Potential visitors you say? I doubt it. (that's just my opinion).
A few tests that I have conducted with outside friends (outside of IM / IT / Web circle) also think the same. Most have cited such long pages which almost compete with War & Peace, can be a turn off for them.
The no-scroll 1 page landing pages, I personally find fantastic, but if I can make it 1-2 pages long - that's about it. I can cram a little more into it.
When I think of these long-scrolling landing pages, it kinda reminds me of what Guy Kawasaki said about his 10/20/30 rule for presentations.
- 10 slides (in total)
- 20 minutes to sell your idea and
- the small font size you are to use is size 30.
Who actually goes through the whole thing and reads it? (with all the colors, fonts and highlight distractions).
I doubt people read even a 3rd of the way and say, okay I wanna buy!!! (because the discount juice is all the way down) the one that says only today, just for you, as you happened to walk in at a very fortuitous time, I'm willing to let this $ 1,998.00 value part from me to you for $67 only.
Okay infomercials are different, but these long landing pages, they are boring as hell.
Honestly, when I hear about how great their landing page (which happens to be nothing short of 10,000 words) is doing and how they are raking it in, the word 'bull' comes to mind.