It depends on what works best for you. If you wish to get more traffic from SEO you need to post fresh content continuously. Also if you have an email list subscribers you need to post fresh and informative posts to keep them engaged. Some concentrate more on advertising there website because that works best for them or brings more sales.

Depends on your passion.

If you are passionate about writing and coming up with fresh content, by all means do that and find a partner to do the marketing side.

But if you're a marketer, outsource the writing part and focus on driving quality traffic to your website.

For some people, posting content is marketing. It's Content Marketing.

Depends on the phase of the project I am on. I'll go ahead and admit everything is set up, blog, sales pages and so forth.

Normally about 80% content promotion and 20% writing. There are two main reasons for this:
- I research and write quite fast, been doing it for a while and enjoy doing it
- Doesn't matter how good content is if no one is reading it is utterly useless

I post twice or thrice per week, depends if I am doing something else or more focused in building content.

Cheers
Dan

Content is a part of your overall marketing strategy.

I spend time generating content each day - that content may be on my own site and then re-purposed for various social platforms (most of my content development) or could be targeted for sites like Medium, Linked In, Slideshare or Youtube (video) but typically leads back to either other content on my site or an actual squeeze or offer page.

In addition - I spend time on advertising and securing affiliate for some of our products which are additional marketing efforts.

Then, of course, there is the creation of the products themselves - either content for info products (ebooks, membership sites, coaching programs, etc...) or content for pre-selling/selling affiliate products. Amount of time on this is highly dependent on where we are in launching a new product or site - sometimes it is mostly product development, other days if we are in full marketing mode it is 90% marketing.

Jeff

For me marketing for sure. Creating content probably twenty percent of the time, which are primarily youtube videos.

The rest of the time I am tweaking my sales funnel, adding emails to my autoresponder, buying solo ads etc.

I used to believe that you have to update FREQUENTLY to make money online.

Then I listened to Brian Dean and update less frequently.

Sure enough, my income went up.

Lesson? Focus on promotion.

Focus on building a brand.

Your content is a MEANS not an END in of itself. Remember that.

I think it depends on your reach, and how connected you are in your industry.
When i first start a site, I spend most of the Time (80-90%) writing content, I'm a very firm believer that content is king. Once I feel the site has enough content, then I'll work on marketing the site and getting the word out.

Depends on the age of the site and the size of the niche. On some sites I'm done with 20 pages of content, on others I have hundreds and I'm still going.

Definitely majority of my time will be spent after marketing, for me it's a no brainer..

In the beginning I definitely spent the most time marketing. It didn't take nearly as much time to get the content I need it on the site as it did to tell people about it. Now I don't have time for either because I have a lot of customers that keep me busy everyday.

Nowadays i spend most of my time marketing my site. WarriorForum is the only place where i post new content on a property that isn't mine. But i don't mind. The creating new content part was for future automation. Now it's automated, so all i have to do now is drive traffic, and let my sales system handle the process.

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