Hey guys.. anyone having success advertising with text messages?

I just signed up with a service and want to start integrating this
media in our marketing.

Don't know yet whether to send them to a website or a recorded hotline
they can call immediately...

let me know your thoughts!

One idea I had was testing those ads they play right before the movie
starts... since everyone has their phone with them, they could text to
get more info and then send a followup a few hours later!

And they'll be in a great buying mood since they just saw "Hangover" for the second
time like I did! :-)


- Ken