I've Got $40,000 in Seed Capital, Suggestions On How To Spend It?

16 replies
Good morning Warriors,
I've received 40,000 dollars in seed capital and I wanted to know how some of you pros would spend it on marketing. The focus of marketing is directly to Real Estate Agents. We already serve targeted Facebook ads to users whos job roles are set to "Real Estate Agent, and Real Estate Broker".

What type of marketing outside facebook do you recommend? Is CPC via Adwords really worth it? Should I invest in a medium competitive SEO campaign?

Thanks!
J
#$40 #capital #seed #spend #suggestions
  • Profile picture of the author Kay King
    How you target that market depends in large part on what you are trying to sell them. It's a highly targeted market as I'm sure you know. Best approach may be a combination of online/direct mail/ trade journals.

    Asking how to spend $40k on a public (i.e., monstly newbie) marketing forum will definitely garner some suggestions (and probably a few PMs, too).
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  • Profile picture of the author Zodiax
    Originally Posted by TrendingAgents View Post

    Good morning Warriors,
    I've received 40,000 dollars in seed capital and I wanted to know how some of you pros would spend it on marketing. The focus of marketing is directly to Real Estate Agents. We already serve targeted Facebook ads to users whos job roles are set to "Real Estate Agent, and Real Estate Broker".

    What type of marketing outside facebook do you recommend? Is CPC via Adwords really worth it? Should I invest in a medium competitive SEO campaign?

    Thanks!
    J
    No don't pay for SEO.

    Adwords is worth it.
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  • Profile picture of the author MeelisM
    There are so many different ways.

    If you received seed funding it's great for your company to start up fast.

    I'd use an advertising agency aimed at startups to get lots of traffic to your site, after you've optimized it to convert the traffic. That would free up tons of time to work on the different aspects of your company.

    And the rest of the money i'd use on all the other sides of the business (branding, networking, website optimization, creating a social media presence, customer development etc) that need to be done to get your business some fast growth

    MeelisM
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    • Profile picture of the author TrendingAgents
      Originally Posted by Zodiax View Post

      No don't pay for SEO.

      Adwords is worth it.
      Would you consider PM'ing me some idea for adwords? Not keywords, but how you manage your own campaigns to receive the lowest CPC? Thanks man!

      Originally Posted by MeelisM View Post

      There are so many different ways.

      If you received seed funding it's great for your company to start up fast.

      I'd use an advertising agency aimed at startups to get lots of traffic to your site, after you've optimized it to convert the traffic. And the rest of the money i'd use on all the other sides of the business that need to be done to get your business some fast growth

      MeelisM
      What agency did you use for pushing traffic?
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      • Profile picture of the author Zodiax
        Originally Posted by TrendingAgents View Post

        Would you consider PM'ing me some idea for adwords? Not keywords, but how you manage your own campaigns to receive the lowest CPC? Thanks man!


        What agency did you use for pushing traffic?
        It's better to use a well-known management company and spend $500 a month for them.

        Google AdWords & Bing Ads Specialists | JumpFly PPC Management
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    • Profile picture of the author Steve B
      Intelligent marketing begins with market research. You need to define who your perfect customer is (a profile of sorts), where he/she might hang out online, and most importantly, what that customer wants and desires. Once you have a profile and you understand where your audience (of like-minded prospects) can be found . . . then, and only then, should you proceed to market to that audience.

      If you don't do your research first, you will be wasting money on non-targeted ads and you will be in venues where your prospects won't be. That combination will give you low conversion rates and a few prospects that may or may not be ready to purchase from you.

      When you have done your market research properly, you won't have to ask where or how to market . . . it will be evident because you will have listened to your perfect prospects.

      Steve
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      • Profile picture of the author TrendingAgents
        Originally Posted by Steve B View Post

        Intelligent marketing begins with market research. You need to define who your perfect customer is (a profile of sorts), where he/she might hang out online, and most importantly, what that customer wants and desires. Once you have a profile and you understand where your audience (of like-minded prospects) can be found . . . then, and only then, should you proceed to market to that audience.

        If you don't do your research first, you will be wasting money on non-targeted ads and you will be in venues where your prospects won't be. That combination will give you low conversion rates and a few prospects that may or may not be ready to purchase from you.

        When you have done your market research properly, you won't have to ask where or how to market . . . it will be evident because you will have listened to your perfect prospects.

        Steve
        Thank you, Steve! Market research done, we understand who our clients are, just looking for better ways to market online aside FB
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        • Profile picture of the author Steve B
          Originally Posted by TrendingAgents View Post

          Market research done, we understand who our clients are, just looking for better ways to market online aside FB

          Here is just one alternative (and a good one): NextMark

          NextMark is a service that provides targeted lists of people in various fields. Their lists come from many sources, for example, people who have subscribed to magazines in various topics. You rent a list (or a portion of a large list) and the service will send your offer to that list for a price (typically based on the number of people you mail to). The link above goes to their mailing list "finder." Under "Search For", type in "real estate agents" (without the quotes) and you will be given a long list of mailing lists made up of real estate agents, brokers, RE managers, developers, investors, etc. The point is . . . you choose to mail to the lists you want based on your own criteria. You'll be able to see what the cost is per 1,000 names, etc.

          I like this service because you can target only those that are specifically interested in your niche.

          There are other alternatives, but at least give this one a look.

          Good luck to you,

          Steve
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        • Profile picture of the author Teravel
          Originally Posted by TrendingAgents View Post

          Thank you, Steve! Market research done, we understand who our clients are, just looking for better ways to market online aside FB
          If your market research was done, wouldn't you have a better clue as to where to find your target audience online?

          From the sounds of it, your focus is mainly Facebook. Why not expand to other large social networks; Google+, LinkedIn, etc.

          Many Real Estate Agents post on various classified websites; Craigslist, Backpages, etc. Have you attempted to contact these people through these sites?

          Do you have an informative website or digital brochure that shows the benefits you can supply to your target audience?
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  • Profile picture of the author TrumpiaTim
    You might want to consider using a percentage of the seed money to invest in mobile marketing. The above ideas are great for driving traffic but that's on a onetime basis. With mobile marketing you can incorporate this online and offline marketing strategy and furthermore you can have capture points via mobile keywords where interested prospects can text in for more information about a real estate property. Key being the prospect gets immediately info, and the realtor collects the phone number so they can immediately connect but also reach out via mobile text marketing in the future as well. Just my two cents to consider some offline marketing strategy as well with the seed money.
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    • Profile picture of the author TrendingAgents
      Originally Posted by TrumpiaTim View Post

      You might want to consider using a percentage of the seed money to invest in mobile marketing. The above ideas are great for driving traffic but that's on a onetime basis. With mobile marketing you can incorporate this online and offline marketing strategy and furthermore you can have capture points via mobile keywords where interested prospects can text in for more information about a real estate property. Key being the prospect gets immediately info, and the realtor collects the phone number so they can immediately connect but also reach out via mobile text marketing in the future as well. Just my two cents to consider some offline marketing strategy as well with the seed money.
      That's actually a very fantastic idea. Thank you for this.
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  • Profile picture of the author kilgore
    My advice: Hire an marketing firm or a marketing consultant to help you figure this out. Asking a bunch of random people who don't know anything about you or your business how you should spend your money seems like a recipe for disaster. Because what you need more than a few ideas on where to throw your money is a marketing plan. Admittedly, $40,000 isn't exactly gobs and gobs of money -- but it's more than enough to find someone decent to help you out, someone whose experience you can verify, whose philosophy you're on board with, someone you can trust, and someone who will take the time to get to know your business.

    Because even if you do get some good ideas in this thread, if they aren't pieced together, prioritized and aligned with your business and its goals, they'll likely be a waste of time and money.
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    • Profile picture of the author DubDubDubDot
      Originally Posted by kilgore View Post

      My advice: Hire an marketing firm or a marketing consultant to help you figure this out.
      Company needs marketing expert to spend $40,000. Hires OP.

      OP needs marketing expert to spend the $40,000.
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  • Profile picture of the author celente
    PPC and PPV and media buys, and build a list.

    Cannot lose doing this. If done correctly that is.

    also hire a project or marketing manager, and kill two birds with one stone.
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  • Man, if you need to ask that question in a newbie-driven public internet forum, chances are that you do NOT want to spend those $40,000...
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  • Profile picture of the author TexasSteve
    Whatever you do, test it heavily before putting real money into it.

    It's very easy to blow money with paid advertising.
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