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Terms & Conditions: What do you need to add when you switch on Google remarketing?

by marih
2 replies
Hi!

Have been using the forum as an amazing resource for a while, but this is my first post

Am currently finding a T&C's template for a website (based in the US) that will sell online products (ebooks). I want to use remarketing.

When I switch on Google's remarketing and update the analytics code, I understand a cookie will be placed on the visitors's computer.

Would love to know from someone with experience what your legal responsibility is:

1. What needs to be put in the T&C's?
2. I've seen some big sites have a pop-up or hello bar type notificiation that cookies are being used, is this necessary for everyone? Only in the EU? How do you go about this?

Thanks so much for you time
#add #conditions #google #remarketing #switch #terms
  • Profile picture of the author RyanLB
    You need to disclose what is happening in clear, straight-forward language.

    The real answer here is to consult with a lawyer. I realize it SEEMS like a small issue and a lawyer might not seem necessary but it could come back to bite you later. There are also contract review services online that could save you some money - https://checkacontract.com.

    As far as the cookie popup bar - I don't think that it is legally required. Plenty of websites place cookies and don't have a large bar notifying you about it.
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    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
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  • Profile picture of the author marih
    Thanks for your answer. Do you have experience with this yourself?

    I found https://wordpress.org/plugins/auto-t...rivacy-policy/, which includes a cookie statement.

    Would love to hear what others are doing too!
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