One Solid Website w/ Amazon Affiliate

8 replies
Hey Guys!,

I've done a lot of reading here on Warrior Forum and my key interest is Amazon Affiliates.

I notice people often talk about having multiple smaller niche sites to promote these Amazon products. However... why not have one larger website that talks about a multitude of products?

As an example: A website about fishing. It has a forum where people discuss fishing and writes articles about fishing and some of which are Amazon affiliate articles on maybe a particular fishing pole or the best lure... just a niche product within fishing.

Would the fishing website be able to out perform a bunch of smaller niche sites or at least perform as well?

It seems it would be easier to maintain one website like this an "authority" site compared to having to manage 50 small niche sites.

Thoughts..?
#affiliate #amazon #amazon affiliate #authority website #niche website #solid #w or #website
  • Profile picture of the author wolfmmiii
    You are absolutely correct. However, most marketers on this forum want to do as little up front work as possible and building a REAL website is seen as doing too much work.
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    • Profile picture of the author WesleyBlake
      I started down the path of the example fishing site. Growing a community and talking about products here in there with articles while also writing about other content related to the community.

      Makes me feel a little better knowing I can potentially make as much or more this way.
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  • Profile picture of the author Jeffery
    In many ways you are right, but the bottom line is high quality traffic (HQT) and high quality content (HQC) that is original and unique. My own formula to earn money with Amazon Affiliate sites always starts with: HQT and HQC related to the Amazon Affiliate Product (AAP).

    One of the major tricks of the trade is to ensure the content (articles) are monetized with related amazon affiliate products that have a proven track record of sales. Just like any niche the HQT and HQC must be related to the amazon affiliate product. Example of doing it right: HQT may come from people and media outlets that attended an event that your company sponsored, the HQC derives from the people that commented on the products sponsored at the event, and the website monetization is 'only' for the products commented on by the people/media that attended the event.

    The main trick of the trade is Media Rights (MR). There are many ways, but a good start for a beginning business is to own the MR and sell the MR to other website owners (competitors) that pay your company to share your companies HQC on their websites. And the trick to that is to ensure backlinks.

    Best of luck.

    Jeffery 100% :-)
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    • Profile picture of the author kilgore
      I totally endorse the idea of larger websites, rather than microsites. The main reason: repeat customers.

      Take your fishing example. Imagine you did what most people on the WF advocate: Make a crappy review site. What you'd have would be 10 fishing poles that you'd have (poorly written) reviews for. And of course you'd have the obligatory product comparison matrix. You'd then likely recommend people either (a) buy the most expensive pole or (b) the one that has the highest star rating on Amazon.

      But what have you given your users that they can't get on Amazon? Nothing. They can easily go directly to Amazon.com, find fishing poles, sort by the average customer rating and find the top 10 fishing poles with reviews that are probably 10 times better than what you've written. As for your product review matrix? Probably it'll have things like weight of the pole -- things that nobody really cares about anyway.

      And because you've offered nothing they can't get on Amazon, there's no reason for someone to come back and buy something from you -- even in the unlikely event that they buy something from you in the first place.

      On the other hand... With a larger site, you'll have poles, reels, lines, lures, books, t-shirts and anything else that might be appropriate. Even stupid gag gifts like those talking fishing clocks you see at every garage sale are fair game.

      And so when someone buys a pole from you and has a good experience (because you've actually taken the time to make sure that (1) the products on that your recommending are the best ones for your customers and (b) your website is well implemented and well organized), they'll come back to you when they need lures (which though I'm no fisherman, I imagine people who are probably buy a lot of). And they'll even tell their friends about this great site where they can find anything they need for fishing...

      One thing though. Though like I said, I'm not really into fishing, I actually think fishing isn't a bad topic for a site. One test I'd run is whether Amazon has an overall "fishing section" on their website. If they do, you might want to consider narrowing it down to a topic they don't have. Fly fishing? Deep sea fishing? Fishing for kids? Basically, I'd try to spin what I'm doing in a way that (1) you can imagine there being a strong demand for but (2) it would be hard to meet that demand just by going to a few categories on Amazon. Fishing already seems pretty cross-cutting -- which is good -- but you still might want to narrow down who your real target customer is going to be. And obviously, this applies even if fishing is just an example and you're really thinking of some other topic.

      Anyway, best of luck!
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  • Profile picture of the author e-service
    Thanks Wesley for opened this theard and also thanks for comments.
    I'm thinking with a business with amazon affiliate and i have question like Wesley. Which one is better for amazon aff business between microsites or large site?
    I think we should open new theard with pool so we can vote which one is better. It will helpful for newbie like me
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  • Profile picture of the author Benshems
    I wish someone expert advice me if my blog is suitable to amazon affiliate or i did a wrong mistake when i choosed it.
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  • Profile picture of the author starlox
    Yes it would be better to have a bigger niche that covers many things, but why people don't do this is because it's harder to rank for something like fishing than it's for specific fishing rods. Before you start taking such a large task, see if you could rank smaller market, if you can't tackle smaller market than there is no point going after big fishes. Most likely they are authority websites and you can't do nothing about them.
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    • Profile picture of the author Sid Hale
      This is sooooooo wrong.

      Originally Posted by starlox View Post

      Yes it would be better to have a bigger niche that covers many things, but why people don't do this is because it's harder to rank for something like fishing than it's for specific fishing rods. Before you start taking such a large task, see if you could rank smaller market, if you can't tackle smaller market than there is no point going after big fishes. Most likely they are authority websites and you can't do nothing about them.

      Even with an authority site, you don't even try to rank for "fishing". If one or more pages do get ranked for the broad term... great! but the SEO focus for each page should always be on the long-tail phrases.

      Each page is ranked individually and you may have some that are ranked well for their topic and others that don't rank so well.
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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