Few days ago I had a good idea for one local company to expand their business. I have done some keyword research and the numbers were very promising. So I decided to offer my PPC services and some other online promotions using articles.
So I grabbed my phone and called the firm. The secretary answered and she schedueled me for the next day.
Next day I went to the firm. The boss was an older man and we spoke for 1 hour. He said "Yea yea internet, we get thousands of mails from all over the world". I was talking about PPC and tried to explain how it works. Then a guy entered the room. "Meet our web designer" said the man. I thought "Here's a guy who would help me to sell my services". Again I started talking about PPC and article marketing and the young guy said: "Yea yea - you mean SPAM..." nodding his head. I almost started laughing my ass off for such a claim. It obviously stated the guy didn't knew nothing about IM and the way things go around.
I asked him "what about your website statistics? how many visits per day your website has"
He stood up streching victoriusly saying "we have 20 visits per day". He was so proud saying that.
I could hold it anymore and I started laughing. I thought one says we have thousands of mail coming each day and the other one says only 20 visits per day. So I asked him does he uses some mailing services. He said "No! Everything comes from the site". So I'we said: "If I understand you correctly you have 30,000 mails from 600 visitors??". The guy said proudly: "It is all in the design". After that I just said goodbye and started doing something that doesn't involve my country firms and business.
I just wanted to state that this firm is very good when you compare it to the other firms in my country. The main terminology of our firms is: "when I type my website name in google it shows first". Many firms don't even have their websites, and the one who do only have poorly designed web shops with poor rankings in alexa (no visits).
I cant believe that people in my country only do offline biz. We have about 100 websites that are good and all the rest is crap.
Now can you imagine a look on a peoples faces when you say "internet marketing"