Hello Warriors. I have been contacted to help drive traffic and hopefully customers to a local business in my area. Thing is, it's a spa and medical injection type of beauty parlor. So beyond having a website and FB page, what can I do to drive more traffic to their site an possibly help increase appointments? I am a guy and know nothing about makeup, Botox, etc.

FB Ads are not that successful so far. Their clientele would be a higher income lady who probably doesn't spend time on social media.
Any help would be appreciated!