My marketing product pet peeves
Zipped files inside of zipped files - Have you ever unzipped a product only to find more zip files, unzipped them only to find even more zipped files? There's no need for this. Zipping a zipped file doesn't make it a smaller download. It only makes it more of a hassle. If you sell a product for download, do your customers a favor and unzip all the sub folders and only have one zipped file.
Using a big black logo image in your PDF. PDF is a format that's really intended for printing. By having a big black logo in your PDF, you're draining the ink from your customer's printers if they want to print it out. Same thing with page footers that are on every page in your report. Make these smaller and use a light gray background instead of black and save your customers a lot of black ink.
Non edited videos - If you have to cough during your video, have the courtesy to edit it out. I really don't need to hear you hacking a loogie on your lapel mic. Can you please open all the browser windows and folders on your computer before you start recording? It's OK to set things up and maybe even rehearse a bit before you start the recording to save your viewers some of their time. Also, turn off your Skype. Do we really need to hear every time your Skype has a new message?
Agree? Disagree? Have any of your own to add?
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