Tips for selling an online product to brands.

5 replies
Hi guys,


I'm a literal newbie in the area of sales and marketing online products. I work for a startup that provides a contest creating/management platform.


Our product is built to supersede basic Facebook contest mechanism. We provide many benefits and primarily pitching to the brands in a way that they can use or product for improving their customer engagement programs by using the unique contest model of ours.


I'm trying to sell the product by directly contacting marketing people of brands on LinkedIn, but as of now my efforts lead to zero responses.


I'm looking for tips from people who have done similar sales pitching/marketing (preferably online) and any direction you guys give is appreciated.


P.S. If I'm in the wrong forum please inform me.
#brands #contest #contest website #marketing #online #product #sales #selling #tips
  • Profile picture of the author AntonioSeegars1
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    • Profile picture of the author himanshucr
      Originally Posted by AntonioSeegars1 View Post

      1. I create a website, and I fill it with longtail keywords that relate to what I'm offering so that I can bring in traffic from search engines.
      A site is already there, albeit it requires SEO revamp.
      Originally Posted by AntonioSeegars1 View Post

      2. I search the web for people looking for solutions to a problem that what I'm offering can fix, then I interact with these people and provide them with a link to my site without telling them that I own the site. This strategy brings me direct traffic from a wide array of places, and since I don't tell people that I own the site that I'm linking to, it keeps them from feeling like their being sold to.
      This is where I'd like to have some tips. How do you identify the right person. A lot of people I contact on LinkedIn seldom respond. Are there any other sources to find people or just a regular targeted Google search? It'd be great if you can share an example.

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  • Profile picture of the author richasharma
    make proper website with all the details and pictures of ur product. add all the contact information.
    make ur site live on server
    do proper advertisement of ur website through social media sites like Facebook, g+, LinkedIn etc..
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  • Profile picture of the author cookiesfromhome
    Banned
    To promote your product online you need to create website related to your business and do seo of that site as well as use social media network to promote your site and also to get target customers.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by himanshucr View Post

    Hi guys,


    I'm a literal newbie in the area of sales and marketing online products. I work for a startup that provides a contest creating/management platform.


    Our product is built to supersede basic Facebook contest mechanism. We provide many benefits and primarily pitching to the brands in a way that they can use or product for improving their customer engagement programs by using the unique contest model of ours.


    I'm trying to sell the product by directly contacting marketing people of brands on LinkedIn, but as of now my efforts lead to zero responses.


    I'm looking for tips from people who have done similar sales pitching/marketing (preferably online) and any direction you guys give is appreciated.


    P.S. If I'm in the wrong forum please inform me.
    OK your approach is in the right direction, but there are a couple of problems that are likely killing your chances.

    You haven't described your process, but I'm guessing you are InMailng them with something like, "Hey, I have this product! You should buy it!"

    Two issues right there.

    One, LI InMail has become a TOTAL Spamfest in the past couple years. I mean, it's garbage. I get four or five InMail messages a DAY containing the exact same content...from completely different profiles.

    There are a huge number of fake profiles now. I used to report them, and once uncovered a ring of automotive shop fakery, but I don't bother anymore. And I don't approve any connections unless I really know them and they've contacted me outside LI.

    Two, I'll bet the tone and purpose of your message are too direct.

    "HI! WE JUST MET, NOW LET'S GET MARRIED!"

    I would use LI to find legit decision makers at legit companies...and then try to contact them using some other method than InMail.

    Your messages are probably getting ignored or deleted in the Weekly Deletion Spree (regular people don't log into their email, InMail, and other online accounts as often as we do.)

    So get the contact, then use a different media for contact.

    And the first objective of your first contact should be to get people who have problems your solution fixes to stick up their hands and say, "Yes! I have that problem!"

    Get them on a list to continue to market to them.

    Could they buy in one "touch"? Sure. Will it probably take several? Yes.

    Expecting a sale on the first contact every time is a recipe for disappointment and frustration. I know a thing or two about selling.

    And this is B2B, so stay away from the hype-y "OMG YOU NEEEEEED THIS NAO!" IM language and tone. Calm it down. "We do this. You have this problem? I don't really care whether you do or not, but if you want my help, get on board. Here's how." That's the right tone for B2B.

    If you don't start a conversation effectively, you don't GET the rest of the conversation!
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  • Profile picture of the author FreedomBlogger
    Have you tried Search Engine Optimization to rank for keywords related to what you are selling?

    That would be a great source of targeted traffic to sell your service and product here.

    You are going to spend way too much time going from person to person, pitching. That is just not a very smart way to market online.

    You will have to go through many No's to get to a few Yes's. You know what I mean?

    You should learn internet marketing strategies to drive targeted traffic, instead. And go from there!

    There are many ways to reach out to potential customers online. You just have to invest in the right education, and take a lot of consistent action!
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