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Some of your site visitors hate videos - here's an add-on for them

by marciayudkin
6 replies
I know that videos are very popular on landing pages and web sites in general now to provide an overall introduction to a service or product.

However, there are a lot of people (like me) who do not have the patience to sit through a video when we don't know yet whether or not we're interested.

I just came across a web site that has a very nice way of giving the non-video people a quick introduction, and it was extremely effective for me.

Go to The Creative RipCard, The Perforated Business Card, Generate More Referrals, More Leads, More Customers, Better Advertising, Rip Card and instead of watching the video, click on the illustration where it says, "Click the image to Enlarge." This takes just half a minute to read/look through, it's enjoyable, creative and clear. I love this and wish more people would accommodate non-video watchers in this way or some other way. It's certainly more fun that reading a dry FAQ or How It Works page.

Marcia Yudkin

P.S. I have no connection with ripcard.com.
#addon #hate #site #videos #visitors
  • Profile picture of the author Gene Pimentel
    Hi Marcia,

    I love it. This can be a very practical way to keep the interest of those who don't (won't) sit through a video presentation. Like everything else, it would have to be tested thoroughly to see how it affects overall conversions. Thanks for posting this.
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  • Profile picture of the author DavidO
    Marcia, I agree that this is a good approach, although the site in general looks like a mess. I see a lot of people using (and misusing) video just because "it's the thing to do".

    Having said that, if this were my website I would have done something similar using Flash. PDF opens in a new window and not everyone has it set up properly. You can do attractive and fast-loading, multi-media presentations in flash that play right on the page.

    Or you could put it in a "grey box" to set it off and frame it. That can be real effective.

    Video is hyped too much, in my opinion.
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    • Profile picture of the author marciayudkin
      Having said that, if this were my website I would have done something similar using Flash. PDF opens in a new window and not everyone has it set up properly. You can do attractive and fast-loading, multi-media presentations in flash that play right on the page.
      Uhh, not everyone has Flash or has it set up properly! I can't get Flash to work in my Firefox browser, and my tech guy has been unable to install the latest version of Flash on my computer.

      I believe more people have their pdf display working than have Flash working - but that's just a suspicion.

      Marcia
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author calvint
    Thats a great idea so simple i just went over and had a play at making cards may order later
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  • Profile picture of the author MR. Bliss
    I agree the site is a mess, but the quick pdf presentation
    explains the product perfectly. Maybe the prersentation itself
    should be the site.
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  • Profile picture of the author Jamie Orman
    I know most of the users out there don't mind watching videos, but there is that percentage of people who find it annoying to click on every video ad that pops up. For those, I agree, this is great. It very effectively showed what their project was about in a cute way. Quickly grabbed my attention as well.

    I wish more people would come up with creative and out of the box ideas like that. Everything is starting to become routine. Thanks for sharing!
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