car was just an EXAMPLE of a future development that will impact the Internet Marketer in various ways.

The thread is not just about that innovation but about ANY innovation and our place in relation to it. I'm sure you got that - just wanted to help get the thread re-focused on the important aspect of early positioning and the advantage of looking ahead as a marketing strategy.
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- savidge4 10 years ago
  
  I don think many are seeing past the car itself... you get in it drives.. well how does it do this? it uses satellite technology. But lets take a quick step back and look at technology in cars today. Chevy in their commercials are touting internet in their cars. How are they doing this? Cellular technology right? Car stereos today we can directly input or iPhone and android devices.
  
  Where does Google stand in the "Internet for the masses" race? they are all in with fiber right? are we starting to see the gap? Google MAY build cars in 2017... MAY. if they do it will be a very small run.
  
  What gets REAL interesting in all of this is if we look at Satellite Internet. Right now there are 2 companies give or take ( 2 BIG players ) there is Via Sat that uses the name Exede and used to be Wild Blue They have 3 Satellites in the air and another on the way in the next year or so. You then have Hughesnet and they have something like 13 Satellites in the air ( That support North America ).
  
  Is there enough bandwidth to run 1,000,000 cars much less 1000? and the answer would be no. BUT there is a start-up that is suggesting launching 200+ Internet Satellites... What business do you think they are after?
  
  So now you have basically a google app on wheels... and anyone that is up on trends will know what "beacon advertising" is... Forget affiliate offers.. that's lame... This here is big boy stuff. This is developing APP CO-OP's and every time one of those cars goes past a beacon... stop here for a 25% discount now. It no longer will be the GPS saying "Make a U turn when possible" it will be the driver / primary passenger.
  
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EldonArredondo

10 years ago

Originally Posted by professorrosado

So it was with FORD when he wanted to produce cars for the masses...the big boys also laughed at him - the rest is history. Google should take a page out of history and compel themselves to innovate. They will stand to be immortalized by history as FORD is and so too any marketer with a vision and a passion for the same.

Nailed it, well said and this post made me realize how far behind I am! haha

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quadagon

10 years ago

I don't want a driverless car but a self drive winnebago where I can eat, sleep, work and relax that's a winner.

I think online shopping will go the way of fast food delivery and we will become more and more of an instant society.

I can see a big market for micro media production companies with small/portable studios. Shooting YouTube ads with 1hour turn arounds. Actually if I was starting from scratch I'd be all over learning video.

Amazon will do to videos what they've done to books with some form of kdp for video content creators.

and dna based medical treatments will be the vogue thing in the next decade.

Oh and one last thing credit card companies/banks will jump into media production

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tomsmart80 10 years ago

Actually the future is now .What fascinates me is the moment IM catch on to Bitcoin
we will see a revolution in society worldwide.
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RaymondPreble

10 years ago

Great post, I do consider myself app-savvy but this is most definitely next level stuff..

Needless to say early adoptors will get the most warm..

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TexasSteve

10 years ago

With the driverless car, audio won't be the only option!

A whole world of optical advertising will be emerging once this reaches market for the masses.

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Futuristic Internet Marketing: Are You Getting Ready?

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