Business Directory Analytics Help
I'm responsible for a directory that is a very targeted B2B site. We just updated the directory platform so we have listings we transferred over. The previous directory that I inherited was neglected and looked awful. Our listings are free and we want to make money by getting people to pay for additional features and display ads on the site. The main problem is our site traffic is low. I'm planning to do a Google AdWord campaign, as well as other marketing, to drive traffic to the site before we start trying to sell our paid features. I know it will change from site to site but is there a baseline of page view or unique visitors a B2B site needs to have to legitimately expect to charge for listings? I can't find an estimate anywhere and I'm trying to do a marketing plan to show 'here's where we are and here's where we should be to start expecting revenue". Thanks for any input!