How to Scale your Internet Marketing

35 replies
What is the best methods to Scale your Internet Marketing business? How can you duplicate and expand?
#internet #marketing #scale
  • Profile picture of the author winnermarketing
    The best way is throught PPC,
    in particular with Facebook Ads!!

    Find a good solution to scale your business is the key allows you
    to reach financial freedom and earn a lot of $$!
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    • Profile picture of the author nyeasparty
      Originally Posted by winnermarketing View Post

      The best way is throught PPC,
      in particular with Facebook Ads!!

      Find a good solution to scale your business is the key allows you
      to reach financial freedom and earn a lot of $$!
      What is PPC?
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      • Profile picture of the author quickdraw379
        nyeasparty, if you are serious it's Pay Per Click. Google search "internet marketing terms glossary" Good luck and dive in.
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  • Profile picture of the author Jack107
    1. Make a sale.
    2. Do what ever you did to make that sale, except bigger.

    Eg. I pay $10 to advertise on facebook and it gets me 1 sale. Spend $20 and get 2 sales.

    Keep scaling on things that are working for you.
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  • Profile picture of the author Jason Kanigan
    1. Solve a big, urgent problem for a specific group of people
    2. Get in front of those people (or your offer in front of them, from the other direction)
    3. Collect amazing testimonials about the effectiveness of your solution
    4. Get in front of a lot more of the people in that specific group
    5. Show them your amazing testimonials from people just like them, then your offer

    Something sellers consistently goof up is they change a bunch of variables at the same time. Copy, funnel, traffic source, volume, media...how do you know what worked or didn't work?

    Change ONE variable at a time. Observe the results. THEN you'll know what worked and what didn't.

    Desperation is the #1 killer of success.
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    • Profile picture of the author PVGUY
      This is the basic success formula. Works every time. All other methods are simply hit or miss.
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    • Profile picture of the author PVGUY
      Originally Posted by Jason Kanigan View Post

      1. Solve a big, urgent problem for a specific group of people
      2. Get in front of those people (or your offer in front of them, from the other direction)
      3. Collect amazing testimonials about the effectiveness of your solution
      4. Get in front of a lot more of the people in that specific group
      5. Show them your amazing testimonials from people just like them, then your offer

      Something sellers consistently goof up is they change a bunch of variables at the same time. Copy, funnel, traffic source, volume, media...how do you know what worked or didn't work?

      Change ONE variable at a time. Observe the results. THEN you'll know what worked and what didn't.

      Desperation is the #1 killer of success.
      This is the basic success formula. Stick to it and have online success.
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    • Profile picture of the author InaNYminit
      Thank you Jason for the wise approach and solid answer to a set of often inaccurately obtained indicators. Two quick points that I am in total agreement on.
      -- First It is a wise and intelligent path to familiarize one's self with the very useful and and tell all analytics tools that help to tame variables in timely fashion , improving performance results , thus reducing desperate thinking flaws.
      --Second. The funny thing about variables is that they are in fact, as one would expect....well, variable , right? If you have two variables the results become flimsy at best, unless you isolate, test and plan both variables you are spinning your wheels invariably!
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  • Profile picture of the author Lucian Lada
    To scale up means to make more in the same amount of time. At least that's how I see it. For that, you can either hire people to do parts of your work or find better/quicker ways of doing it. Or both.

    Sorry for not giving you a concrete answer, but I don't think there's one. Especially since we don't know what you're doing for a living - saying you're doing IM is too vague.
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  • Profile picture of the author Synnuh
    Hire a virtual assistant. Pay them what they're worth, and teach them how to outsource your tasks and manage the orders.

    You need to be able to drop jobs on them any time of the day and know they're going to be completed.

    Teach her how to duplicate herself, while you're pulling the major strings.

    Then it comes to really dissecting what has made you the most money, and only repeating those steps -- over, and over again.
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    • Profile picture of the author myob
      I have never seen a more scalable method for generating prospects than content marketing, but I could be wrong.

      For any commercially viable niche, there are virtually unlimited publications available for article syndication.

      Leverage that method with your MLM business, and you've got a duplicable system with exponential expansion.
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  • Profile picture of the author kilgore
    The well known entrepreneur and academic Steve Blank defines a startup as "an organization formed to search for a repeatable and scalable business model." (Source: What's A Startup? First Principles. | Steve Blank).

    The point is that it's your job as the entrepreneur to figure out how to scale your business. There is no magic, one-size-fits-all answer, and anyone who tries to tell you differently is probably trying to sell you something.

    Some of the above ideas might work for you. Some of them won't. But just because they work doesn't mean they're good ideas and just because they don't work doesn't mean they're bad ideas. What's good for one business isn't necessarily what's good for another.

    Unfortunately, if you want to start an online business (and if there's nobody you call boss and who writes you a paycheck, you are starting a business) you're going to actually have to think for yourself. As unpleasant as it may be, you need to use that thing between your ears to come up with some actual ideas on how you might best use your own skills, talents, interests and resources to meet the real needs of your customers. It's not rocket science -- but it's also not paint by numbers either.
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  • Profile picture of the author LesterRussell
    How to scale up successfully would depend on which portion of your internet marketing business is bringing in the dough for you.

    This is where the importance of good tracking comes in, otherwise you won't know which avenue is bringing in the traffic and conversions for you. Once you know what that successful factor is, increase the scale and you'll be getting more income.
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  • Profile picture of the author kennyd3
    The fastest way is PPC. I would recommend Facebook Marketing as these is way much cheaper and more targeted with options to choose as age, gender, locations and very targeted keyword options for a fraction of what it will cost using Adwords.
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  • Profile picture of the author mentat47
    There are so many different IM methods out there. It's hard to say which one works the best.
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    • I guess it depends on what your business model is...but in general paid traffic. This can be AdWords/BingAds/Facebook/Media Buying etc.

      Once you find that offer/traffic combo that works and is optmized you can spend more money and scale quickly.
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  • Profile picture of the author markand222
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    • Profile picture of the author Pindich
      Pay Experts (outsourcers) to do the things that you cannot do, or don't want to do and concentrate only on the things you are good at. that way you will get much done in a very short time.

      Trying to do everything in your business by yourself is a common mistake that most marketers commit today.
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  • Originally Posted by DURABLEOILCOM View Post

    What is the best methods to Scale your Internet Marketing business? How can you duplicate and expand?
    There are two things you need to scale:

    1) Your output
    2) Your traffic

    Scaling your output is pretty easy, especially if you're doing email marketing. An autoresponder will let you send as many leads as you like to it and will make you sales without you having to do anything. You don't have to output content/emails because the autoresponder does it for you.

    Scaling your traffic is about your landing page. If you have a high-converting landing page, you can just throw huge amounts of paid traffic to it and get results. Finding the traffic is easy: It is converting it that is hard.
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  • Profile picture of the author David Bynon
    Originally Posted by DURABLEOILCOM View Post

    What is the best methods to Scale your Internet Marketing business? How can you duplicate and expand?
    Duplicating and expanding, in just about every business, is a matter of defining your successful processes so you can hand them over to someone else or automate. Unfortunately, your question is so vague that you're not going to get a good answer. People are going to tell you what they did to boost their business.
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  • Profile picture of the author ryanmilligan
    Banned
    Outsource. Look at it this way, if your business is expanding and you can't handle the workload then you should do what any other business owner does - hires employees.

    Yeah, maybe you are still sitting at home on your laptop but that doesn't mean you aren't trying to run your own business. Get help whenever you need it, take all the free help you can get as well. I see things like 'earn $50K daily' plastered all over the forum - logically, do you really think anyone makes millions a year sitting on their sofa with their computer?

    No, they run businesses. They are bosses. They hire others to do work - So find a method that brings you a steady income and then hire people to duplicate that method so that your gross annual income increases while you focus on either finding other income streams or continuing to duplicate what is bringing in the revenue.

    2 people can do more work than 1, just don't be greedy. Find good employees and pay well, that way everyone is happy.
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  • Profile picture of the author TexasSteve
    If you have a method that works, the idea is to replicate it by changing one small detail and keeping it the same everywhere else. Good examples of this are changing location/age/gender or switching niches altogether. Again, keep the main idea the same, switch niches.
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  • Profile picture of the author Rickeydt
    There are few ways including making sure you use tracking software so you know your numbers and only focus on advertising that is profitable and spend more of your time and money there...

    My favorite and I am sure many will agree is through list building... you can use many different traffic sources to build your list but in the long run this will be your biggest asset granting you the power to monetize in various ways.

    Essentially the bigger the list if built correctly and nurtured the bigger the income.
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  • Profile picture of the author nareshkush
    To scale up means to make more in the same amount of time. At least that's how I see it. For that, you can either hire people to do parts of your work or find better/quicker ways of doing it. Or both.

    Sorry for not giving you a concrete answer, but I don't think there's one. Especially since we don't know what you're doing for a living - saying you're doing IM is too vague.
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  • Profile picture of the author programlover
    Niel at quicksprout.com, is the best ever man online who can do this task for you.
    He is really the Master man in this niche.!!
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    Finally after 8 years I got my WF OLD membership!!
    8 Years SEO lover and still...

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  • Profile picture of the author usmantech
    Initially social media, SEO and finally at some point you have to use paid advertising to keep scaling.
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  • Profile picture of the author S1YMY
    A lot here say increase your PPC spend but this is not always worth doing, or we would all do it. Often a doubling in spend doesn't get you a doubling in traffic, because 80% of the traffic that was keen came in your first spend. The increase spend is simply trying to get the remaining 20%
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  • Profile picture of the author neevedu
    Thanks for sharing information.
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  • Profile picture of the author InaNYminit
    Originally Posted by DURABLEOILCOM View Post

    What is the best methods to Scale your Internet Marketing business? How can you duplicate and expand?
    Now that's two separate and distinctive actions that are your questions. First the easiest answer to your first question...How to duplicate what has worked in order to scale your earnings

    The obvious take away here is that you apparently have had success with finding your niche, identifying need and wants of your niche, and getting it before them for the conversion. That is a win by every standard. Now if it is your first and only success then I would advise letting some time pass to generate more of the same. This is your current greatest win percentage at the moment.

    Rubber Stamp it and do it some more. It means you have good footing where niche research and identifying profitable markets are, which by the way is awesome, many folks often struggle with this concept. Depending on who you talk to and what they are doing, likely varies from yours so its always best in the beginning to ask and then zip it, and listen!
    What you learn may or may not be of any use currently, but sooner than later you will be able to draw from that knowledge.

    Okay, back to the business at hand. Without knowing your exact profitable niche category and what segment of that niche you target, and with what products that resulted in your successes.we can only truly hypothesize, however, it is likely safe to infer that you have good understanding of niche research and products that convert. The amount of success you have experienced speaks to the level of that research ability.

    Now, whatever value that the phrase "success," holds for you, which could be a campaign to build your list, membership sign ups, your sales funnel, etc., These are your greatest current successes and therefore should be good place to prioritize and begin duplicating. So the immediate and most obvious answer is quite simple. use these successes and mirror steps you took initially to select that niche would be the model I would use for duplicating and growing more opportunity. and at the same time, improving on these successes for example, more content, increase CTA's, and other sales directives, or tweak and split test Opt-in forms .I'm sure you get the idea.

    That said, I will have already mapped out other potential segments from my current niche industry/category that are profitable, look to engage my subscriber's with survey boxes in emails and offers that I send in order to identify additional needs based products that you do not already have in play. Again this is simply duplicating and improving what has already been successful.

    Find products that fulfill needs and wants, solve a problem in a new segment from your already successful market, suddenly the potential to improve earnings exponentially is possible without any significant changes to your business processes and more importantly, no increased overhead, your playground widens, you are now scaling intelligently in the same niche. You create the opportunities to solve your subscriber's problems and locate products the need but don't know about. This is what reputation, delivering the goods and Brand is all about.

    Brand of course, being the giant sized teddy bear prize or the grand prize in regard to the financial long term, continued success for your startup. Which brings us to the single most important task set for any website. That task is traffic sources and generation. this is the single most valuable need for long term business plans. Everything else is a by product of this process and it is always the difference between modest success that eventually dries up versus long term consistent business and financial growth. So many IM's get this wrong. Imagine traffic as the oil and life-blood of the machinery that represent all of the processes in place to be able to achieve success, let alone have this conversation. No oil and things begin to fails, then collapse. No oil, no chance for successful growth.

    This is where you also refine and improve with "business intelligence." Analytics, another name for Business intelligence can track everything about your site and establishes reports used to pin point the things that contribute to your success or that are a problem, where tweaking can be done, data that simplifies the testing and decision making processes having to do with improvement options, expansion, and a host of other vital functions. You must learn to interpret this data and leverage it to be "everywhere at once," if you will. It's like what Rudolph the Red Nosed Rain Deer is for Santa Claus! Don't use them and you are totally flying blind and will likely not get where you want to go. These are the tools that measure business growth. And they also reveal what doesn't work. Which is precisely the point. Tools that reveal suggestions and tweaks that will allow you to streamline and become more efficient at securing the wins in the win column and reducing the losses and wasted resources on the things that suck, dramatically.

    Scaling does not always mean expanding which does incur more overhead and more resources. Learn to improve and leverage your business processes that have proven themselves consistently. Expansion requires an entirely new and unpredictable set of considerations that you will acquire the skills set for in due time. As You Improve your skills without the unnecessary additional load. the 6, 8, 12 months that it takes for you to equip yourself will a solid and efficient base will prove to be a huge benefit when you do begin to expand. Patience will pay off.

    A lot to consider and learn, but you have to have these elements down. Throwing caution to the wind once again - everything you do -- test -- sell-- create-- find success from--and learn is all for naught if your traffic is less tomorrow than it was today on a consistent basis. Check your oil everywhere and often. Traffic generation all by itself is the fastest scaling method for any website or business and should be your first, last, and constant concern. Stream line the traffic that you already have, segment your existing email lists often to reveal potential profitable market segments, add survey questions to email newsletter to refine and pinpoint need and want and at the same time get to know your customer base. What is the driving force behind their reaching out to you for solutions. always look for the organic free traffic when ever you can, after all it is free.

    Holy Cow I cannot believe this post is this long, wow. Sorry about that. However in the interests of helping fellow members, there is a ton of good advice in this post that was given to me when I needed it most. I hope you find it useful and i will end wishing you luck and keep asking questions and then following up. This is a free and priceless resource if used as the resource that I find to be unmatched anywhere.
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    • Profile picture of the author InaNYminit
      Okay people I made my splash and this PDF sized Response to a subject I am familiar with and passionate about is in fact my first and only post and why not go for the big entry, right?
      I really lost track trying to get the real important elements for newer IMs to focus on as they begin to reach small successes and improve that until its in their DNA before diving in as the next mega convenience store chain Phenom located everywhere... Internet style Does that resonate with anyone else?
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  • Profile picture of the author pozas77
    Pretty simple.
    Reinvest your profits.
    Get others to do the work for you for less money so you can concentrate on expanding.
    Doesn't always have to be outsourcing from Phillipines etc.
    You could even get high school or college kids to do some work for you.

    If something is working duplicate and split test.

    Thanks
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  • Profile picture of the author writeaway
    Certain types of blogging are more scalable than other marketing businesses.

    I am of course talking about free traffic.

    As mentioned above, it's very easy to scale if you are using paid traffic.

    You just double your budget or triple your budget, and you're good to go.

    Of course, this assumes that there's enough ad inventory.

    This is great for PPC and other paid methods.

    With free methods of traffic, you can scale up; in fact, it's actually easier than you think.

    If you dominate one subniche, then you can look at related subniches and create a separate brand for those subniches.

    Once you dominate those, you can then reinvest your income to dominate even more subniches.

    The great thing about making money online is that small trickles of online income can add up to [B]a mighty river of cash[B].

    Scaling is easier than you think.

    It's all about thematic scaling.

    Of course, the same rules as website building apply.

    What I mean by this is you need to pay attention to the level of competition.

    Just because you can see a subniche doesn't mean it's a good idea to move into that subniche if there are a lot of existing competitors there.

    Use common sense when scaling up.

    There are certain areas that you shouldn't go because they simply yield a negative return on effort.
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  • Profile picture of the author tyronne78
    The best way to scale an online business is by setting up a "self liquidating offer" or what is commonly referred to as a SLO. Warrior Forum contributor John McCabe has a great explanation of a self liquidating offer in the paragraphs below. Here you go:

    "A self-liquidating offer refers to an advertisement that pays for itself.

    Let's say you took that report you were going to offer for free and hung a $7 price tag on it. You advertise that report using paid advertising, and it costs you $7 per sale for advertising.

    That's a break even example of a self-liquidating offer. You now have a proven buyer on your list and it cost you nothing to acquire.

    If it only cost you $5 per sale in advertising, for each sale you would have a new buyer on your list and a $2 profit.

    If you knew that for every $5 you spent on advertising you would end up with a new list member and $2 more than you spent, how many Lincolns would you put down?"
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  • Profile picture of the author Randall Magwood
    Originally Posted by DURABLEOILCOM View Post

    What is the best methods to Scale your Internet Marketing business? How can you duplicate and expand?
    1) Run more ads. New ones everyday if you can.

    2) Sell more to your customers

    3) Do a $1,000 per person seminar

    4) Add consulting to your business model

    5) Add a "CD of the month" club to your business for recurring income every month

    6) Keep adding content to YOUR website/blog, and always give your subscribers information that will keep them around.
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