Need help marketing my software!

9 replies
Hi guys this is my first post on the Warriors forum. I need help with my marketing campaign. I'm a software developer that decided to give marketing a try and it's been hell. I've spent over 10k trying to get at least on of my campaigns to work but no luck... So im here for some input.

My product is an anti virus software. I charge $1.00 for a 7 day trial. Then after the 7 days I charge 89.99 for the whole year. Then renew every year after that. What's the best way for me to market my software? Where do I start? I'm willing to work with someone who is experienced in marketing and this niche.

Kind regards!
BoldTek
#marketing #software
  • Profile picture of the author BranTheMan
    Welcome to the forum! I would get it in the Clickbank marketplace and have others sell it for me ( ͡° ͜ʖ ͡°)
    Signature
    Buyral Media Web Marketing Services.
    {{ DiscussionBoard.errors[10189005].message }}
    • Profile picture of the author boldtek
      Originally Posted by BranTheMan View Post

      Welcome to the forum! I would get it in the Clickbank marketplace and have others sell it for me ( ͡° ͜ʖ ͡°)
      Thanks for the advice Bran! Might be a stupid question but once it's on click bank how do I get people to actually sell it?
      {{ DiscussionBoard.errors[10189030].message }}
      • Profile picture of the author Dave37
        Originally Posted by boldtek View Post

        Thanks for the advice Bran! Might be a stupid question but once it's on click bank how do I get people to actually sell it?
        Firstly, are you promoting an anti-virus or a security suite? Since you are new to the market, it might have been a good idea to lower the price and even offer discount to the first X customers. This is just my opinion.

        Clickbank usually has a great number of affiliates waiting for the newest products in order to promote them. You might want to create an affiliate page so as to attract more affiliates to promote your product.
        {{ DiscussionBoard.errors[10189088].message }}
        • Profile picture of the author boldtek
          Originally Posted by Dave37 View Post

          Firstly, are you promoting an anti-virus or a security suite? Since you are new to the market, it might have been a good idea to lower the price and even offer discount to the first X customers. This is just my opinion.

          Clickbank usually has a great number of affiliates waiting for the newest products in order to promote them. You might want to create an affiliate page so as to attract more affiliates to promote your product.
          It's an anti-virus software that scans your files and detects any virus that maybe in your computer. Then it fights them and gets them off of your computer.
          {{ DiscussionBoard.errors[10189100].message }}
  • Profile picture of the author Marketing Fool
    There are major established anti-virus (like avg) that are completely free always...I would at least drop your trial price to zero. Then I'd reach out to tech blogs and get them to review it using the idea that "hackers are winning, the established anti-virus industry has failed - but your software is better because..." If your software is good, they'll pick it up and write about it. Then the traffic will flood in.
    Signature
    Learn to CODE at Codemy.com - It's Pretty Awesome!
    {{ DiscussionBoard.errors[10189038].message }}
    • Profile picture of the author boldtek
      Originally Posted by Marketing Fool View Post

      There are major established anti-virus (like avg) that are completely free always...I would at least drop your trial price to zero. Then I'd reach out to tech blogs and get them to review it using the idea that "hackers are winning, the established anti-virus industry has failed - but your software is better because..." If your software is good, they'll pick it up and write about it. Then the traffic will flood in.

      Thanks for the advice! Would I have to pay the blogger to review my software?


      Also What's your opinion on running ads on 50onred.com and having pop ups go up on people's computer... Proving that their computer isn't safe. Is that okay or does it make my software look like spam?
      {{ DiscussionBoard.errors[10189059].message }}
  • Profile picture of the author Marketing Fool
    No you don't have to pay legitimate bloggers...I'm talking legit tech blogs like tech crunch, recode, etc. Not bobs tech blog.

    the ad thing you mentioned makes your software look like spam and a scam. Come on. Is this legit software or not? If it is legit, treat it like it is.
    Signature
    Learn to CODE at Codemy.com - It's Pretty Awesome!
    {{ DiscussionBoard.errors[10189064].message }}
    • Profile picture of the author boldtek
      Originally Posted by Marketing Fool View Post

      No you don't have to pay legitimate bloggers...I'm talking legit tech blogs like tech crunch, recode, etc. Not bobs tech blog.

      the ad thing you mentioned makes your software look like spam and a scam. Come on. Is this legit software or not? If it is legit, treat it like it is.
      It's 100% legit like I said earlier I'm a developer not a marketer lol. Thanks for your help man! Means a lot!
      {{ DiscussionBoard.errors[10189069].message }}
  • Profile picture of the author Marketing Fool
    private message me the url of your site and I'll take a look and give you some advice.
    Signature
    Learn to CODE at Codemy.com - It's Pretty Awesome!
    {{ DiscussionBoard.errors[10189075].message }}

Trending Topics